E18: Hillary Eales, the Mafia Princess of Western Colorado Wine

What’s a mafia princess doing running a winery in Western Colorado? The name might have started as an inside joke between friends, but the wine is serious business.

Hillary Eales spent six years at Meadery of the Rockies, Talon Winery, and St. Katherine’s Cellars before taking the leap and buying a winery and vineyard that she could make her own, alongside her husband, Casey. And Mafia Princess Wines was born.

Casey takes care of the grapes while working full time, Hillary takes care of the winemaking and tasting room, and they both take care of a couple sweet kids, an adorable dog, a cat that remained unseen, a few sheep, and a bunch of chickens.

Hillary and I tasted some of their Beaujolais Nouveau-style Colorado Nuovo in their cozy tasting room while we chatted about her path to the Grand Valley, how she went from EMT to winemaker, the wines she’s most excited about making, why biodynamic principles are a no-brainer when it comes to vineyard management, and about building an intentional community – making your own family away from family.

And of course, we got into some of those stories that led to her nickname.

For more about Mafia Princess Wines: mafiaprincesswines.com

Music by Romarecord1973 from Pixabay.  

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Transcript:

Welcome to Postcards from Palisade, the podcast about the people and places that make this slice of western Colorado wonderful. I’m Lisa McNamara.

What’s a mafia princess doing running a winery in Western Colorado? The name might have started as an inside joke between friends, but the wine is serious business. Hillary Eales spent six years at Meadery of the Rockies, Talon Winery, and St. Katherine’s Cellars before taking the leap and buying a winery and vineyard that she could make her own alongside her husband, Casey. Casey takes care of the grapes while working full time, Hillary takes care of the winemaking and tasting room, and they both take care of a couple sweet kids, an adorable dog, a few sheep, and a bunch of chickens.

Hillary and I tasted some of their Beaujolais Nouveau style Colorado Nuovo in their cozy tasting room while we chatted about her path to the Grand Valley, how she went from EMT to winemaker, the wines she’s most excited about making, why biodynamic principles are a no-brainer when it comes to vineyard management, and about building an intentional community – making your own family away from family. And of course, we get into some of those stories that led to her nickname.

All that and more, on today’s Postcard from Palisade.

Also, I had the cutest sound checkers on this episode:

Kids: I love everybody and I love Lucy
LM: you’re silly
Kids: you Lucy
LM: no I’m Lisa
Kids: Lisa Lucy Tucy

(baaaaa)

LM: oh my god

HE: that’s our sheep they’re in the yard right now because we need to move their fence we have like so they we usually run them in the vineyard but we need to move the fence out there so we usually move them up here and then move the fence and then move them back

LM: cool well thank you so much for taking the time to meet with me um I love to just start by having people introduce themselves and what you do and um just like any little bit of background you want to share about yourself

HE: ok so I’m Hillary Eales I’m part owner and wine maker for Mafia Princess Wines um my husband Casey is my partner and he’s still nursing full time but he also manages the vineyard full time so life is a little hectic and then add in two kids that are four and six and that adds to that but it’s great

LM: and some sheep looks like

HE: and some sheep and some chickens and of course a dog and a cat and a whole bunch of vines

LM: so how did you get into owning a winery and making wine

HE: uh so I got into wine via Craigslist so we moved here um in 2014 so it’s been nine years and I was a EMT before so we moved up here and I was going to try to get a job on the ambulance again and then there wasn’t anything available so applied for 911 dispatch went through the whole like hiring process which was like 5 hours of testing a panel interview and an interview with a psychiatrist and then didn’t get the job and by that point they had uh a position on the ambulance open and so I was like oh can I just transfer my application and they’re like no you can’t apply for another public service position for a year

LM: what

HE: and I guess it’s just like government because it’s all a city run and so I was like okay so I’ll just find something for a year and then go back to working on the ambulance and so applied for a bunch of stuff and then saw a position for cellar and grounds like entry level at Meadery of the Rockies in Palisade and I was like oh that’d be kind of cool like we had we kept bees back in Texas before we moved planned on keeping bees again here so I was like well I’ll work there for a while I’ll learn a little bit maybe I’ll learn enough to be able to make my my own honey wine someday and like that’ll be that

and then started working there and pretty soon realized like there’s opportunity to move up into wine making without having to go back to school which was a big deal for me because I’m not super good at school I’m very good at hands-on stuff and and to be able to make as much if not more than you do on an ambulance because with you’re an EMT you make like squat on an ambulance and decided since Casey’s a nurse that it would be nice to not both be in stressful jobs with crazy schedules and so decided to stay there and just kind of see what happened

and so it was really a good experience because Meadery of the Rockies is part of Talon and St Katherine Cellars and so I made the wine for all three and I worked up to head wine maker position and like so in 6 years I think I figured cuz we could ferment all year round because of doing the honey and the fruit so in the six years I think I did about 150 fermentations

LM: wow

HE: which is a lot

LM: that’s a lot

HE: and um and then doing honey wines and fruit wines they both do weird things that grape wines don’t and no one has put a a whole lot of money into like research or anything because there’s just not a lot of it out there and so it was a lot of problem solving and like talking to the lab and being like hey this weird thing happened and what do you think it is and trying to figure out solutions uh which was really fun and but then after like six years my husband he had planned on going back to school to be a nurse anesthetist and so we were going through the pro like he was putting in applications had an interview um the school that he really wanted to go to was in uh Portland and this was like 2020 that he really started doing applications and stuff 2019 2020 and so of course Portland was like burning itself to the ground at that time so he’s like well there goes the top school that I really wanted to go to and then we just started talking you know especially as like covid hit and work became even more and life and everything just became more stressful and he was second guessing staying in medicine anyways and so it’s like all right like if you’re not going to go back to school for this like we got to figure out something else cuz he’s just ready for something different

and uh instead of you know we can either invest in schooling of a different kind or we could find something else to invest in and but the idea was when he went to school I would quit and be home with the kids and so it’s like all right like I still want to make that transition and figure out how to make it work

so I ended up quitting in January of 21 to be home with the kids and so I had about a year and we still hadn’t decided what we were doing with ourselves and and I was doing consulting started a consulting business and so because of that I was at VinCo the wine and grape symposium that Grand Junction does every year in January and I had a booth there and I ran in to Brett Neil who used to own this place and he owns Stony Mesa Winery in Cedaredge and so I was chatting with him because I’ve known him for years and just asked you know how things were going what was new cuz I hadn’t seen him since I had quit the winery and so he told me that he was thinking about selling his place in Grand Junction and I was like huh I was like I didn’t know you had a place in Grand Junction so tell me about it

so he tells me it’s 7 and a half acres has tasting room production area a two-bedroom apartment and I was like huh if you’re thinking about selling we’re thinking about buying and then I went home to Casey and I was like so I told someone we were going to buy their vineyard and we’re going to go look at it tomorrow hope that’s cool with you and you know it was like hindsight like months later that I was telling someone this story and I was like he could have just said I was being crazy and not gone like I’m really kind of lucky that he was game to like even come and look at the place

but we came and we looked at it and just fell in love with it I feel like it’s kind of this like hidden gem of a location like it’s off the beaten path but you can see Mount Garfield the Monument the Mesa I mean it’s just so peaceful and and so we’re like well let’s let’s just see if we can figure out how to make it work cuz if we can figure out the finances on a nursing salary then like we should do it and so it took us about five months to figure out financing it was definitely a struggle and it was there was times that I was like I are we making the right choice like this is this is a huge leap you know what if we try it and totally fail like all all those what ifs you know

and then Casey came home from work one day and he came in and it was like a really bad day at work and he’s like you know what I’m just so tired of being cussed at and yelled at and pissed on and shit on and thrown up on he’s like I’m just ready to work with vines that just sit there and are vines it’s like okay we’re making the right decision like just keep pressing forward through like all the mess

and like even the week of close in was probably the most stressful week of my life like as we like tied up lose ends made sure we had like the cash for the down payment and even like our we worked with an insurance broker to get insurance for the place they were rejected from like 15 different places because we were a new business and new farmers and no one wanted to take a chance and so we got insurance like 30 minutes before our closing time and it’s like

LM: my God

HE: it’s like so crazy

LM: down to the wire

HE: yeah and then of course like you’ve probably bought a house right you know it’s so weird you like go and you sign your name a million times and then it’s like all right you own a home

LM: here you go

HE: really

LM: this is yours now

HE: are you sure and then nowadays like half the time you don’t even get keys when you close like it’s just this whole weird thing but but yeah so we closed and then we came out with with the Neils to the property and opened someone the patio it was this like really surreal like feeling

LM: oh that’s sweet though so sort of like a hand over almost like yeah

HE: yeah and the the Neils were really great like they they included almost all the farm equipment we needed basically all of it a lot of wine equipment that he wasn’t using anymore and so it made it that much more feasible that we were able to roll those equipment costs into the purchase price and um so yeah so it was it was really great

LM: well so what do we have in our glass here like what what kind of wines do you grow what kind of grapes do you grow I mean what kind of grapes do you grow what kind of wines are you making what do we have here

HE: uh so this wine since you said you like red it’s the only red I have right now released this is our Colorado Nuovo

LM: oop

HE: so so we did this in a Beaujolais Nouveau style

LM: that was a very aggressive swirl for people listening

HE: yes these glasses I love them but they’re not the easiest to swirl it does

LM: I am an aggressive swirler oo that’s awesome

HE: yeah so we did this in a Beaujolais style because I I just love the tradition around Beaujolais um you know Beaujolais is a region in France where we named ours Colorado and then Nuovo means new in Italian

LM: mhm

HE: and so the tradition though for the French is that you harvest ferment bottle and release by the third Thursday of November which happens to be Thanksgiving for us is kind of awesome they do a whole race from the wineries to the stores which I think is cool and then it’s supposed to be like a celebration of end of harvest beginning of a new year and so I just love like that whole concept and just the whole concept of having like an easy drinking fun red wine it’s like red wines can take themselves too seriously sometimes and so having something a little lighter and just fun and then this one is a blend of Crimson Cabernet and Merlot

LM: I’ll just slowly swirl it yeah that’s awesome I love Beaujolais Nouveau is so much fun and that would be if we could get more producers around here or more wine stores to actually like stock more varieties that would be really fun because it’s always really fun to just get different you know more than just the George Debouf or you know the one that you can get everywhere like get a bunch of different ones to try side by side and see the variations and

HE: yeah well

LM and actually add this into it

HE: I’m excited cuz um the full monty liquors that used to be College liquors like they’re going to do a Beaujolais release this year and they’re going to feature this our new wine that we just started we started fermentation on September 30th which was actually the same time we started it last year which is kind of fun I thought it would be later this year cuz harvest started later this year it’s a weird year so but he he said the same thing he’s like more people should be doing Beaujolais I’m going to try to like promote it more

and then I had a customer who was talking about how like France has the whole race or I was telling him about that and he’s like oh you guys should get other wineries to do Beaujolais and then do like a bike race I was like that’d be so much fun I was like but

LM: that’d be so cool

HE: it’s November like it could be gorgeous or it could be like

LM: it could be terrible

HE: terrible yeah it would always be an adventure

LM: either mountain bikes or road bikes then

HE: yeah that’s true I’m totally in I love well maybe I should talk to some wi sounds amazing try to get it rolling for next year l this year

LM: oh my gosh yeah if I could oh that sounds amazing totally in

HE: all right well maybe we should make it happen yeah okay I got I wuss when it comes to weather and like biking in the cold like my rule of thumb is it has to be at least 45 and sunny so

LM: 45 is kind of our cut off too yeah sunny you know either way but definitely warmer than 45 cuz below that your hands get too cold no matter how many gloves you’re wearing

HE: I agree yeah I’m I’m solar powered so it has to be if it’s going to be cold

LM: awesome I love it okay I got sidetracked though so like what other kind of grapes do you grow and what wines are you going to make this year

LM: yeah so we have a muscat canelli Cabernet Sauvignon Merlot a little bit of Gewurztraminer and Riesling I think that’s all of it and then we we planted Crimson Cabernet and Cab Franc this year and we’ll do some more planting next year but I’m super excited this year because we have more than double the crop than we had last year and a lot of that is like last year the vines were still recovering from the freeze in 2020 we just had we had more time to tend to the vineyard than Brett did cuz this was like low on his priority list cuz he has like 30 acres up in Cedaredge like he was already spread real thin and and so we we do we’ve got more than double the crop which is awesome am uh I’m not sure where I’m going to put everything like if I have tank space but we’re going to make it work but it’s cool because so this year the majority of our vineyard is our Riesling or the largest percentage is in Riesling um and our Riesling was actually planted in 1982 so it’s one of the oldest vineyards still in production in Colorado which I think is really cool

LM: oh wow that is really cool

HE: um I mean the vines are starting to show their age a little bit we we have like a 10 year replanting plan but um but because the majority of it is Riesling then I’m going to split the Riesling this year and I’m going to make a sparkling Riesling which I’m super excited about

LM: awesome

HE: and I still haven’t figured out exactly what method I would love to actually take the sparkly I would love to take half of it and do a pet nat and then take the other half and do like a traditional so you could like have side by side like from the same tank and everything so I think that’d be super cool

LM: that would be really cool

HE: that really depends on my glass company getting me glass on time cuz they’ve not emailed me back

LM: so you bottle age it then or ferment it

HE: so for pet nats the difference between like pet nats and Champagnes is um for a pet nat you towards the end of primary fermentation you go ahead and bottle it and let it finish in bottle and then for champagne you finish primary and then you bottle it and you dose it with more yeast and sugar and then most time with champagne you also age it for 1 to three years I don’t know that I’m patient enough for that or have enough room but um we’ll see

LM: later vintages

HE: yeah like first is just making the wine and then I’ll figure it out

LM: that’s cool so it sounds like you’re doing some more experimental stuff and like some interesting things that other people aren’t necessarily doing doing here

HE: yeah yeah the other thing um that we have we have we did actually just bottle our um our other 2022 red which we’re calling the Tommy Gunner I just haven’t I don’t have labels yet so I haven’t released it but I’m excited like this one we it’s a blend of Suzau and Cabernet Sauvignon and then I have these Flex Cube tanks that they’re a poly tank but the company that makes them patented this polymer that breathes like a barrel so you can mimic like aging in

LM: that’s cool

HE: yeah and it’s super cool especially for the Grand Valley it is so freaking dry here that you can’t store barrels dry you can’t like there’s just so many issues you get so much evaporation and so I I think it’s a really like smart way to go you save a lot of water and space and um less chance of bacteria growing in it than you do it with wood and so what I did with this blend is I actually fermented in the tank with oak staves so I could like mimic a barrel fermentation but with a red wine which you actually can’t barrel ferment a red wine because of the skins and seeds like you would never get it out but since it’s a tank I mean it was a pain to get it out but I was able to do it and so and we also left it on the skins we didn’t press for 10 months

LM: wow

HE: so normally you press like at the end of fermentation or maybe two weeks afterwards uh we didn’t press for 10 months

LM: oh wow

HE: and and so like I found doing that like just gives this like really big mouth feel without like being super harsh tannic a lot of Colorado wines do tend to be like really acidic up front especially if they’re young really acidic up front kind of a mid palette gap and then a lot of tannin on the finish and I found during this method like really fills in a lot of that mid palette and kind of rounds out the tannins and stuff so it’s it’s really cool so I think we’ll probably do that with of our reds and this year we actually have enough Merlot to do a straight red Merlot which is exciting last year we just did a dry rosé of Merlot because that was and then the Colorado Nuovo but we have way more this year and it’s like almost like I don’t know what to do with all my Merlot right now

LM: awesome I love Merlot um but yeah it sounds like you’re just you’re kind of flexible based on what you have and that’s interesting just to kind of say like okay here’s what I have what am I going to do with it and just always kind of of coming up with new new solutions or new ideas for what you have

HE: yeah and I I think it’s fun too because we’re we’re small enough and we’re not distributing I mean we’ll probably eventually distribute and have like a few main stays like we’ll always do a Nuovo we’ll probably always do like a dry Rose of Merlot and um a Rielsing but then like I just want to kind of do whatever you know depending on growing season what we what we have in stock what we I don’t know get a wild hair and decide to do something crazy I don’t know we’ll see

LM: well okay so I know when you’re naming your business there’s so much thought that goes into it like I’ve named a lot of things and you just like think and think and think about like what’s the best name so I I’m just so curious about you know I’m sure everybody asks but what’s a mafia princess doing in the Grand Valley you know so much of the Wild West is like cowboys and Native Americans and prospectors and miners and like probably people running away from the mafia like honestly there are probably a lot of people who were just like I got to go west to escape what’s happening in my life but so yeah so how did you come up with a name and uh why did you decide to kind of bring that um that like different lore to the West

HE: yeah so we um my great-grandparents immigrated from Italy and every time we go back to New York to visit you always hear all these crazy Mafia stories and like one time I was driving around with my aunt and my grandma who still lived there and they were talking about how like the Russian mafia had moved in and how terrible it was because they didn’t have the same ethics as the Italian mafia and it was causing all kinds of problems and I was like 16ish at this point so really understood all the ramifications of those other stories I’d heard over the years and so I was like wait like those stories were true my grandma’s like oh yeah then I heard more stories

and so I told a friend and she nicknamed me Mafia princess and so just and it kind of stuck and so when we were um starting the winery and even before that we kicked around like if we ever started a winery like what would we name it we kicked around some ideas and it was actually Casey who was like well it’s obvious you just name it Mafia princess like I was like really like are you sure and then as we actually started a winery it’s like all right I guess like we’ll go with that and then it’s actually been really fun cuz as I share stories um I get other people’s stories

so like our Merlot Rose that we have I named it wedding day Rose and I named her that to share the story of how my grandparents great- grandparents got married cuz they actually had an arranged marriage after immigrating so 1920s New York they had an arranged marriage and supposedly like how it happened is the families arranged it and my Grandma Rose got all dressed up and my uh grandfather Joseph had the chance to look at her and decide if he really wanted to marry her

LM: like just look at her

HE: yes

LM: don’t talk to her just look at her

HE: and so I guess he liked what he saw and they they got married and had five kids and stayed married for 60 some years til he passed away so it worked um I mean it’s a family tradition I’m glad to not carry on like I can’t imagine but um but yeah and then I I’ve so I’ve told customers that and then I’ve had lots of them be like oh yeah like my grandparents or great-grandparents immigrated and several of them have had arranged marriages either before immigrating or like after immigrating and like one one customer was telling me that that was really common then around immigration just because of financial reasons and making sure if you pool your money together you’re more likely to succeed and be able to make it and so it just kind of interesting

and then hearing you know other people’s stories been really fun um and also just digging into my own family history and you know like I actually knew both my great-grandparents which I feel very fortunate because most people didn’t but like digging into and really thinking about the timeline of everything of all those stories I heard you know because it’s like if I I’m pretty sure my grandma said that my great-grandmother Rose was like 16 when she got married which isn’t an uncommon for that time frame

LM: yeah back then

HE: but then the the other story that I love is that before she got married um she had a mafia Don who was interested in marrying her and her family didn’t want her to marry him and so they hid her in the mountains of New York for like 9 months

LM: oh my gosh

HE: and so then I’m doing math and I’m like wait like if she got married at 16 and she had a mafia Don interested for at least 9 months before that she was probably like 14 15

LM: oh gosh

HE: and then I’m like well maybe that’s why they actually did the arranged marriage just to make sure like she’s off the market

LM: let’s get her married wow yeah that’s fascinating man and so one of the things you say on your website is that you want to like reclaim the idea of family and loyalty and excellence and you know all those kind of things that were maybe like a little twisted by that concept of family so I thought that was really interesting

HE: yeah that was one of the things when we we bought this place and we were um really talking about it and my husband and I are both Christians and so we were praying about it and praying about like whether we should do this and what this would look like and decided you know it wasn’t just about building a business and a winery and you know those things are great but it’s like building community and providing a place that people can go and like have some peace and like just a little haven from the craziness of the world and and building that sense of community in family and I think especially after covid I I am an introvert by nature and was going crazy during covid like and realized how important community is

LM: same

HE: and how little community people have these days especially when you take work away a lot of times that’s the only community people have is at work and so it’s like we really want to build that community that family you know that that family that’s not blood and neither of us have family here like nowhere close to here and so we’ve really had to build that community and it’s not easy to do and so being able to provide a space for people to do that I think is also important

it’s actually really cool like we did for Wine Fest we did this big Italian family style dinner and we set up on our patio just like one long table and we had 28 people and I made like a bunch of family recipes and like it was super fun and there like so many people afterwards are like we either said like they never experienced something like that or like there was a lady who she told me after for the dinner she’s like you know I come from a Mexican family and this is what Thanksgiving looked like every year and just brought back memories from that or like one guy that said he was stationed in Russia and they would always do like a big meal for Thanksgiving with all the other guys and that sense of camraderie and family like away from family and he said like he hadn’t experienced anything like that since being in Russia

LM: oh wow

HE: and I was like that’s so I mean it’s so sad on one hand and then I’m like like I’m so glad you could find that here you you know

LM: you can provide that same feeling that’s really cool

HE: yeah and it’s just it’s so I think it’s just so necessary a lot of people don’t get that from their own family

LM: yeah absolutely no and you know I had a very similar experience during covid I always thought I was an introvert and you know didn’t wasn’t really was way really totally too focused on my job and to the exclusion of anything else and yeah that made me just realize that that was not important at all and the most important thing was having a community that made me feel happy and like I could give back to other people and help people and you know just have fun together so I totally feel you um that was a lot of the reason I want to start the podcast is like well let’s get people meeting their neighbors and hearing from other people in the community that they haven’t maybe heard from finding out what’s going on and then finding about these places that there are that that they might you know like fit with like this might be exactly what they’re looking for so I totally hear you there and that’s that’s really cool to have that opportunity and then to get that feedback from people that it’s like you’re having the impact that you wanted to have

HE: yeah

LM: that’s cool

HE: yeah it was it was a really cool experience I like one point while we were serving the dinner I was like paused for a second while I’m like going crazy in the kitchen and it’s like hearing people just constant chatter and laughter and it’s like okay this is much like well worth the effort and you know and it was stressful cuz it was the first one but it was it was so rewarding

LM: are you doing any kind of regular events or anything like throughout the season I know we’re at the end of the season here but

HE: yeah so during the season we did sunset sips where we stayed open until a little after sunset cuz the sunsets from our patio are just amazing and we’d get a food truck out and we did so we do that the last Friday of every month and we’ll do that again next year and then we might try to do it twice a month like we’ll see it’s so it’s so hard when you’re starting a business to be like what works what do people want like we found out July is a terrible month to do something outside like no one came cuz it was so blazing hot

LM: right yeah and sometimes there’s just so much going on that it is it’s hard to yeah it’s hard to kind of compete with everybody

HE: yeah

LM: too um well that’s cool though I’m I’m excited for that I’ll look forward to that next year um are you going to do any more dinners like that or you think maybe just around winefest

HE: we’re actually thinking about doing one in the spring as well and then so we’ll do the annual around Wine Fest and then do one in the spring um probably in May I don’t really know I got to figure that out and then we we did our grand opening let me think when it was it was um May 22nd and so so we’ll probably do like an anniversary thing then and it’s actually kind of cool cuz we closed May 25th so it’s almost like a year from the date that we closed we we were able to do our grand opening and

LM: wow

HE: yeah and then it’s also like crazy when it’s like we do our grand opening it’s like oh my gosh I can’t believe we’ve had this place a year already you know that we’re already in our second harvest is just insane but you know time flies when you’re having fun

LM: yeah right now the tourist season is kind of winding down a little bit but you are I mean when you own and run and a winery and a vineyard you are just shifting into like your most busy wine making time right now right so do you think like through the next few like months and winter and everything you’re just going to be focused on like making wine and working on getting all of that stuff into whatever it needs to get into

HE: yeah the the goal for us is to have the bulk of wine making done by Thanksgiving and then and some of that is like getting the Nuovo done and in bottle um we last year we bottled uh November 22nd and released it the 23rd which was the Wednesday before Thanksgiving I mean like we just got it done in time I would like to maybe have a little bit more leeway this year but we’ll see how it goes but then we can hopefully take some time off in December you know I also though probably what’ll happen is I’ll do most of my wine making get the bulk of it done like I said by Thanksgiving and then December is going to be like catching up on computer work I have like this whole list of like okay I need to deep clean the house the house is a disaster um make sure everyone’s got clothes for winter like I’m realizing as it gets colder I was like my kids don’t have any warm clothes

LM: just life maintenance

HE: yeah life stuff it’s like the other day cuz this last week was like we harvested all of our Merlot and it ended up being like 5 days straight of harvesting and then processing some of well processing all of it so it ended up being like 5 days straight harvest and then the nights we were processing usually what happens is we pick all day and then we like have dinner and hang out with the kids put them to bed and then we process our grapes after we put them to bed and then we’re up till like 1:00 at night and then get up the next day and harvest again we were able to like break up to where we were processing grapes every other day so there was only like three nights that we were up till midnight 1:00

LM: oh my gosh

HE: um and then when we hit Sunday we like like we’re going to sleep in and then we’ll just finish it we were picking till 7:00 at night like but we finished but yeah by like Sunday I was like I have no food in the house like nothing I was like I need to at least go to the grocery store and get something I bought pizza that’s what we had so

LM: hey that works

HE: that works

LM: totally so you don’t have anybody who works for you at all

HE: no it’s just us yeah and it’s it’s worked out okay um last year was a lot more manageable with just the two of us and and we were able to get a lot of like friends and stuff that came out and helped and um this year we have more than twice as many grapes which adds you know more than

LM: twice as much work

HE: and then um Casey’s schedules really sucked at the hospital cuz we could we’d only pick around the days he was off and last year he was off a lot more weekends and then of course it’s easier to get help on the weekends and so it’s it’s been really challenging and then we’ve had the tasting room open too

LM: right

HE: and so that so whenever we’re open in the tasting room that pulls me away from helping pick um and so actually starting last week what we did on Wednesdays because we’re only open Wednesday through Saturday we just decided like to try to keep our family life work balance like we had we could not be open seven days a week there’s just no way especially with Casey working a whole another job

LM: yeah makes sense

HE: um and so Wednesdays and Thursdays are pretty slow and so we put a sign on the door saying we’re out harvesting like I’ve got a cooler of wine out in the vineyard you’re welcome to come out and have a tasting among the vines

LM: that sounds amazing like that sounds really fun

HE: yeah I was like and it was like this last minute thing that I was like we’re just going to do this and then it was like this super like sunny hot day and so and we had people that came and there was two ladies that braved the heat and they’re like no we want to stay in the vineyard this is super cool we’ve never been this close to vines and to grapes like and they were like all into it and then other people were like no I want air conditioning which I totally get like totally again so we we’re like okay we’ll do a little bit better this is a good idea for the week we’ll get like one of those canopy tents bring a table out you know have some shade it’ll be fine like

LM: I love the idea

HE: we’re building yeah

LM: no I mean what a good way to balance because like that was going to be one of my questions for you right you have to figure out how to balance everything like when I got here you’re in there like you’re punching on the grapes they like I’m going to take these five minutes to just do this so you have to be creative too with your time and and how you are balancing everything right

HE: yes and it’s hard and it’s I remember last winter cuz winter is slow and especially last winter like we you know no one really knew about us we did go ahead and starting in December cuz we had we had one wine and then I just did two like guest wines from other Colorado wineries which I I would like to always have a guest wine because there’s so many other great wineries and I’ve received so much support support from the industry over the years it’s like I want to give back

so we did we opened up on Saturdays last year because we’re like we’re here anyways cuz we live here and so we might as well like try to be open and make some money but then it’s like this year we’re like we don’t know what to do and then figuring out that balance you know we go through harvest and harvest is this like super intense time of work for us and it’s super hard on our kids you know we we try really hard to involve them as much as possible but I mean last week was kind of like they they we all hit a wall let’s just be honest we all hit a wall last week by the end of it

and so then in the winter months though it’s like all right things have slowed down especially for a Casey since the the deal is is like I do the wine making and run the tasting room and he does the vineyard work which is great cuz like I said I’m a wuss when it comes to weather so he’s perfectly happy going out when it’s like freezing and doing whatever he wants to do like that’s good but the winter we try to like spend more time as a family and go do stuff and and even like my son had a really hard day the other day with how busy we were and I was like remember though like winter is coming you know things will slow down it’ll be okay

and I remember last winter like having all this time and I was like I feel like I should be doing something like we just started this business but we’re only open one day a week and we have a good friend who owns a construction company like a very successful one in town and he’s I don’t even know how long he’s had it like a long time and so I told him I was like you know all these people say when you start a business you’re working like 15 hours a day 7 days days a week for the first like five years and just like all this stuff and he’s like those people are just full of BS he’s like it might feel like that sometimes but it’s not you’ll just burn out if you do that he’s like there’s seasonality to your industry enjoy the downtime and then when harvest comes around again remind your kids that downtime is coming and take the time to spend with your family and enjoy it and he’s like don’t worry like the busyness is coming I was like okay

LM: that’s really good advice

HE: it was really good I was feeling anxious it’s like everyone is telling you like it’s so much work and it is but it is seasonal and when you can take the breaks you got to take the breaks

LM: yeah recharge definitely prioritizing yourself too because like you said you’ll just burn out because there’s so much to do sometimes that yeah yeah that’s really good advice awesome well I’m glad winter’s coming

HE: yeah I know so as much like harvesting is a lot of fun even though it’s a lot of work it’s also really exciting exciting and of course it’s you know it’s seeing the fruit of your labor labor like really

LM: literally

HE: literally and you know like getting I was even joking with my husband I was like oh yeah we we turn water into wine just like Jesus we just have a lot more steps than he had like um but it is it’s like super fulfilling so as hard as it is like physically it’s like all right go to bed at the end of the day try not to think about all the things I didn’t get done

LM: yeah

HE: and just be like all right just chill and it all it all gets done somehow

LM: yeah

HE: like it always does

LM: if is important

HE: yeah

LM: it does so technically we’re outside Palisade here and this is you know Palisade podcast but I feel like if anybody who’s on you know the fruit and wine byway or part of the wine country it’s it’s all part of Palisade really it’s part of the Palisade vibe so one of the questions that I ask everybody on the podcast is what’s your favorite thing about Palisade or what’s your favorite part of Palisade so I have to ask you that too because uh I really like to see everybody’s responses and how they’re similar or different so what’s your favorite thing about Palisade

HE: so you know cuz I worked at Meadery of the Rockies for six years and one of the things that I loved about working there is we didn’t grow any of our own grapes we worked with several farmers like Talbott’s and bookCliff and Plum Creek sometimes too and so I I loved I love the community and I still do like the people the farmers they’re there’s just this whole like culture around agriculture that I just think is amazing and it’s so fascinating to me having grown up in Texas and in Amarillo where it’s a lot of agriculture and then we actually lived in Dalhart for a little bit which is this tiny town just Northwest of Amarillo where like there’s three industries it’s farming the hospital and the school like everyone works at those three places and agricultural people no matter what they’re growing the culture is still the same and so coming here and like being you know part of this like farming community just like it was like instantly like home you know and um and I love that and I love like the cooperation between you know the majority of wineries want to help each other and are you know into that that whole idea of like the ship rises with the tide you know all ships rise with the tide and like helping out everyone and you know there’s there’s some outliers but of course that’s in any industry you know

but it’s like I bought some fruit this year from Whitewater Hill we got some muscat um because our Muscat like we already sold out of it because it was so popular and we don’t grow very much of it so they had some extra I was like yeah I’ll take it and then Chloe their wine maker a day after we got the fruit she called or texted and she was like oh she called and she’s like hey like just want to make sure everything like went well you know the Talbott’s got you the fruit okay cuz they were the ones delivering it um and processing and everything went good I was like well actually like we blew the bladder in our press while we were processing

and she was like oh she’s like well just bring the fruit over here we’re going to finish up pressing our Moscato um in you know a couple hours just bring the fruit over here and we’ll help you press it and I was like oh my gosh yes please like thank you you know and went over she I mean it was her equipment so she had to but she helped press it helped clean everything you know it was just like stayed late I’m sure to help me out and then even the next week she like checked in and she was like hey were you able to get a replacement for your bladder for your press you know it’s just just like that that community

and even like we we still needed to bottle the last of our red and again like having issues getting glass and so I was like hey you guys have some extra bottles and they’re like oh yeah just like when you get your glass in replace it and picked up 60 cases of glass so I could bottle glass you know it’s it’s that kind of like like neighbor teamwork you know thing it’s like yeah and in one sense we’re competition um but I always view it as like a friendly competition you know it’s like they send people my way all the time I tell people to go over there all the time

LM: absolutely

HE: you know and especially for the the wineries that are on this side of the valley like we kind of got to help each other out you know cuz we’re kind of isolated from relative I mean I always think it’s silly when we live in Grand Junction and I’m like hey like talking to some friends like hey we want to go to Peach Street Distillery and they’re like oh it’s all the way in Palisade it’s so far away

LM: oh my God I do that I do that though already with like Grand Junction and Fruita so I know it’s really silly but yeah I was like

HE: it’s like 10 minutes like you can drive that far it’s okay

LM: I was thinking oh this is going to be a half an hour away it took me 10 minutes to get here it’s just like mentally far but it’s not far

HE: no

LM: at all

HE: no it’s not and then um and I guess some of it’s just perspective like growing up in Amarillo we lived outside of town and so it was like 20 minutes to town and when you’re used to that like driving from Fruita to Palisade it’s like eh no big deal like right I’ll do it I’ll go bike in Fruita and then have a drink in Palisade totally fine

LM: so is there anything else that you want people to know about you or your family or the winery that we didn’t already touch on

HE: I think I guess the other thing that we’re doing that I’m really excited about is having our chickens and our sheep and adding some like biodiversity to the land I was actually I was listening to your podcast with Scott over at field of fork and explaining like the whole biodiversity and um biodynamic farming and and I love Scott like listening to him is great he’s such a great guy I was like huh I learned a lot listening to it too

it’s like but for us so we started we wanted to get the chickens just cuz my husband I don’t know he’s got a thing for birds like I’m not a bird fan but he likes birds um and the sheep I really wanted and because I think it’s just cool that you can run sheep in your vineyard and they help with weeds so you don’t have to spray for weeds

LM: that’s awesome

HE: and they even help if you train your vines at the right height they’ll like trim off the leaves but they don’t eat the grapes at least so far I mean we pulled them we pulled them out before the grapes were ripe

LM: like just in case

HE: yeah just to make sure and so they they actually save us a lot of work and I just I think that’s really cool and so like when we had um bees back in Texas we learned a lot about about bees and my husband’s the type when he gets into something like he like researches and does all the studying which is great then I don’t have to so when we got bees like he was like learning about like how terrible monocrop is for bees and how bees really reflect the health of the land and how biodiversity for a land is really important and so when we started the vineyard we’re like okay how can we add biodiversity we can’t rotate crops so having animals helps and then doing cover crops so we planted clover in the vineyard and we’re trying to get that to take off and you know things like that it’s like I don’t know that we’ll ever like actually go for a biodynamic certification like right now we just need to learn how to grow things

I just think that the whole concept behind it makes a lot of sense just like on a I don’t know intuition level you know like I don’t know all the ins and outs like Scott does it’s like that’s why listening to that was like fascinating

LM: yeah

HE: and there’s so much to learn about it but it’s like well if it makes sense then we should just do it and then we’ll figure out the details later so

LM: totally and something like having sheep like prevent you from having to spray pesticides and things like that like that is amazing that’s a no-brainer

HE: yeah

LM: good all around saves money like saves time saves spraying pesticides everywhere um that’s really cool yeah he was fascinating to talk to you he just like you know he’s like and another principle rule blah blah blah

HE: yeah

LM: founded by blah blah blah I’m like okay I don’t know how you remember all this stuff right okay

HE: yes no and I think especially like you know my my husband was was researching about spraying and like all that kind of stuff and about how Roundup is used everywhere and it is very bad for

LM: I’ll move over so he doesn’t to get in here he’s a very sweet dog he is a very sweet dog he came out to me when oh my gosh look at those eyeballs

HE: yes if you look at our reviews they talk more about him than our wine

LM: I noticed that they’re like whiskey the dog is amazing and the stories are amazing and the wine’s amazing and it’s like great family friendly or family atmosphere

HE: yeah but

LM: but anyways sorry

HE: so um so he was he was researching about Roundup and how they’ve like they’ve already outlawed it in Europe and he’s like you know it’s just a matter of time before they do that here like we already didn’t want to spray it it’s very like vines are very sensitive to it anyways

LM: yeah

HE: and we also have kids and we have animals and so it’s like it’s eventually probably going to be outlawed here you know banned here we might as well start practicing

LM: yeah

HE: and making like just good good practices start out that way right

LM: so you’re not dependent on it yeah

HE: you can find find us on Instagram and Facebook Mafia princess wines and our website is Mafia princess wines.com so it’s consistent across the board that name was not taken by anything and so it worked out well and um and yeah and like I said the tasting room is open Wednesday through Saturday that may change with winter we still have not figured out what we’re doing this winter um we are kicking around the idea of doing like a cigar and wine night

LM: awesome

HE: I don’t maybe like Thursday or Friday evenings like sit out on the patio have a cigar with your wine

LM: I’m looking forward to hearing about the events and just seeing how you guys grow and I’m really excited to taste the new wine that you the new red you have coming out so yeah um we’ll definitely come back and check that out cool thank you so much for your time yeah thank you too this was awesome it’s really cool hearing your story and just everything you’re doing it’s exciting

HE: thanks I appreciate it yes it’s been it’s been quite the journey

LM: Check out Mafia Princess Wines at 221 31 3/10 RD, GRAND JUNCTION, CO

And before we go, how about a little more from those adorable sound checkers?

(kids)

Thanks for listening. With love, from Palisade.

E17: Art and Real Estate in Palisade with Tammy Craig of Fruit & Wine Real Estate and The Craig Gallery

If you live in the Palisade area, Tammy Craig probably knows what the inside of your house looks like. Twenty years of helping people sell and buy houses will do that to you!

An entrepreneur at heart, when the space next to her brokerage, Fruit & Wine Real Estate, became available, Tammy also added gallery owner to her resume. The Craig Galley recently had their grand re-opening, with a new format, new artists, and new hours.

I caught up with Tammy in her office in downtown Palisade to hear more about her art and the artists who are showing at The Craig Gallery. We also talked about her path back to Palisade, why Palisade is such an unusual place to buy and sell real estate, and the surprising reasons that she, as a seller of real estate, isn’t very into subdivisions, Airbnbs, and VRBOs.

We also touched on the tensions that long time residents have felt as so-called city people (like yours truly!) have moved into Palisade over the past few years. But not in a Facebook-comment kind of way – in a thought-provoking way that should make us newbies pause and realize that, if we’re very lucky, we’ll be saying the same things twenty or thirty years from now.

For more info on Fruit & Wine Real Estate: fruitandwine.net or The Craig Gallery: craiggallerypalisade.com

Music by Romarecord1973 from Pixabay.

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Transcript:

Welcome to Postcards from Palisade, the podcast about the people and places that make this slice of western Colorado wonderful. I’m Lisa McNamara.

If you live in the Palisade area, Tammy Craig probably knows what the inside of your house looks like. Twenty years of helping people sell and buy houses will do that to you.

An entrepreneur at heart, when the space next to her brokerage, Fruit & Wine Real Estate, became available, Tammy also added gallery owner to her resume. The Craig Galley recently had their grand re-opening, with a new format, new artists, and new hours.

I caught up with Tammy in her office in downtown Palisade to hear more about her art and the artists who are showing at The Craig Gallery. We also talked about her path back to Palisade, why Palisade is such an unusual place to buy and sell real estate, and the surprising reasons that she, as a seller of real estate, isn’t very into subdivisions, Airbnbs, and VRBOs.

We also touched on the tensions that long time residents have felt as so-called city people (like yours truly!) have moved into Palisade over the past few years. But not in a Facebook-comment kind of way – in a thought-provoking way that should make us newbies pause and realize that, if we’re very lucky, we’ll be saying the same things twenty or thirty years from now.

Keep listening to hear all that and more, on today’s Postcard from Palisade.

TC: I’m Tammy Craig that’s it that’s how I would introduce myself I don’t usually lead with what I do okay I usually just lead with me so

LM: always have the train in the background so what do you do

TC: I’m a Realtor first I’ve been a fruit and wine real estate opened in 2004 in the part-time chamber of commerce building that was over in the old bank building and my broker came from ReMax Two Rivers and she wanted to open out here so her and I opened the office and then I bought it from her in 2007. and I’ve been doing that ever since we were over by the distillery in the old train depot over there

LM: that would be a cool office location I love that building

TC: it’s a cool building so the the guy who bought it was run down and he redid it and he was a builder and so we worked for him for a while but it was a real fun place to be and then the distillery came in shortly after that and grew their business right there and the worst part about it was the train because you get fight or flight right there so the door my door was right there and I think I’m okay I’m okay but you’re right in that pattern

LM: oh yeah T

C: and I would have to fight the urge to go I need to run now so we did that for a long time and then it was two thousand ten nine um Diana Fritzler and Mary Mansfield who are friends of mine had the Twisted Brick Art Studio here Dave and Mel Treadway own the building and they bought it he put his workshop in the back and the artist came here my lease was up over by the distillery so um they asked me if I would put my office here so we were up front where it is now and then when they left there was a Etsy shop over there

LM: okay

TC: for a couple years very busy Etsy shop but it wasn’t open to the public it was all mail order stuff and then when they left I talked with David and Mel they said we don’t care what you do you just do it and so I thought okay I’ll put it put a gallery over there and so we opened as an exhibition space in 2016 on that side so real estate comes first it’s the one that supports and sponsors the art gallery and um and then I’m an artist so I we just did that and we did exhibitions and anybody could enter and we had themed shows so um I think it’s still going to be on our website when we revamp if people want to look at past exhibitions they’re very cool and um so we were doing that

LM: okay so how did you decide to open a gallery like how how was that something you always wanted to do or what

TC: I’m an entrepreneur first I thought you know as I I was a librarian in the past in a past life and I when that you don’t make much money doing what I was doing which was in a small town in Grand Lake and then I was librarian in Granby and um the opportunity to be a computer consultant came up because there wasn’t anybody to do it so we had to take our library computers and haul them all the way to Denver haul them back and I was like well that doesn’t work so I just started kind of teaching myself how to how to work on what we had then I had people start asking me to go home with them and help them and so I started doing that at night and then I switched over to doing that I did that for about three years IT stuff

LM: okay

TC: in Grand County and then I bought a restaurant

LM: oh my gosh

TC: I just and that’s when I went I think I’m an entrepreneur because you know opportunities arise and you go hmm I think I could do that I I fully understand when I can’t

LM: yeah

TC: an opportunity arrives and I go yeah that’s a good idea but it’s not for me but I Mary and Diana encouraged me I’ve been painting and drawing since I was little but um so I talked to Diana and she said well you can’t you’re not a serious artist until you have at least 15 uh pieces so I set about doing 15 pieces once I did that I went okay all right so I was actually in the Blue Pig Gallery for a while I did that for a year okay but it kind of interfered with my real estate practice which is where I make money so I when this came open I was like okay I’ll just invite people to come here so I can do my real estate practice and play art for a little bit

LM: yeah right next door that’s really nice that’s convenient

TC: it’s really nice yeah

LM: and I did see all the past shows on still on the website

TC: did you see the fear one

LM: I didn’t look through the I didn’t look through that one should I check that out

TC: yes it was on the first one so the first one we did was flowers and then mud and then I did a fear show in in October I’ve had two of those but the first one was the best one for sure we had a when you do it that way it’s younger artists who are poorer so they just can pay the entry fee for three months and do it you know this is a different type of gallery operation the format is different but so I had young so I had machetes not machetes um what you cut chicken up with

LM: oh like a oh gosh

TC: what are they called

LM: I want to say hatchet but that’s not right either like a cleaver

TC: cleaver

LM: okay

TC: and uh some young artist did like tattoo work on cleavers and they were in a box that was beautiful and I had some gourd work and Jasmine Maples is one of the first ones that came with me and Sandy McCabe she was a client of mine from real estate and when I sold their house I was kind of helping them move a little bit and because she’s a friend and I was like why aren’t you showing this stuff so she came in with us and there were some people who who you know on and off there’s about three or four of them that are in there now have shown with us on and off over time so it was fun

LM: yeah and I love an idea of just here’s a topic and seeing how everybody interprets it

TC: so normally I did this um cars and stuff but then when I started doing themes like one of them Jim Cox he’s lived here for a while and he’s a photographer he’s I think he’s retired now but he used to do all our real estate uh work and took our office photos and a lot of other photos so we did a five five photos so the artist had five photos as reference of Jim’s and then everybody did something and so that’s one of those I had just come from Washington DC and the Hirschhorn Museum of Contemporary Art uh Smithsonian Museum I was inspired so that’s uh bubble wrap and uh he had a photo that had it was winter photo and it was leaves that were crystallized over rocks at like a dry stream bed and so I fussed about and fussed about and I went oh bubble wrap that’ll do it and so anyway that this one is we had had two Masters shows and so that is in the style of Lautrec Toulouse-Lautrec he painted on cardboard very loose and did oil color almost like watercolor so it’s very thin lots of layers and so that was fun I would have never done that if we weren’t doing themes so we’ve had cubism a bunch of different stuff so it was fun um but then when I was thinking okay it’s a lot of retail space and it’s needed to make more money per square foot so came back from somewhere and I heard Kay was on the loose and so and so we talked and she said she’d be interested and I said why not

LM: yeah

TC: I have the space so um this is where we are

LM: yeah so you recently closed and remodeled or spent a month remodeling and just reopened today

TC: yeah do you want to see or do you want me to tell you about it

LM: tell me about it and then I definitely do want to see it but yeah tell me about it for the people who are just gonna listen to it

TC: sorry I’m crunching ice

LM: that’s ok, it’s hot

TC: um so I had for people who have been here a long time artists are for the most part older because that’s when you have the time to practice so the so for artists who were practicing in Grand Junction a long time ago the art on the corner in Grand Junction was started by a group of sculptors when they were young things and they put it all together and Dave Davis was one of those and he did a thing called paint the piece so I felt oh scared oh no so I got a hold of him through Facebook and I said can I come and he said well sure so we formed a relationship that way and he had the the walls that I have in there and he knew I was doing the exhibition space and so he asked me if I wanted to use them so I got those so I’ve had those so those those are from Dave and I have three of his pieces up front that his daughter just lets me leave here because he was going to enter them in the black and white show and they’re my favorites of his or I call him the white girls I don’t know what he called them they’re they’re drywall spackle on canvas and they’re beautiful

LM: oh cool

TC: so there in there I’ll show you those those right there that you’re touching that is Mary Mansfield and Tish Collins have did a collaboration those are prints that they did but the the originals are huge and uh they did a a process epoxy resin and and graffiti paint and they dry it and then they sanded sanded sanded and uh I’ve had a couple of the originals in here for shows but they are beautiful but they’re large and so anyway those are some of Mary’s prints right there

LM: so is the idea to make it more uh less of a monthly exhibition and more of like a permanent gallery space

TC: yes

LM: where you have permanent artists

TC: yes

LM: okay

TC: so we were we did three months quarterly exhibitions they changed and this is uh it is permanent so we’re more like traditional gallery gift shop now so hopefully we’ll get some of that traffic we’re down here across the alley on the wrong side of the tracks yeah um hopefully with your help and some help word of mouth help people will get down here

LM: so you’re going to do a grand old a grand reopening in a couple of weeks um are you gonna do you ever see in the future doing like you know I don’t know Fruita has like third Friday third Friday or some places do first Friday or things like that do you think you’ll ever do anything like that

TC: they it that’s been uh talked about quite a bit it’s there’s more traffic at night here but as you probably see we don’t have traffic at night the streets roll up so uh there’s been events and Kay was one of the ones who helped uh push art and chocolate walk and so and the blue pig birthday and and so when they had things there would be things at night with art and food and but um it Palisade has changed some so the it’s changing but they’re still not you know heavy traffic heavy foot traffic here so you have to kind of weigh that a bit when you’re a business owner and figure out what makes most financial sense

LM: yeah

TC: there’s a there’s a balance between you know you have to be open but you also have to make enough money to be open

LM: right

TC: so there’s um there’s um a balance there that it’s it’s changing but I still don’t see a whole lot back to the question some of the artists here have talked about what they call it third Thursdays or something and I think the artists that are participating are going to be doing working while they’re here especially Sunday markets because the Sunday market the town it has an emergency exit down the alley so the Sunday market blocks right there and so it’s kind of like okay don’t go past here so we’re working on that but in the meantime if people can work outside and you know just draw or whatever outside it it attracts people and then maybe we can get more in plus um we have no probably probably 20 plus artists but we would have those for our exhibitions too but these are more serious artists so um I see a lot more participation in helping get the word out

LM: okay sure so like they’re motivated to draw people in here because they’re here full time

TC: oh yeah very excited very enthusiastic and

LM: that makes sense

TC: when people uh when artists that you have have had a lot of life experience they aren’t shy about jumping right in there and getting things done and they don’t worry about much and they know what works and so we have a ton of experience over there to help with things and I’ll need it because it’s a much bigger operation than I had before

LM: and you’ve referred to Kay a couple of times so who’s Kay I mean for anybody who doesn’t know

TC: Kay Crane is uh she started with the blue pig when it was at the library um it was there and that’s when a lot of artists started there and uh much younger than all of us but uh they were there and then when the building on the corner sold that buyer bought the blue Pig business as well so it moved over so Kay was the director there for a long time and so she has a huge contact list and a lot of experience so yeah when she said she’d come here I was like I think I need you because I’m spread too thin so she could come help

LM: nice that makes sense um I noticed the mural outside is that a new mural

TC: no that’s been there for a long time

LM: okay I saw the picture of Kay with it and I was like is that a new mural?

TC: isn’t it cool

LM: it is really cool

TC: I love that

LM: what’s the story behind that

TC: the story um because we are on the wrong side of the alley I since I came here trying to track people down this way so when I opened the gallery in ‘16 I thought okay we need to do something so I was looking for a muralist that’s Matt Goss did that for me from uncanny valley he owns that gallery I think still I think he does and he came out at night and did that mural so I was in uh Savannah and there we were taking a tour and I went past this building that had protesters and it was prohibition and it was old looking and I was just attracted to that and so Matt and I collaborated I wanted more funny stuff he wanted you know we want art so we kind of compromised so I have some funny stuff up there too on the sign so it’s supposed to make you look so we did that and if you look outside it’s got Matt’s signature and I think the year he did it on it and then Rondo needed more stuff so he put up storage sheds so my great idea of having something you can’t see it but you know we try we all try we do we do what we can

LM: gotta get a mural on the sheds now like and make it extend down

TC: just keep it going

LM: yeah

TC: um but you know he needed the space and it’s fine it’s not a big deal but it did block my mural also you have to kind of know somebody who knows somebody to notice it

LM: so it’s sort of a vintage look ladies protesting they say we want art

TC: there’s men protesting too you have to look

LM: I need to look more closely

TC: yeah and some of them say I want beer there’s the old lady that the sign sideways it says my arms are tired and I think we have one reference to Napoleon Dynamite clear in the back like vote what was it vote for Pedro or something like that so there’s little nuggets in there you have to look for

LM: awesome I’m going to look for it on the way back one of the things I noticed that you do is an art drawing which I think is pretty cool is that something you’re going to keep doing going forward

TC: thank you for noticing that yes um I have uh a highly experienced professional agents and so we have past clients and most a lot a lot of my business is repeat or past and so in 20 years it’s a lot of people so we put put I think we have maybe the last eight years names in a bucket and once every quarter we draw a name so if you look back through there you see these different people holding you know they won so that’s fun and the real estate office uh buys them

LM: that’s so they get to pick whatever they want within reason

TC: yeah within reason so it’s a $300

LM: okay got it alright I could see like hmm

TC: yeah in the beginning I picked I I would pick um what I was offering as a as a prize and then I art’s very uh subjective so I thought it’s better if they just can pick so they do so you see Beck Bracken did you see the one he has the vase

LM: the vase yeah

TC: yeah so um I’ve known back a long time he’s an old farmer and I sold his property sold his home here in town helped him out quite a bit so he’s a friend and uh he won and so he came in and we didn’t have things that he liked and I was like well you got to pick something that vase uh was one of the first pieces that we bought for the office in 2004 so it has been riding around with me forever and because I needed space I started just hauling things out of here because I needed to make room and he’s like I really like that I think and I was like okay then there you go

LM: that works

TC: just come just come take anything

LM: I like the idea though it’s fun and it also it’s just another way to give the artists some more publicity and it’s kind of fun to see what people pick

TC: well it’s a nice thank you to people who use us on the other side too so

LM: yeah yeah so tell me about real estate so you said you’ve been working real estate here for 20 years in the Grand Valley not just Palisade right

TC: no it’s always been Palisade always

LM: just Palisade

TC: so when I moved here I was 44 and I thought I had skills because I was an IT person I was a had been a librarian I ran a restaurant a successful restaurant so I was like I have something to offer nobody else thought I had anything to offer so my real estate agent was taking me around and I was like I don’t know what to do you know could I make this much money x amount of dollars and she said oh yeah so I talked to my husband he’s always like you need to and he’s like you should sell real estate and I didn’t know what else to do a lot of Realtors end up in the profession that way they hit and they’re like I don’t know what to do I can’t you know and so you figure it out so that’s how I came to real estate plus the entrepreneurial thing you know kind of works so

LM: yeah so in that time um you’ve definitely seen a lot of change here you’ve probably worked with a huge majority of the people who have sold their houses here or bought houses

TC: I was like we were thinking about a marketing campaign for us and we were laughing because it’s like you know me peeking around the corner going I know your house yeah right I’ve been in your house

LM: yeah you probably have been right

TC: but it’s true it’s true I mean you know some people have lived here forever and I have not but a majority yeah we have a lot I’ve I’ve been in a lot of the homes so

LM: yeah how have you seen things change over those years

TC: uh the general population were um last five six years maybe more you interviewed Laura so about the time that Laura and Brandon came here there was kind of an influx of city people for lack of a better word and so I had three agents here that had moved here from somewhere else and since that time they’ve all brought their friends and you know word has gotten out the marketing is is a huge part and that’s been going on for 20 years there’s been CAVE has promoted the area the Chamber of Commerce we had a chamber director who was huge on relationships and pushing and the tourism board but you know it takes a while and I saw the tip about six years ago so our our population is different it was hobby farmers usually either double income no kids or people whose kids had just left home so they were retiring here and just and farming a lot of farming and the people I see now is just not it’s not the same you know they’re people who are doing what you’re doing or you know like um Laura or you know the it’s just a different dynamic plus there’s however I think they’re seventy rooftops in Cresthaven which is you know 70 homes with people and cars and and it happened it took a while for that to get going but I always knew if we had something to sell because out here people move here when they’re retired and they fix the house up and then they die there and so what I have to sell is a house that needs some work and we didn’t have anything really you know

LM: that was new like that yeah

TC: right yeah yeah so fruit and wine did Palisade Vineyard subdivision so the one by the high school we did that one an agent in my office did Blue Sage so that one and we did Montclair and those were new and now when I go in they go this needs updating you know

LM: so fast it happens

TC: yeah so the Cresthaven uh just having more homes new homes because the biggest market is for homes like that

LM: sure

TC: you know where you can go to work you come home there’s not a lot of yard and they don’t need a lot of upkeep so there was a big market for it and I knew there would be and there they are

LM: yeah

TC: so it’s changed

LM: right right and then after that they put the hold the moratorium on subdivision development and so that must have changed what you do a lot too um but

TC: it’s fine with me

LM: yeah

TC: Palisade is one square mile so you know there’s still property that can be that can be subdivided um but that push we need to absorb that in everything roads traffic school infrastructure all of that needs to absorb that and so I’m okay with it it’s never been you know my my drive I work here because that’s not my drive so my broker said she worked with conservation easement and she did a big sale 200 acres up on the hill that’s what the money she used to come here and and the land trust was out here and so when she was talking like that I thought I could do that you know the the big stuff you know the subdivision push that kind of thing it just really isn’t my style I don’t mind that they’re doing it thoughtfully and not you know just going yeah yeah you know let’s get everybody in here and do everything because what has happened in the last five years is a lot for the people who’ve lived here for a long time

LM: oh I’m sure

TC: so a little a little pause to let people adjust is a good thing so but a lot of changes you know the wineries and things they they made wine and sold it they weren’t event centers and now that’s what you have to do to make money I understand that

LM: yes

TC: but um you know everybody’s there’s music everywhere there’s food everywhere there’s and that’s all new they even like the Clarks I know them and you know respect them and they uh putting the distillery and the wedding venue and stuff out there it’s just kind of what where the market was and smart farmers like the Talbotts and you know they go where the market is and that’s where the market is now it wasn’t before but it is nice

LM: interesting yeah yeah that makes sense um what’s the who’s or what’s your favorite property that you’ve ever worked with or favorite person you’ve ever worked with in real estate

TC: I can’t tell you

LM: ahh it’s a secret

TC: no it’s just you know real estate is a I didn’t get a chance to sell it but my um my favorite property is one I can’t tell you about but it’s fabulous so behind that um yeah

LM: second favorite

TC: second took out behind Clarks there’s a contemporary house out there and it was uh Rancho Durazno uh they’re an organic farmer out that way and him and his wife built it and then they sold it and these people that came from Craig very homey comfort you know but they bought it and it is outstanding

LM: is it right on the river

TC: it’s right on the canal so if you go well there’s a couple back there actually but the how would I tell you uh we’re the Clarks Fruit Stand is at if you go just due East there’s a rocket in the yard so it’s across a canal so it’s not a traveled road but if you walk on the canal or go up behind Clarks you’ll see this big rocket and it’s on their property so they have bikes that have rabbits on them and she just has a great aesthetic and so they’ve taken this contemporary house and it has the warmth of a old Victorian but it’s totally contemporary and it is really something and then there’s one right back behind them that is uh it was built we sold the land to the people years back and they built a nice home and it’s it’s um really pretty there’s there’s some things tucked away that are surprising and I have always thought just like rooftops if we had new things to sell people would come and the I never worry when people put a lot of money into their home if you’re in the right location because there’s always there’s a a reservoir of high-end buyers that haven’t had anything to buy here and so when those come up they sell pretty strong and and well

LM: yeah that’s interesting it’s and it’s really cool to see what people do with their places I think one of the things so I just published Laura’s episode today um so you haven’t had a chance to listen to that but one of the things that she mentioned that she found so interesting here compared to where she’s worked before is how there aren’t comparable houses like

TC: none

LM: there’s no comparable there’s no comps

TC: so when I go in I go well um my gut says and and it’s after this amount of time it’s usually right but um and then you have one where there just happened that reservoir of buyers you know that have money uh occasionally drop in and over overpay for something and when you have this small of a market it really messes with your with your averages yeah so it that makes it hard too but yeah there’s no comps and Laura did subdivisions in Denver and was very good at it and you know she’s like what oh you’ll get it you’ll be fine but

LM: but it makes it really challenging for appraising and

TC: yeah

LM: yeah making sure everything holds up um and I thought that was interesting when she said that and as soon as she said that and now what you’re talking about with the different properties you really start to see that like it is every property is pretty unique

TC: the largest buyer pool is for subdivision homes that’s that’s where the main is at and we don’t have that and older subdivisions is next we have a little bit of that but not really so you know

LM: yeah well and what I think is really fun so my husband and I managed to get an older house built in 1909

TC: where did you buy is it blue

LM: it was blue we painted it

TC: okay

LM: yeah it was blue and silver checkerboard

TC: is it real pretty inside oh no blue and silver checkerboard I’m thinking of the one right

LM: you’re thinking about oh you’re thinking

TC: the really cute one

LM: yes ours was a little rough

TC: oh you got the checkerboard yeah

LM: yeah we got one that was a little rough around the edges

TC: yeah good

LM: but well what I think is so cool though is like everybody in downtown everybody you meet who has bought one of these really old houses downtown you just have all the same problems

TC: oh yeah

LM: it’s so fun it’s like oh yeah my wiring was also a disaster

TC: and maybe your foundation’s messed up it goes and you know maybe you have knob and tube and then maybe it’s all right it’s to be all right but any homes that are that old all have the same thing

LM: yeah and it’s kind of fun though because we do have this stock of really old homes downtown and people want to live here so you buy what you have and then yeah

TC: and when they’re fixed up they are really cute and very unique very very unique yeah so and everybody’s tastes are different so even within the same structure it’s they’re not subdivision homes they’re all they have personalities

LM: yeah I love it personally for future the future real estate market or the future of Palisade like how how do you see things changing like in the next five years or so

TC: well uh historically we’re due for correction but I’ve been thinking that was gonna happen for five years now and so it’s hard to tell you know interest rates being high and the prices are still holding high it’s really it’s really putting a pressure on on uh people who aren’t well moneyed can’t get homes and the people who have money are buying investment homes which brings me to VRBO thank you town for or we would be one big motel room no lie one square mile of Motel

LM: right

TC: right and so I’m happy that they did that

LM: me too, yeah because you completely lose the character of our town and yeah I’ve been places where they never had a cap on vrbos and it just completely changes the feel and you can’t buy it people can’t buy entry level houses oh no it’s even hard here as it is so yes

TC: when the market turned last time the highest priced old house in town was 200. and I thought what and the last one I remember the last one that sold at that price and I went oh no you know that hurts ouch but and then it took it took eight years nine years for it to come back to 200 and then uh in 2020 everybody lost their mind and were it was like what you know locational cures you know if I run over here I run over there or whatever then life will be better yeah everybody lost their mind and so what would have been maybe time for a natural correction turned into this big bump instead and I don’t know if it’s gonna hold or not I really don’t it’s like I was saying the new uh the newer people just have a different sensibility and it’s a different it’s a it’s a new generation and so um we’ll see what that does but I know you have to make so much money to do a four thousand dollar a month house payment come on who can do that who

LM: I don’t know everywhere

TC: like I can’t I can’t

LM: I mean that’s a question anywhere like who is affording these house yeah um so just for you personally like what is the what do you feel like is missing in Palisade that you would really love to see here

TC: nothing and it was fine with me 10 years ago so I’m really excited that I can like go get like a taco somewhere you know we had a great little Palisade Cafe it was open in the morning farmers you know where Peche is at was a tea house when I they did uh you know English style teas and then she wasn’t there and then Anaris bought it and they were great I loved them that was like woo this is great and so I’m good you know

LM: yeah

TC: I we lived in Grand Lake for a long time and so you had to buy two or you had to drive two hours to buy underwear you know and so I went to town once a month and we power shopped we called it power shopping and loaded the car to the gills and the kids squished in and that’s what we did and I’m good with that

LM: yeah well and there too you could always have a chance of getting snowed in in the winter and maybe in the pass is closed or something

TC: babies

LM: oh you get through it

TC: oh yeah I had little kids at home and I had a rear rear wheel drive station wagon

LM: oh my gosh

TC: and it was old it was fine babies

LM: it’s all about knowing how to drive

TC: yeah I don’t know I couldn’t do it now I was young and stupid but then it was like whatever we got to get where we’re going load up let’s go it was good I loved it so

LM: it’s a beautiful place to be so this is completely different though Grand Lake cold kind of high elevation Mountain climate to the desert

TC: I was born here so I came back when my parents got you know my dad got sick and I came back and my mom just died in March so I just um you know it’s they stayed here so I went to school here I graduated from Central High School

LM: it was a homecoming

TC: it’s my home I’m Colorado native a fourth generation I was figuring the other day the other day no lie I lie my grandson is fourth generation I am second generation

LM: okay

TC: so edit that because I don’t want to lie I’ve been here since the beginning of time

LM: well I don’t know who’s gonna fact check you it would have to be a family member or something

TC: yeah that’s true, big liar yeah but no I’m second generation I just did a trip with my grandkids and we were talking about it and I was like you’re fourth generation so

LM: what do you have like a favorite Palisade story or a piece of Palisade history that you’ve heard along the way

TC: hmm there’s a lot

LM: working here

TC: let me think hmm my mother so there used to be packing sheds all along the railroad tracks did you know that

LM: yeah like where well I think the only one left probably is the ordinary fellow took over

TC: yeah the the building on the other side of the street was a peach co-op and where my first office was was the peach co-op so all the farmers came down brought their peaches and there were I think Lois Clark told me she was um so they had sales people so farmers bring them down the sales people would go all over the United States and sell these peaches and ice you know put them in the cars and have ice and cars while my grandmother worked in a packing shed there and my mom was very puritan and she was telling me a story about her being there being under the table and uh stealing cigarettes from the migrant workers and I went what what I just learned this like last year and so yeah just the idea of you know that um I packed peaches yeah I worked at a flower nursery where they pollinated off of G Road I rode my bike there and it was huge greenhouse all these flowers need to have a hose and suck the pollen out

LM: oh my gosh

TC: it was horrible I didn’t last long

LM: that sounds like really hard work

TC: it was hot yeah so yeah but yeah that’s probably my favorite is my grandma worked in those packing sheds and my mom was not a good girl

LM: that’s really cute

TC: I though you could have told me that a long time ago mom

LM: yeah

TC: saved her a lot of grief

LM: you could have teased her about that for years

TC: well I she’s gone but I did though I just tucked it in like I am I know you so

LM: that’s really cute well is there anything that I missed about you or your business that you want to share with anybody listening

TC: I know your house

LM: and the look you gave me was

TC: nobody knows it better but yeah there’s really not you know there’s Realtors last about three years five years and so there’s about a 70 percent attrition when people get their license so when you’ve worked with people a long time agents in the business across the valley that started before me or around the same time I don’t know Patty may know as much as me but probably not she might know your house too

LM: yeah

TC: there’s two of us old ladies

LM: you know where things are stored yeah oh man and you do you work with buyers and sellers

TC: yeah

LM: okay just to make sure

TC: everything we do ranch farm commercial residential so since I’ve been here I just do whatever business comes do what I need to do to be able to represent it so we’ve been lucky enough to do so Grand River Resort tournament for it we’ve sold a lot of nice homes long you know along the way and finally finally after 20 years I feel it takes a long time to get trust in a small town and maybe the new influx it won’t be as bad because there’s a lot of people so you can kind of you know mix together but when you’re one of the few that come it takes a long time so I feel like we’ve earned the trust and so I know your house I’ve earned your trust please use us

LM: that’s the new tagline

TC: it’s unique right would it get your attention

LM: oh yeah definitely

TC: might be scary no we laugh about that a lot yeah

LM: yeah well thank you so much for your time

TC: I’m scared

LM: why

TC: because I never know how it’s gonna be but I know you’ll be fine

LM: yeah

TC: so and thank you for allowing me to do this with you when I first saw your stuff I thought she’s doing it right and so when Laura said she interviewed she goes just ask her and I thought good because of all the things that I see going on I like what you’re doing

LM: awesome

TC: yeah it is may I show you around the gallery

LM: I’d love to yeah so let me stop this and then…

LM: …and then we went next door into the gallery and ran into Lisa Moose Kral of Dancing in my Head Photography. This is one of the big reasons why I love Palisade.

But back to the gallery – it’s a large, open room filled with art from over 20 artists on freshly painted walls with great light filtering in from the windows that open onto 3rd Street. Go check it out for yourself at 128 E 3rd Street in downtown Palisade.

If you’d like to be on the podcast or you have an idea for an upcoming episode, I’d love to hear from you. You can reach me at lisa(at)postcardsfrompalisade.com, on Instagram or on Facebook at Postcards From Palisade, the podcast.

Thanks for listening. With love, from Palisade.

E16: Tales From the Tasting Room With Palisade’s Wine-Pouring A-Team: Amy DiMarzio and Michael Martin

Two of Palisade’s top wine pourers share what really happens behind the scenes at your favorite tasting rooms. Amy DiMarzio and Michael Martin – currently pouring wine at Blue Beryl Winery, formerly at Mesa Park Vineyards – join me over a couple bottles of local red to share their favorite stores and lots of laughs.

Hear all about how Amy and Michael got into the wine industry, their funniest horror stories (Merlot man, anyone?), the best tips they’ve ever gotten, why they absolutely love working in the industry, what the best $13 Amy ever spent in her entire life was spent on, and how a gravel patio almost ended them both.

We also get into how Mesa Park’s closing broke their hearts, how friendly the Palisade wine industry is, who the most pretentious person in the valley is, the only French word Michael knows, used oak, and how they deal with unwanted advances from behind the tasting bar.

Go see Amy and Michael at Blue Beryl Winery: theblueberylwinery.com  

Music by Romarecord1973 from Pixabay.  

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E15: The Farming Way of Life with Scott and Jessica Washkowiak of Field to Fork Farm

Scott and Jessica Washkowiak own Field to Fork Farm in Palisade, where they’ve been growing organic and biodynamic crops and raising pigs and chickens for eleven years.

Scott and I chatted about the difference between organic and biodynamic farming, how important it is to him to be a first generation farmer, what it’s like to raise a kid on a farm, his top tips for backyard gardeners in Mesa County, the importance of good soil, and what a typical day is like when you get up before the sunrise.

Later, Jessica joined us and we talked about their pizza club, how they satisfy their surfing itch in the high desert, and the terrifying train accident that happened near their property earlier this year: why they’re so, so tired of talking about it, but why we can’t forget about it. Then we lightened things up by figuring out what kind of vegetables we all are.

For more info on Field to Fork Farm, including their farm stand’s hours of operation: fieldtofork-farm.com.

Music by Romarecord1973 from Pixabay.

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Transcript:

Welcome to Postcards from Palisade, the podcast about the people and places that make this slice of western Colorado wonderful. I’m Lisa McNamara.

I visited Scott and Jessica Washkowiak at their Field to Fork Farm this July, on what might end up being the hottest day of the year. After Scott led me on a tour of the farm, which involved checking on some very cute and muddy pigs, turning on and off many irrigation spigots, and finding a giant toad happily enjoying the water in the 105 degree heat, we retreated to their cool farmhouse for a refreshing glass of Big B’s lemonade. Scott mentioned that Jessica would probably be in and out – she was manning the farm stand and didn’t want to miss any customers.

Scott and I chatted about the difference between organic and biodynamic farming, how important it is to him to be a first generation farmer, what it’s like to raise a kid on a farm, his top tips for backyard gardeners in Mesa County, the importance of good soil, and what a typical day is like when you get up before the sunrise.

After a bit, Jessica joined us and we talked about their pizza club, how they satisfy their surfing itch in the high desert, and about the terrifying train accident that happened near their property earlier this year: why they’re so, so tired of talking about it, but why we can’t forget about it. Then we lightened things up by figuring out what kind of vegetables we all are.

All that and more – on today’s Postcard From Palisade.

SW: my name is Scott Washkowiak s-c-o-t-t-w-a-s-h-k-o-w-i-a-k. field to fork is an organically certified farm located at 3526 Front Street in Palisade Colorado we’ve been in existence this is our 11th season

we started all this with no farm we lived in a house in town and we’re kind of refugee farmers we we just leased land and did makeshift wash stations at whatever lot or land had a spigot and people would put up with us and kind of out of that it it rolled into we got heavily involved with CSAs community supported agriculture for those who don’t know what a CSA is it’s always been vegetables we came in through the lease next door at the macios both Mike and Blakely and they had a small orchard that was I called it the artistic orchard um lots of different stuff you know kind of a homeowners kind of a canner’s orchard and that’s where I was introduced to the trees that we have in our valley stone and pomme fruit

and from there this property came for sale and we bought it we got the loan through the USDA program back when President Obama had allocated some money for beginning farmers and we’re first generation farmers which I’m extremely proud of because it’s really hard to become a farmer if anybody out there wants to become a farmer stop by the farm and I will uh definitely convince you that you don’t want to do it now I’m joking I I will give you anything I know of and all my power to to let you know what you’re in for and how to achieve that goal of becoming agriculturalist or or more more specifically I could say we’re horticulturists

I studied Horticulture at Colorado State and studied Landscape Horticulture and some days I I think of what somebody pays per month to have their lawn string trimmed mowed and blowed and go wow yeah like this is mmm or grow carrots for people and do stuff like that but that’s great

Jessica is from the valley she’s raised here her whole life out on 26 Road and when I met her in Breckenridge Colorado I was really looking to to get out of Colorado I wanted to go somewhere to the beach I’ve always wanted to live like that and she went with me we illegally operated a business in Mexico called Surf Sherpa yeah I’m evening the odds a little bit

LM: you know this is for public consumption right

SW: yeah it’s fine I no longer

LM: it’s past the statute of limitations?

SW: I I I no longer illegally work in Mexico without a fm3 card but we ran a surf safari business down there and that was fun but we really had a deeper a deeper meaning and we really wanted to throw some roots down so lived in San Diego for about five years there of which I operated a large organic operation and we got married

and I didn’t believe my dad when he told me this he said whatever he told me so I was a little boy he goes what whoever you marry you’re probably gonna end up living there and I thought what a crazy old man he didn’t know and all my friends you know that wherever I got a friend in Massachusetts you know what I mean like it’s just sure enough dude they get married and the belly swells and they’re right by her parents so we moved here to be with her family and uh that was it we started at the macios and that was yeah like I said 11 years ago

LM: well that was just a great introduction of how you got here right and your path to Palisade um so how did you decide or have you always wanted to own your own farm or was this something that came about later?

SW: um no I I was pretty specific even as a child was it was art uh the boards surf skate and snow and and Horticulture I always knew that those three things balanced me and give me my purpose in life

LM: and so you mentioned that you’ve worked at farms before

SW: oh yeah oh yeah

LM: but this is the first farm you’ve owned

SW: yeah this is the first farm Jess and I have ever owned

LM: what is for your expectations of actually becoming a farm owner what has been harder than you expected and what’s been easier than you expected

SW: I I think the hardest thing that that we didn’t anticipate and didn’t pay attention to is that especially in this end of the valley or even in the other end of the valley or nationwide a lot of people have full-time jobs and and run their farms which is nuts which is just totally like okay you know and so I think that would be the one thing that that like this is our sole income and that

that is uh my estimated risk kind of with the board sports like like riding big waves or riding avalanche terrain or skateboarding I think I’ve replaced that with with a kind of a different kind of sickness as far as risk goes you know and it’s it’s it’s definitely not for the faint of heart for sole income you know and and it really is something especially for a first generational farmer like it it’s been the most challenging thing just just to get my head around how much money it takes especially at a smaller scale in a lot of our big farms they have that wired where it’s the law of uh what is this law I’m looking for it’s called um either way you know the the more you’re doing something the less cost on what your inputs are labor training at Colorado State they’d always say find one crop and become the master at it and so I totally went the opposite way we grow over 76 crops and almost uh 13 different fruit types not varieties so that’s that’s uh that’s good but yeah does that that answers your question

LM: yeah I think so so yeah the surprise is just like that it’s really hard to make a living as a farmer as a sole job

SW: yeah the margins are like we’ll get chefs that start to cry to us about in the past we sold to a lot of chefs and we’ll get chefs that cry to us about their margins and we’re just like dude I’m here taking sunlight water and soil and turning it into food you’re clicking Sysco

LM: right exactly like hello. How many acres do you have?

SW: we’re operating on seven acres here

LM: okay okay so you said seventy six different types of

SW: yeah like between like from from everything from apple to zucchini you know mixing the the the the orchard in with the garden and diversity is key it needs to be diverse and I didn’t mention the seven pigs and the 300 egg layers and we do do some some meat birds as well

LM: yes that’s a lot that’s a lot

SW: yeah it’s a lot going

LM: well so what about what was easier than you expected anything?

SW: you know what just doing it just being like you know what we don’t have a farm we just bought a house in Palisade like I’m not gonna worry I think a lot of um there’s a there’s a term called dreamers a lot of people that you know just really we all pick our thing to Google right at certain times in our lives and there’s these dreamers are great but you just gotta do it you know I mean I think that’s like literally what like it’s kind of like getting a nice car or something you get the loan and you’re like holy cow I have a nice car but then like the 36 or 42 months after that where you have to come up with that payment

I think that’s I but I I see it all the time like it takes a tremendous leap of faith and believe in yourself and your partner and then in uh 2012 we had a son Clive and he’s great I learned a lot I’m originally from the Midwest and I’ve been around a lot of farms and I’ve watched a lot of farms either intentionally push their children out of the the practice or want them in the practice so badly and need them so badly because nobody cares like a family member you know what I mean like nobody has that expertise of of what it takes to give a shit

LM: and growing up here and seeing how everything works

SW: yeah yeah and then some really use the labor of their children and it’s this like double-edged sword to be like they become accountants lawyers nurses doctors engineers anything but a farmer so both those are successful but I’ve seen a lot of people really want their son or daughter to become a part of the farm and chase them away for that so with Clive he’s a kid like it’s really important he gets paid that’s the other thing that will kind of interest somebody at agriculture is they get paid for it you know

LM: it’s an allowance! Kids get allowances.

SW: yeah yeah no it’s great he has a go card and like he he does he’s a big help but I I really try not to abuse that you know because he he has to be a kid like oh you’re going mountain biking you know I could maybe it was going to come to him with a couple favors but I’m just gonna zip my lip and let him go mountain biking this is important I want to go mountain bike I’m an old man you know I got work to do

LM: so other than Clive do you have any other employees

SW: um yeah we do we we have a couple people who work at the farm stand and then we have a chef chef Nate in Palisade if anybody knows Chef Nate he’s been around a couple kitchens and he’s great he he’s currently making a bunch of apricot jam for us we have a makeshift kitchen in the back of the pack shed there so that’s huge he comes here early in the morning leaves when it gets hot he’s great um Heather and Pete work the farm stand and help us out but that that’s about it that’s about it we from time to time we’ll lean on a little little labor around but it’s really hard to find especially vegetables um something as simple as bunching carrots like this has to be a bunch of carrots has to be a unit and now its a bunch of carrots it needs to be picked up tossed

you know we used to do farmers markets we no longer do farmers markets we sell solely out of the farm stand which is really good we it’s enabled us to grow less and make the same if not more money because we’re going direct so like say a bunch of carrots I get four dollars a bunch well when I was selling at Denver or selling to a restaurant I would get two dollars a bunch so this is you know something we kind of realize and just let off it was really hard to let go and being from the Midwest it’s like bigger is better scale

we used to lease this field across from us across from us we look out our window and we see a nice alfalfa patch and that used to be all like we’d sell commercial like carrots squash and it was just it just wasn’t good business plan you know and so everything going out the farm store is just amazing it’s so special I have I have a direct connection with the people in my community and and who eat our food

LM: right and you’re just focused on that that was actually something I was going to ask you because I haven’t seen you at the Palisade Farmers Market but I know that requires I mean time travel a lot of work so

SW: yeah in in in the beginning we did we did um so a bit a bit of organic farm CSA history in Palisade is Thomas Cameron ran and operated the first CSA in in the valley here and it was uh Cameron place was the name of it and so Jess and I were living in San Diego at the at the time obviously I mentioned earlier in our conversation Jess is from Mesa County and we met him at the ag convention in February and he was looking for two people to run the farm and we moved here and and worked for Cameron place CSA it was was great we we enjoyed that

bought a house and he decided to to close shop he had a good seven or eight year run with the Cameron place CSA and we really decided that we there was room in this valley for a CSA so we we did it we we had a kid and started a farm all in one one spring yeah Clive was Clive was raised in a pack and play in underneath the apple trees and in this little little like 16th of an acre garden that we started in and that was great

LM: yeah that sounds pretty sweet

SW: and uh just a couple years after that this place came for sale and and we we lucked out we really kept a hold of our numbers and convinced the the bank the federal government the USDA to to give us give us a loan and we got this farm

LM what a great alignment of everything for that to work out

SW: just dropping in like I mentioned you just gotta do it

LM: yeah that’s so cool. Well so you’ve mentioned a few times about that you’re an organic farm, but I know you’re more than organic, you’re biodynamic.

SW: yeah we’re in the process of getting biodynamically certified

LM: oh awesome

SW: and you can’t be biodynamically certified without being organically certified so it’s like kind of steps and thinking so much of those days when Clive was a baby and we were just starting out it was so weird when oh are you organic you know and you’d say well yeah are you certified and then you know no it’s just it’s so much easier to turn or point over my shoulder and go here’s my certification and it’s really important because you can see up to 220 percent more profit off of being organic and of course people are going to want to do that and in in my mind in my opinion if somebody isn’t certified they’re not organic they can they can flap their gums all they want if if they’re not organic

becoming organic the certification there’s a lot of misconceptions about it it’s not expensive it runs about seven hundred dollars a year and is half of that is is subsidized by the USDA so yeah that’s not the problem what it did though it really made us better farmers your record keeping has to be more impeccable there’s tracebacks that happened to us this year uh the inspector will just pick randomly if he or she chooses a crop that they see on our sales board and from that crop sitting in the farm stand we have to trace back to its every location starting in that that start house in February it was a tomato seed every input every treatment everything that made that tomato be for the consumer and I like it because just like I’m saying it protects the consumer don’t don’t listen to me I’m certified boom and there’s a whole bunch of yeah yeah yeah yeah yeah and there’s a whole bunch of food safety that goes into it too that they kind of keep it so in my in my opinion if you’re a farmer out there listening you know and are you a small farm and you’re really not

it was really important when we were selling wholesale because oh boy selling wholesale if you are you certified no that that buyer just just like lower than what you’d get if you never even brought up organic you know what I mean so so we enjoyed a higher premium there and uh yeah we we made our name in this valley at the farmers markets for sure we did Junction and we did Fruita for a short while and then of course in Palisade and and uh we believe just being three two and a half miles from downtown um it’s so much more efficient that cooler in back of the house is like 50 yards from the farm stand you know and it just I literally pick things the day of it’s so great like I’ll come in and Jess will be working the farm stand and the little buggy pulls in and oh I needed those carrots! that’s what it’s about for me I really yeah yeah we wouldn’t we wouldn’t do it any other way we love it

LM: well tell me more about the biodynamic stuff so I know you’re not certified yet

SW: we’re in transition but we do do all the all the things to do this next fall we will be certified

LM: okay

SW: so biodynamic has to do with the dude who is Mr Man named Rudolf Steiner and Rudolf Steiner really kind of got paid attention to shortly after World War II when when chemical agriculture came in the rototiller and and things started picking up on the agricultural scene and I have tried for a lot of years studying Horticulture at Colorado State I was around it at the farm I lived at a student ran farm and my whole life I I’m I’m I’m hard on myself and I’m hard on everything else as far as a critique and it makes a lot of sense and here’s how so biodynamic is a celestial importance and it’s also in the preparations and the preparations have numbers like uh 500 500 is probably the most common one it’s the cow horn worm worm casting

LM: that’s the one I know about

SW: yeah it’s the most common one yeah so so the cow horns we would get female cow horns in the fall and the reason they’ve got to be female cow horns is because during the um lactation and all the energy that the mama cow has to give to her gestation during the gestation period the calcium wanes a lot which makes them more permeable than like a bull that didn’t have that responsibility or anything like that and then you take cow manure and pack them the horns then you set them up like teepees and then you bury them with a little bit of worm castings in there and then in the spring you unearth that and in that cow horn is the most spongy earthy substance you’d ever put your sniffer to and then we make a compost tea and spread that

and then we do a lot of silica I forget the number of the silica and that’s in the morning and this is so this is like an exhale and an inhale morning inhale exhale so okay lots of voodoo right this is what I really really really would look at but what it is with all these inoculants another one just just to give you three is uh yarrow in a lamb’s stomach and you hang this and it attracts certain uh not fungus but bacteria um yeasts certain yeast specific yeasts not just yeast specific yeast and then that’s all crushed and sprayed again and what goes on here is we’re inoculating we’re taking these yeasts from the atmosphere concentrating them making our own

LM: it’s okay we can just pause for a sec

SW: okay cool tell us when you’re done buddy okay you can make your own inoculants and I and I think in my my mind’s eye that’s way better than having to buy things um

LM: and it’s coming from here

SW: yeah yeah yeah totally

LM: from that location

SW: totally there there is a place up in um near Aspen that sells these preparations that’s what they do and they’re totally legit I I still am certified if I use them and it’s been a big help because I really don’t have time we’ve had lambs in past years but you know like you need like a fresh lamb stomach there’s no there’s no like order a lambs stomach on Amazon as far as far as I as far as I looked last you know so yeah um and the other thing the celestial thing with it is is there’s leaf root fruit days and there’s these days that are favorable to plant like on a root day when you want this energy there or or more importantly to harvest on a fruit day

um the grape world I noticed do say um don’t I

LM: everyone says um I do too

SW: yeah anyways the grape world has really paid attention to biodynamics it’s taken off

LM: that’s where I’m familiar with it from

SW: yeah it’s just yeah yeah so I mean a big believer it’s just something that really naturally makes things inoculated and does that and the other cool thing about the biodynamic cert is we can only get 25 percent of our total farm fertility off-farm so animals are really important on the farm and their manures yeah this is this is the full circle this is the circle of life this is biology this is eat be eaten lay down and be eaten that’s what I like to call it so this this is why we really subscribe to biodynamic it’s biologically a closed loop and hopefully the better our soil gets the more mature our trees get the more trees we plant the more animals we have pass by the farm it just grows and grows

LM: yeah yeah absolutely you talk a lot about I I read a lot of the things on your website and you do talk a lot about soil and how important the soil is and how do you know what crop requires what soil

SW: um UC Davis has got a great website uh one of the best everything from post-harvest temperatures and humidities to uh soil science and agronomies is is more Agronomy is the study of the relationship between between livestock and and the things that the plants that grow and that I was really depressed when I first moved here the soil type is definitely not typical it’s super super clay

LM: yeah

SW: and uh it it really is a challenge it’s it’s alkaline which is its own set of deal that’d be the first thing you could probably look up and read is like what what PH does a plant prefer and from there you just you just go and it’s a really difficult climate here in Mesa County because I mean this heat you can’t get enough water on things and uh so animal animal manures and composts and then then there I I do take that 25 percent that I’m allowed and I I choose to buy sawdust is the biggest input we have and then I take the sawdust and mix it with the animals teeth hair eyeball feces feathers fur blood skin and then make that compost out of that

LM: not a compost for the weak of stomach

SW: no no but it’s that’s the thing about compost if you’re doing it right it shouldn’t smell if you’re doing it right it should be earthy it should and that’s a big sign that you’re anaerobic in your compost process and that’s something we do we we totally love talking shop with anybody who comes in I I think that it’s more important for us to educate people on how to grow their foods instead of just being like I’m your farmer I’ll grow foods for you you know but definitely that’s what we do when when you fail at home you know we’re we’re here and we have it we have it dialed

LM: yes I failed at everything this year except I grow I grew one pepper

SW: good

LM: so I’d rather buy things from you than grow them myself anyway uh yeah so you mentioned the heat though it’s been really hot we did a little walk around checked out the watering system is there anything you can do on these days that it’s like well weeks that it’s over 100 or

SW: uh you kind of gotta load the soil before it’s coming you know like in and always just because of our evaporation transpiration in the valley here that high alpine desert it’s water water but this is where it comes back to the soil it’s all about soil it’s all about soil if your soil is low in organic matter its water retention it’s going to be not as great as a soil with three four five ten would be really dreamy hopefully by the time I get too old to do this I’ll have 10 percent organic matter um yeah so it you know that kind of stuff has to go on

as you saw a lot of our hoop houses have shade cloth over them that helps a lot and just that little bit of microclimate through the poly plastic increases humidity just enough uh the way to grow here if I if I lived in Mesa County and had a backyard garden I would have it under some kind of poly or glass you know not not closed all the time but just the the sunlight here is just too intense a lot of times you’ll read in a Horticulture or a gardening magazine full sun and I try to explain to people here if you’re listening at home you can get like a quarter of the sun and you’re gonna be good here

LM: yeah I definitely realized that with the little poor little plants that I bought this year I bought everything that said full sun

SW: yeah you could you could go half

LM: they got scorched

SW: yeah and lots of water

LM: that’s interesting because it’s counter-intuitive you would think putting up glass putting up poly plastic barrier oh it’s just gonna be hotter but

SW: it is a little hotter but but then when you put the shade cloth over now we’re in the shade yeah it’s like I’ve had people ordering shade cloth from out east telling me that they’re not going to sell me the shade cloth because I’m going to kill my crops and I’m like look dude like get out Google Earth find me and they’re like oh I’m like yeah I’m in a desert like like this is like we’ve had this is an interesting story we we had with Colorado State we had some people from uh Iraq they were like kind of a like an exchange program like to learn and they were just dumbfounded on how this looked like their home and I’m just like wow like so we’re at the foot of the Rocky Mountains and they’re at the foot of the Himalayan Mountains can you imagine yeah so yeah it’s all everything has to do with soil and and once you know the characteristics and habits of a plant that’s easy less water wet wet feet dry feet fertilizers you know but like it really is your soil baseline that that’s important getting that acidity up not a lot of plants like a 7.0 pH

LM: interesting how do you spend your day on a farm like what’s a your farm what’s the what’s your typical day like

SW: yeah wake up that’s a great question and when I get off of this rhythm I get really not I I it’s not a good thing like this has to happen this way so I wake up my wife and I we do intermittent fasting so we don’t eat breakfast till 11. sometimes for me it’d be 9:30 10 o’clock because I’m ground running by before I like seeing the early morning stars when I start waking up yeah so it’s it’s a good thing and uh wake up and the first priority is the animals fed watered let out of their pens wellness checks you gotta take a moment watch the pigs is anybody limping somebody got all their eyeballs like you know what I mean like they’re just they’re just clumsy and you know they they live a life while you’re in the house you know or other parts

so I get I get all the animals out of the way and then it’s usually uh water nurseries and start houses and then I come in and delouse myself change clothes change boots it’s really important it’s very difficult and a lot of responsibility having animals on a farm with with leafy vegetables those two things are definitely like you do them change your boots and your bibs wash your face and kind of depending on if I’ve moved pens or done anything like that I’ll eat breakfast and then it’s on to harvesting usually this time of year I skip breakfast because the heat comes on so quick and we’ll just do like a quick micro harvest like whatever we’ll just go in the farm stand see what we need to harvest harvest it up get it hydro cooled in the cooler and then then breakfast always by then that’s breakfast

and then the heat of the day oh I’ll do some fun stuff like maybe some shovel work or some something that something that doesn’t cultivating is really good in the heat of the day you wanna scrape up your weeds when the sun’s beating down on them to to ensure their their their death because if you if you cull if you cultivate when it’s gonna rain you’re just kind of propagating weeds so if you cultivate and it’s a sunny day you kind of solar fry em there yeah so that that’s a day and then the farm stand’s dynamic we uh we share responsibilities with the farm stand and stuff like that and so the farm stand can be super encouraging and energy giving and sometimes it’s just you’re tired it’s a lot to deal with the public

LM: yeah I’m sure it just depends on the day

SW: we love everyone who comes in here though we’ve got some just people who really care about us and and so grateful so grateful to grow grow good food for my community

LM: yay and so tell me about that pizza club and the supper club

SW: yeah so the pizza club and supper club my wife is a phenomenal phenomenal culinary artist and um pizza club is we got a Fortuna tuscavano Italian pizza oven and it’s from noon to whenever we sell out which is usually before two o’clock always and there’s a pizza of the week and there’s the cheese take your pick and it’s

JW: margarita

SW: yeah margarita and you eat right underneath the apple trees out front we set up picnic tables and round round I call them wedding rental stuff we got some and that’s that and the supper club is a little bit more of a big deal supper club is a little higher price per plate and it’s a couple courses and it’s a menu designed by Jess from the farm for the farm and uh yeah you can look at our website at field to Fork that’s to f-o-r-k Dash farm.com and that is the bee’s knees for all year there’s some recipes on there lots of lots of photos you can also find out like what’s in season and what we have as well there

LM: the pizza club I see right now you have the schedule through July does it keep going after that?

SW: yeah the problem is with the dough when it gets starts to get colder the dough doesn’t react and and do quite what we need

LM: I love the idea and that’s why I was like I hope that it continues because I want to get some of that pizza

SW: come support it yeah come support it

LM: I feel like you probably are less interested in talking because a lot of people have asked you the question that is next on my list because I I’m sure everybody’s asking this question a really scary thing happened here not that long ago

SW: oh the train

LM: yeah can you talk a little bit about that

SW: yeah I mean we don’t want to be defined by it by any means but um oh on that date it was about 10 10:30 or so it was late night for us spring was was full swing and I was looking out of the window in the door to the west there and I saw flames in it and I knew automatically that that was a reflection I went in the living room to see if the TV had been paused by Jess but they were moving I grabbed my headlamp and I cut through the apple orchard and I was trying to look for hazmat square numbers to figure out or even just when I called 9-1-1 to tell them what what kind of car was on fire yeah the train there was a train and luckily it stopped about 70 yards east of our farm stand because that spot of the earth endured five hours of constant smoking sorry soaking

and so we immediately I came back notified my son and wife to grab the go bag and shut all the windows and we got out of dodge luckily it was uh railroad ties but creosol is not a fun thing and the winds totally stayed to the south and southeast we spent a good 40 minutes up on G road and then I walked back down and talked to a fire personnel and they were totally like it’s cool to come back so now in the gist of it that happened but but what it kind of opened our eyes up to and what goes on on the railway is is more of a broader topic that we’ve

LM: yeah well and like you said you don’t want to be defined by it but I think that it the train runs right through the heart of Palisade

SW: yeah

LM: it runs 50 feet from my house

JW: through the entire valley exactly yeah I mean from any side it goes straight through the downtown Grand Junction it goes to Fruita you know

LM: yeah

JW: nobody can get away from it right and then also like the train yard is right in the center of uh Grand Junction where all the trains come together so if there ever really was a major fire explosion or collision which a train did derail just two weeks ago in the rail yard and it took like many many hours to clean up and they’re they’re not talking about it they’re not educating the public they’re not really you know people aren’t um they’re not aware of the hazard and the cautions that come along with trains

and so there is a new rail that they’re trying to connect from Dinosaur into the Grand Valley Dinosaur Utah where there’s a big natural gas and also oil and other other fossil fuels that they want to explore and extract so if that ends up happening you know they want to to use our existing rail that’s in Colorado

SW: link to it

JW: yeah so they want to use our the existing rail to go up through you know through Mesa County and then through the Roaring Fork and then it would go up around Steamboat and then track into Denver Metro that would then go out to the Midwest and so they want to get it to the east coast a lot of these fossil fuels and different materials so you know it would go through the entire state which travels along the Colorado River and you know when they have done the reports of and I have this linked on to our website where you can read the lawsuit and you can read some more information about this potential track that might get connected to Mesa County

it’s and it’s like you know yes there’s gonna be hazards that’s just it’s going to happen at some point or another you know like especially as they’re using the train travel more and more but you know our rails haven’t been upgraded in like over 100 years so they’re using a very outdated old rail system that is not meant to be carrying the level of hazardous materials that we use now in our modern society so that so there’s like a big conflict there between you know well there should be a big conflict there for everybody because in most countries uh railroads and they’re built on concrete

SW: the ties the ties

JW: yeah so and ours are all wood ties through like the entire country so of course they can catch fire very easily you know and then we’re still like transporting you know so much hazardous material just to repair the railroads and one of the other big things is that there has been more and more hazardous material that has not been ever transported before that they’re transporting now that is that’s that has not been approved you know so there’s really crazy things that are like 10 times the atomic weapon or atomic bomb that has been you know not not to be like Doomsday person

SW: that’s liquid that’s liquid natural gas is the main

JW: so I mean all the workers this is like why railroad workers are striking is because they don’t really want to be carrying these hazardous materials because they’re they know it’s a public safety concern as well as a personal safety concern and and then like they’re not being allowed to have any voice or say in how these materials are being transported

they used to be transported on trucks and now they’re putting it on trains and they are going through our valley they are going through the entire country and the world you know we just saw some big explosions in Pakistan Ohio and that was the real concern when this happened because those explosions had happened just weeks earlier and it was like what is going on you know why is this happening in uh and yeah it was very concerning and scary and we didn’t know what was on fire we didn’t know the tanker cars that were attached to it what was in them if anything was in them how hot they could get if they got too hot would they explode you know there and it wouldn’t just affect Palisade it would if there was a chemical explosion it would be like a toxic fallout for the entire valley and everybody would be in like a safe safety order to stay in to stay home and so that’s the thing that’s just you know it’s a little um concerning when people aren’t looking at it at the big picture of of this

SW: not about the train. I mean I’m done with it. We’ve been we’ve been so

LM: well I know and it happened it happened here it could happen anywhere I think that’s kind of the point too that I was trying make where

JW: yeah so

LM: it’s not about it’s not defining you because you just got unlucky that it happened here

SW: yeah

JW: yeah exactly and it’s the you know even our neighbors across the street behind us on the side of us like everybody was you know kind of freaking out and stuff and yeah yeah it’s not about us it’s not about our farm it’s not about our business it’s about our community and Colorado as a whole not to mention you know the the broader spectrum and picture of like humanity in general so you know that’s where we come out at it is that that we should all be more aware of what’s happening so yeah that’s basically all it really comes down to and and yeah it did really wake us up to a lot of it too because um we didn’t know that this new rail was going to be coming in and if that does happen it’s going to bring in up to um five two mile long trains every single day like not just once a month like every single day and carrying these fossil fuels that are highly explosive

well so so Governor Polis said no he’s not gonna let it happen every other county in the state has said no they’re not going to allow it Mesa County hasn’t said anything so this is the first that it was brought to the attention even in our community and that’s why so many people started asking questions you know and people started going wait a second I want to know more and because our community and in you know our public officials they are very pro oil and gas and always have been and I grew I’ve grown up here and so you know the environment has never really been their number one priority

it’s all and they say it’s economy that it’s going to bring jobs and it’s going to bring all these things to Mesa County but then like my job as an organic farmer will be gone right you know the farming industry will

SW: much less tourism

JW: right yeah the tourism here will be you know so they’re gonna lose so much economy to try to say that this is going to bring in jobs and economy but then we’re going to lose all that other that we’ve all been working so hard at and we’ve built such a beautiful town and city and we have the Colorado River at our access mountain biking hiking it’s just a beautiful place and um and

LM: that’s who we want to be I mean for the most part as a community

JW: yeah and so I’ve grown up here so it’s like I’ve seen it grow a lot in 40 years and it’s changed a lot and it’s really turned into such a nice place to live with the university we have great hospitals you know we have a lot of conveniences and we have a lot of recreation so it’s like let’s make it better and let’s protect it and let’s not like allow these things to happen so

LM: yeah I agree so you’ve kind of been forced into becoming a little bit maybe of a reluctant activist you think

SW: oh she’s had she said people offer her political like that’s been crazy

JW: I don’t know I mean yeah maybe it’s my calling like protect the environment I always have had a passion for that and one reason why we farm and garden and try to make an alternative source for good food in our community is because that is also like one of our original ways we were able to be active in fighting against systems and broken systems that we feel are broken and that we feel people want more you know options like I went to alternative High School because I couldn’t really fit into the regular High School very well and so I needed like more more freedom and and I think people still need a lot more freedom in their choices

LM: Scott did we do did we touch on everything you had written down there

SW: uh kind of yeah I mean you know what you’re doing yeah like how the farm began what we’re doing now and like where we’re going in the future yeah I think you’ve got a lot of and they’ll be cool you can put Jess’s Jess’s voice in there too that’ll be great to hear

LM: yeah I don’t know if it’s going to pick you up super well from over there with the pizza stuff but I’ll see what I can do

SW: let’s get a little bit more with her because I really was hoping that we would look like a cute farming couple on the interview

LM: well like how about I know that you both love to surf this is obviously not a very good place for surfing so how do you get like how do you fill that passion here while living in the desert

JW: yeah it’s been a real challenge for both of us I think like snowboarding

SW: and skateboarding yeah

JW: you know we’re also really passionate we just love being outside it’s more about being in nature and um you know like with surfing it’s not really like the act of surfing as it is so much of just enjoying you know nature itself

SW: spending time at the tideline man

JW: yeah and just like like breathing the air and feeling the air and you know like that part is just but you know we lived in Southern California which it’s so populated and the water can be really dirty at times and so it’s like we wanted to do more trips anyway to go places

SW: yeah

JW: like we have dreams of traveling too

SW: we didn’t travel at all in Southern California like yeah

JW: we travel to Colorado

SW: yeah

JW: like yeah it was just like my family is here so it was like and we found uh you know land here was affordable and we wanted to farm and we liked wanted to be closer to snowboarding because we’re both really really into snowboarding

SW: but our son loves skiing he’s like

JW: yeah

SW: so yeah and mountain biking

JW: yeah we just we love the river like we just love nature

SW: it’s easy to put up with the sacrifices of being landlocked for the culture and community of being in Colorado

JW: Scott dedicated a lot of years he probably dedicated close to 15 years to surfing and I dedicated up to like close to four or five years just like I mean we were like that was what we were doing it wasn’t

SW: you know like living in the truck down in Mexico and surf every day

JW: and that’s the point because when you’re like three months surfing and climbing like they like climbers they kind of have a lot in common with surfers because you just like you just that’s like all you do

SW: except surfers are cleaner

JW: but we’re a lot cleaner because the watering

SW: God sometimes I’m a scuzz ball dude but sometimes I’ll see a young person and go dude you really are dirty man like you really should get a little more water on you

JW: but you know it’s so funny when climbers talk about climbing because they’re like oh the crack dude yeah you know and it’s the same with surfing where surfers are like oh you know and and like snowboarding skiing really isn’t that way and it’s it’s a it’s totally different but like surfing is very primal because it’s just you and the board in the ocean and you’re like you’re choosing it’s your choosing and so there’s um you know a lot of great meditative properties with surfing that is really beneficial um so I think that’s like the part that gets kind of addictive is that you know you get to meditate and and you’re like at one with the ocean and so that’s really neat

SW: we we forget this high in this landlocked the the force field of the earth is easily felt through the tides and I feel when I’m at the coast I can never really lose that that rhythm of the Earth’s spin and this access through floating through the universe so for me that’s what I really

JW: but you also can get into that farming

SW: yeah definitely

JW: so there’s a lot of real meditative properties with farming and gardening and I think like that’s kind of what happened to us as we were surfing but then we were we were farming and gardening and we we just wanted to do more of that and then take trips and go see the world you know like we want to go to more Central South America we want to we love we really want to go to Southeast Asia

SW: Europe

JW: we want to go to Australia we want to you know there’s a lot of places we want to go and surf too you know

SW: and we don’t go anywhere and do anything else

JW: and we needed like a home base we needed

SW: yeah that’s exactly what it is and I feel good I I feel that for our relationship and ourselves as individuals to mature we kind of had to step away from this devotion of surfing and

JW: yeah

SW: I feel I feel like I’ve grown a lot but uh our goal is I’m I’m gonna be 50 this February and so by 65 we hope to be kind of changing chapters in our in our life I think that’s well into older years and this has been an amazing physical feat that I think we’re both handling really well and uh but you just can’t I don’t I don’t think anybody can vegetable farm much after sixty you know 65 not not running it yeah

JW: but like, Elliot Coleman

SW: but dude he’s like he takes a siesta and drinks wine you know what I mean like he’s okay

JW: well so do I

SW: exactly it’s good

JW: you have to like enjoy it you can’t just grind it out

SW: no

JW: all the time because it is a grind you know as spiritual as this as farming and gardening is and surfing and snowboarding and being in nature you know there is a grind in every day like having to check the boxes do the work you know and it’s hot or it’s cold or it’s wet or it’s like whatever’s you know and there is this this real grinding element to the work that most people quit because it’s just not fun you know but every job is that way and the grass isn’t really greener on the other side so you just kind of have to roll with the punches and take your losses because they’re gonna come

SW: it’s really hard surfing and gardening are really really hard and I I personally like things that are really hard I gravitate towards them I find an interest in them

JW: so that’s kind of where surfing’s at right now

SW: we go to Costa Rica every winter last was last last winter was 18 days and I think we’re gonna try to once you go we’re thinking we’re gonna try to do a month

JW: we found a place we really like that is great for our our son too that

SW: it has quite a little good stuff

JW: it’s like a nice town and it has a cool really new skate park so there’s plenty to do lots of mountain biking there and surfing and good food and yoga and like you know things that can keep us like on track because it’s just we have to get away

SW: we get a lot of inspiration from these other little communities and we see we see our own community here in Palisade in them we like to come back

JW: and then another passion is speaking Spanish we both really enjoy speaking Spanish so it get it’s like every time we go we’re our Spanish is like getting good and then we leave and we’re like oh man but I wish we could keep practicing

SW: habla espanol here in la rancho like we we from time to time have Spanish speakers that help us out here and it’s great to speak Spanish we love speaking Spanish

JW: and we both like want to learn French I mean there’s a lot of stuff we want to keep doing through our life so

LM: it’s good to keep learning so what’s your favorite thing about Palisade like community or the place

SW: the trains and the peaches

JW: oh the trains everybody does really like the train actually

SW: I I haven’t I up until this incident I really never had like ever was frightened by it or whatever

JW: it’s kind of like this you know the part of American history

LM: uh real life everybody knows what time the trains come through they comment if the Amtrak is early or late or on time

SW: yeah yeah

JW: um definitely the peaches you know and the wine and the beauty like the beauty of Mount Garfield you know it just is so awing and um definitely like polarizing and it this energy that’s here from all the monuments and the mesas it’s just it’s you know it’s really beautiful the Colorado River that flows right through and we have a beautiful public park that you can access it the Peach Bowl or the um the sorry what am I thinking about

LM: Riverbend

JW: right yeah and then and then like we you know we have some really nice public parks like um the Memorial Park and the Peach Bowl Park which has the public swimming pool for the kids love that um

SW: it’s just the acquaintance of the community too I feel that like we’ll always kind of hear about our son and his day out in the in the general public and the big thing is is that over three quarters of all the ski resorts in the area are like two hours away

JW: but that’s not in Palisade

SW: no but but where Palisade lays

JW: but also I think like the the best thing about Palisade as a farmer and a grower is the microclimate that we have

SW: it’s ridiculous it’s pretty kind

JW: so let’s see if they honk again um we could you know we have up to three to four weeks safety spring and fall on our planting times then like Fruita so that extends our season almost two months outside of theirs

SW: yeah there’s no fruit in Fruita

LM: um so it’s what like 20 30 miles away ish

JW: yeah

SW: the big thing is elevation and then how the valley opens up

JW: yeah so then all the cold air but then also because we have all the book cliffs like right here so that’s a lot of radiant energy so we get a lot of radiant energy coming off of the mountain just right here and and then with our hoop houses and greenhouses that we’ve invested in over the years like so one piece of plastic over our larger hoop houses puts us into a a 10 growing zone which is the same growing zone as San Diego

LM: oh wow

JW: just with one plastic

LM: that’s amazing

JW: and then our sun is so intense that we have almost more sun than California so it’s like we can be growing things all year long very easily

SW: and we are we are a four season farm I didn’t mention that we will have service up to mid-December and then come back into it at the end of February

LM: after that break to Costa Rica

SW: yeah we’re here we’re here

JW: and we just kind of started playing around with it for fun just to see what we could overwinter just without greenhouses when we first were farming because we needed to always be pushing to pay our mortgage and then once we started using covers and hoop houses and and then investing in the greenhouses we’ve been able to successfully have a four season farm for this will be I think our seventh or eighth winner with them so you know now we’re able to string our our income out through the whole year and not just have these big chunks of income and then be broke or trying to find other jobs or you know because then we wouldn’t you know then it’s not sustainable and so um this has been a way to make farming more sustainable for us and be able to pay our mortgage and be able to you know support our child and and all the things that we need in this modern world and it’s also really fun like to go in there in the winter when it’s 30 degrees out

SW: and after you’ve been skiing or snowboarding

JW: yeah it’s like 30 degrees out you walk in there it’s like 70 you’re like stripping off your clothes because you’re just like oh my god it’s hot in here but yeah it’s really it’s really fun and it’s really fun to kind of blow people’s minds when they walk into the farm stand in February and they’re like what the how did you do this you know so they think we’re like growing just outside these beautiful greens and and they don’t realize we have you know almost 11 hoop houses

LM: wow yeah I heard I was talking with somebody about the I love the little French breakfast radishes and you know I thought they’re only like available for a couple weeks or whatever I can get them at the farmer’s market and they said oh no we get them at fields to fork Farm all the time

SW: we’ll always have some kind of radish yeah

JW: they’re one of our favorites too they’re hard to grow in the summer they kind of don’t do as great but soon we’ll have them through the fall and winter.

SW: we got the Bell ones we have right now

JW: the Cherry Bell oh no they’re pink yeah Pink Beauty or some their pink one they’re spicy they’re not oranges

SW: so the hotter the hot out of the weather the spicier your greens and radish and the cooler the weather the cooler the reason being is when plants sense that it’s getting cold they’ll take their starch and make sugar because they know sugar has a lower freezing point yeah so the winter greens are just there’s no comparison they’re so sweet like our son Clive will eat radishes in the winter but not in the summer

LM: yeah yeah they’re getting a little too spicy for me now and so now I know why

JW: yeah and now’s the time when you need and want tomatoes watermelon sweet corn peaches like things that are wet and juicy and sugary and like you know to get you through these hot hot desert summer days that are just you know it’s the only way to get through is a little sugar and a little water feel a lot better caprese salad it’s my favorite this time of year

SW: mmmm that’s what we’re having tonight

JW: its mozzarella you get a little protein

SW: balsamic and olive oil in there

LM: I love basil well yeah is there anything else that you want to add on I mean we’ve covered a lot of great stuff.

SW: you feel good?

LM: yeah yeah

SW: thanks for coming in

LM: I’m glad you came in too

JW: I know I’m worried I’m gonna miss somebody but its hot out there oh my gosh

SW: like the the tin the tin is like you can I’m taller so I can feel them

JW: you can feel it yeah yeah it’s like the tin from the roof it’s hot

LM: not good

JW: well I think today is like the hottest day of the summer so

SW: well so far

JW: yeah

LM: so far well I really appreciate both of your time

SW: it’s your time and you’re

JW: like yeah thank you so much for yours and um so tell me you know what is your favorite vegetable or no no no if you could be a vegetable what would you be

LM: ooo you know what I love and I saw you have some of this out there but I love the dinosaur kale or Italian kale or whatever you call it um I just love that and I like it because it’s fun to look at and it’s fun to eat and it sucks up any dressing you put on it really well

SW: it’s a good

LM: yeah I just like it makes me happy when I eat it

SW: yeah that’s interesting you choose that because because your interest with the podcast you’re kind of a scepter you’re kind of just that thing that’s holding the dressing that is our community I like it

LM: yeah luckily I’m not that wrinkly yet though

SW: no there’s all kinds one of our favorites is the red Russian it’s got a purple uh vein in it and it’s more flat leafed and it is heat and cold tolerant like a Russian it is like one tough plant dude it is like tough plant dude it just like doesn’t balk at anything man

LM: that’s awesome so what type would you be

JW: I would probably be some type of Allium onion garlic leek or something because of just lots of layers and when you cook them they’re sweet so and spicy a little spicy too you know

LM: yeah you might never know sometimes they’re spicier than others

JW: yeah

LM: I love it and

SW: what would I be I would be a carrot because they’re full of beta and they’re underground the carrots it’s an unsung workhorse of when you look at human history a lot happened when we figured out root vegetables and storage vegetables like potatoes and carrots and beets and parsnips and turnips a lot happened to us when we had the time to figure out that so for me I just love carrots carrots and watermelon are my two favorite things to grow

LM: I love carrots too awesome well I really appreciate you having that question to close with

SW: yeah yeah that was a good question yeah we’ve done we’ve done that would you please take a bunch of carrots home you and your husband right

LM: yeah

SW: cool you and your husband can share

JW: and we’ve got that red Russian kale too okay

SW: yeah let’s let’s load her up

JW: yeah we’ll give you a little bag

LM: that is very nice of you

JW: some fresh tomato…

LM: and so Jessica and Scott sent me on my way with a bag absolutely overloaded with fresh produce. Even more so than the fruits and veggies that I get at the farmer’s market each week – it was incredible. The lettuce was possibly the most flavorful I’ve tasted (and I’m a big lettuce nut – like, when lettuce is good, it’s so good), the kale somehow got fresher the longer I kept it, the tomatoes made a vibrant pasta sauce, and the potatoes…. the potatoes actually tasted like potatoes, and I can’t remember the last time I tasted a potato and thought that I was eating anything interesting. Here I was, boiling the potatoes to make a potato salad with Scott and Jessica’s fresh onions, sneaking pieces out of the boiling water, yelling to Paul about how amazing they were every time I ate one. The proof that Jessica and Scott are doing something right is right there, on your fork.

If you’d like to be on the podcast or you have an idea for an upcoming episode, I’d love to hear from you. You can reach me at lisa(at)postcardsfrompalisade.com.

The Postcards from Palisade podcast is available on all major podcast distribution platforms. Find it and subscribe so you never miss an episode. Episodes and links to more information are also posted on the website postcardsfrompalisade.com.

Thanks for listening. With love, from Palisade.

E14: How Mesa Park Vineyards Evolved into Mesa Park Fruit Company with Laura Black

Laura and Brandon Black were happily settling into life in Denver when they took a trip to Palisade that ended up changing their lives forever. In 2018, after that fateful trip, Laura and Brandon bought a vineyard and winery and moved to Palisade. They had never made wine or grown grapes before, but they were confident they could figure it out. And they did! Very quickly, their Mesa Park Vineyards was producing award winning-wines and attracting a loyal following.

Then, in March 2023, they announced that they were going to shut down the winery to focus on fruit farming. After a collective gasp, followed by an outpouring of support and local panic-buying, Mesa Park Vineyards shut its doors and Mesa Park Fruit Company opened this season. Why did they decide to make this big change and what are they planning to do now? I talked with Laura to find out.

Find out where Mesa Park Fruit Company’s fruit is available at mesaparkfruit.com, instagram.com/mesaparkfruit, and facebook.com/mesaparkfruit.    

Music by Romarecord1973 from Pixabay.

 

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Transcript:

Welcome to Postcards from Palisade, the podcast that brings you a snapshot of the people and places that make this slice of western Colorado wonderful. I’m Lisa McNamara.

A few years ago, Laura and Brandon Black were happily settling into their lives in Denver when they took a trip to Palisade. On that trip, a seed was planted that grew into a tree that ended up changing the path they had thought their lives would follow. Wait, is that too corny? Yeah, probably.

In 2018, after that fateful trip, Laura and Brandon bought a vineyard and winery and moved to Palisade. They had never made wine or grown grapes before, but they were confident they could figure it out. And they did! Very quickly, their Mesa Park Vineyards was producing award winning wines and attracting a loyal following. Then, in March 2023, they announced that they were going to shut down the winery to focus on fruit farming. After a collective gasp, followed by an outpouring of support and local panic-buying, Mesa Park Vineyards shut its doors and Mesa Park Fruit Company opened this season. Why did they decide to make this big change and what are they planning to do now? I talked with Laura to find out.

LB: but you’re not there’s no video right this is just like audio

LM: no I can’t I can’t do videos

LB: I don’t blame you

LM: I’m like I can’t do it

LB: I think it’s for me like we’ve done we were on KAFM or whatever

LM: yeah I listened to a couple of yours

LB: and then we’ve done we did the happy hours during covid but the video is like a whole nother like layer of like nervousness for me and then you’re like what am I doing with my hands you know

LM: I know, I don’t want to have to worry about how my face looks yeah and like when I’m editing I don’t want to have to try to edit the video smoothly so I’m just like I’m not doing it

LM: Laura and I also talked about working in real estate in the Grand Valley, how her thoughts about short term rentals changed after living in Palisade for a few years, how the farming and wine-making communities come together to support each other when times get tough, and more – on today’s Postcard From Palisade.

LM: but anyway before we get too far can you introduce yourself just your name how you introduce yourself to somebody that you’re meeting for the first time

LB: sure uh I’m Laura Black I am the owner of Mesa Park Fruit Company formerly known as Mesa Park Vineyards

LM: and who else is here with us right now

LB: Daryl our little French Bulldog who is probably uh the most popular winery dog in Palisade yeah he’s here you might hear a snort or a grunt from him in the background

LM: I think he’s sleeping right now at my feet. It’s really cute.

LB: you’ll hear some snores for sure so yeah he’s hanging out

LM: so I definitely want to talk about the winery even though it is no more so I definitely do want to talk about that and then about going forward what you’re doing going forward but before we get into all that can you just talk a little bit about how you came to Palisade and kind of your path here

LB: sure yeah so uh Brandon my husband and I um we came to Palisade like a year into our relationship I had been here several times with girlfriends and I was like hey um there’s this little gem out in western Colorado let’s go spend a weekend out there and so we came out and had a weekend full of wine tasting and we were actually sitting on the patio at Red Fox Cellars having a wine cocktail and um looking at real estate and we did that often I was a real estate agent in Denver and Brandon was a general contractor and so everywhere we traveled we we always did the like how much does it cost to live here this would be a cool place to own a second home and so on and so forth

so we were just like scrolling through listings in Palisade sitting on the patio and we came across Mesa Park Vineyards and um we were like oh well let’s just go up there we’ve never heard of that place we’ve never been there uh and so it was later in the day on Saturday so we’re like we’ll get up Sunday morning and just take a drive up and so we did and even though the hours posted said they should be open they were closed and so we I actually called the listing agent after Brandon just like wouldn’t drop it and I was like as a Realtor myself I was like totally honest with her I’m like we are lookie-loos we are not gonna buy this place but we’re here and we want to take a look and she’s like just go up the driveway they’re home Chuck’s there he’s a cowboy he’ll let you in whatever

and so we’re like okay so we pulled up and met Chuck he like pulled around the barn in a golf cart and he was like come on in and this was in October so harvest was happening and so he took us into the barn and he had all this fermentations going and all this stuff and he was like dropping pH and titratable acidity numbers and all the stuff at us and we’re like it was just flying over our heads we were like this is super cool um so we we did the tour and actually we were here for probably like two to three hours with him and we didn’t even drink any wine we just sort of toured around and then we were like we gotta go because we had to get back to Denver so we hopped in the car and that’s really what started the conversation it’s like three and a half hours four hours in the car and we’re like could we do this should we do this and we actually um had a trip planned in December of that same year so that was October and we were going to South America for six weeks and we’re like we can’t buy this place and then leave for six weeks that doesn’t work so we’re like we’re just gonna table it and if it’s still around when we get back we’ll look into it further

so we went to South America did Wine Country there looked at like should we buy land here the language barrier is real um so we came back and we’re like Palisade it’s still it’s still there let’s try so we wrote up an offer and after many months of back and forth and trying to figure out financing and all that sort of stuff we put it under contract and we closed on it so that was in January of the following year so it was over a year

LM: oh so over a year, not just a few months, a year and a few months

LB: not even the following year like the following following year yeah so it was a long process and so Chuck and Patty who owned the place the sellers that we bought it from they were super patient with us we had because we had no intention of doing this we had a house under construction in Denver that we were about to move into we had we just we were getting married like we had no we weren’t ready for it right

LM: you were on a different track

LB: yeah totally so they just we were like we can’t do this unless you can give us a little bit of time to deal with all this stuff that we’ve got going in Denver and so and they did and they were so great to work with so we um Brandon actually came out here in September of the the year before we closed and helped with the tail end of harvest and just worked with Chuck in the vineyard a little bit just to try to so we could figure out a little bit about what we were doing um and then I had to stay in Denver and finish up working and uh we closed in January and then I moved out here I was kind of back and forth quite a bit and then was here in March um and then we reopened the tasting room and everything after a remodel in April of 2018.

LM: 2018 okay

LB: yes so it’s been a little over five years and it’s been awesome

LM: and so the former owners were they retiring are they still around in the area

LB: yes so they were retiring they had Mesa Park for 10 years um they bought it with their daughter and son-in-law and um their daughter and son-in-law moved back to Denver about halfway through their ownership and so Chuck and Patty were running it and they were ready to retire it’s this place is it’s endless amounts of work um and it was sort of their second career if you will so they retired into it and then they were they were really ready to retire they’re still in uh Grand Junction they’re in the Redlands and we’re still very close to them part of our contract was that Chuck would stick around for the first year and help us oh Daryl

LM: it’s like thunder rumbling

LB: so so we’ve stayed really close with them and yeah as time went on Chuck sort of transitioned you know less and less from like helping us out and more into just coming and hanging out on the customer side of the bar and chit chatting with you know our visitors and he had he had so many friends and and um people who loved him and so whenever he was here he always found somebody to have a glass of wine with and yeah and hang out so that that was a really good transition and a really it just worked out really well for everybody I always say I think as much as we needed him that first year it was like he needed that to sort of let go a little bit too you know yeah if you ask like Chuck loves this place so it’s his baby so

LM: uh that’s such a cool experience though just to have that and not because you hadn’t had experience working at a winery or a vineyard or in a farm or anything like that before

LB: no no experience at all I hadn’t had anything um Brandon is from Montana and he his family had a farm growing up and he would spend summers there so he had worked on farms before and then he actually lived in Australia before we met and he farmed out there different kind of farming broad acre farming like huge tractors and so this fruit farming is is all by hand and you know a lot of like farmers from the Midwest would come into the tasting room and and they’re like how many acres do you have and we’re like eight and they’re like 80 and it’s like no eight because you do everything by hand you know right so just totally different yeah um so that was his experience farming but it was it was super valuable even so because like he could get on the tractor and he knew how to drive it where I was like right I have no idea what to do you know that first year was such a huge learning curve for both of us we had equipment in the winery that we didn’t even know what it did until we got to harvest you know we were like yeah we have that thing and we know we need to use it but we don’t know what it does

LM: oh wow right that’s amazing I mean what a huge project to take on and so of course like everybody probably in Palisade listening to this knows that you recently decided to shut down the winery piece of things are you ready to talk about that like yeah why you decided to do that and kind of the thought that went into that decision

LB: sure yeah we’ve been I at least I think we’ve been like fairly open about our reasoning behind it so we a year and a half ago we had a baby and anyone who’s had a baby knows that that changes your life in a significant way and so it was one of those things that the the conversation started well I mean even back further than that there were things happening that at the time that they were happening we didn’t really know what you know what they were leading us to but looking back it was like sort of these like sequence of events that led us to this decision

the first one being that we had that really hard freeze in October of 2020 and so we did not have a crop in 2021 at all so we didn’t make any wine and a lot of people brought grapes in or brought juice in from elsewhere and and made wine anyway that year but Maya our little one was born in October of 2021 and so that would have been right in the middle of harvest and wine making and so we just decided we’ll figure it out afterwards

so we had the baby didn’t make any wine that year and then we got to this past year harvest so like September October of 22 and we were really low on wine and we’re like okay we are gonna have to make a significant investment and bring some wine in from elsewhere make as much wine as we possibly can or do we shift our focus to one of the I would say the winery has like three businesses there’s the retail side which is you’re selling the wine there’s a manufacturing side you’re making the wine and then there’s the farming right so do we shift our focus to like one or two of those three things instead of trying to do them all raise this little one I do real estate we just had a lot of balls in the air right

and Brandon is our farmer and was our wine maker too and so his season just it never ended because he was like rushing to get the wine done so he could get back into the field and then rushing to get harvested so we could get to the wine making and it just never stopped for him and so that was another thing that led us to this decision it was like you have to pick right and then the other thing is is that we’re sitting here you can see that’s our tasting room right there it’s right across it’s basically in our backyard and so as much as it was tons of fun most of the time to have friends and family and things like that here there were days where we were like we just wish we could have our house or our backyard to ourselves you know

and so um it was just sort of like like all big decisions it wasn’t one thing in particular it was just like a lot of things you know got to a point where we’re like we need to make this decision and we went as far as to say like should we buy a piece of land and build another building and grow our production and then we can afford to hire a full-time wine maker and do and then we’re like do we want to do that we’re trying to get stuff off of our plate instead of add more stuff to our plate and so it was just like I mean it was months and months of conversation and back and forth and it it came as a shock to people when we announced this spring but we had sort of decided at harvest last year right because we didn’t make any wine again so we were like if we sell our grapes that’s it like we’re done and so while it was a shock for a lot of people this spring it was like sort of we had time to process it all so so that’s just sort of like a long answer to your short question

LM: no it’s but it’s really interesting and just I think a lot of people you know are like why you know wouldn’t you think of this what do you think of that but when you think about all those pieces and then the fact that you don’t ever have down time I mean like people would be here in your yard

LB: right now

LM: even when you’re not working right when you’re not working quote unquote you would never have any down time so I can see how it would be a challenge

LB: yeah the summer season is it wears on you when it’s it’s because it’s seven days a week right and it was just like if if we even had that’s why we were like well maybe we could move the tasting room you know and then it wouldn’t be um but it’s just one of those things that we were like we’re really good at adding stuff we are that’s what we do and so we’re like let’s stop that for a second and think about this logically and honestly Brandon needed needed this too like he couldn’t keep going how he was it was just he was gonna totally burn out

LM: oh yeah

LB: so yeah it was but it was a tough decision because it was there were so many parts of it that were so much fun and like creating this product and we could share it with friends and family and we had we had like some of our customers have become really good friends and the amount of support that people showed us it was it made it tough to make the decision like those were the reasons it was hard you know

LM: yeah I’m sure I saw on when you did announce it on social media there was a huge outpouring of support and

LB: yeah

LM: I mean sadness but also understanding and I’m sure people stopping by to say goodbye I mean you had months of that people coming in

LB: yeah

LM: giving you their stories and I’m sure that was really hard but

LB: yeah it was it was a lot but it was it’s funny because I was when we made the decision decision I was like almost worried that we were letting people down or something like that and the amount of support like you just said that we got instead of like oh that sucks they’re up you know yeah it was I was like oh and people were like I understand

LM: right

LB: I’m like huh you know I was like a huge weight off my shoulders yeah

LM: yeah well what are some of the stories that are going to stick with you that people told you or anything stick in your mind

LB: I think it’s more the people right that we met along the way um and then we I mean we have some incredible views of the Grand Mesa out there and we had some wine club pickup parties that were just super special that like we had a couple weddings where we had just amazing sunsets for these these couples just and then like the people that we met along the way a lot of which hopefully will will be friends in the future the support that we were shown from people near and far was unbelievable

so before we started recording we were talking about our covid happy hours and this this woman named Deb Deb the pirate was her Instagram handle and she and her husband Norm lived in Puerto Rico and they would tune in we never had met them and they would tune in every Friday to these covid happy hours that we did and then she came here and so and she’s like I’m Deb the pirate and we’re like oh my God so just like stuff like that is so crazy right um so that was really cool yeah we just we the outpouring of of like support that we received uh was was amazing yeah so that’s yeah that’s like the part that makes me that’s like the the you know you say it’s bittersweet and that’s like the sweet part that you’re like it’s it’s yeah yeah I guess the bitter part right but yeah

LM: both

LB: yeah yeah

LM: and you were able to go out with a bang at sip in the spring and just sell out the rest of the wine and how did it feel when you were done with that event

LB: that was crazy because I really as as odd as it sounds throughout the whole process like when we announced and I I had like crazy amounts of emails and I was trying to respond to everyone and then we went to sip into spring and we brought all the wine that we had left I’m like we’re just gonna bring it all and if we sell it great and if we don’t then we’ll figure out what to do with the rest of it and we got it was in the second session and we got to the last bottle and I like it hit me right I’m like this is it oh my gosh you know and it was like excitement but it was also like I was just like a little bit sad I’m like it’s over you know um

and our good friends who we met um through some other friends at the winery uh Kelly and JT came up and they bought the last bottle of wine and we have like documentation of that so that was cool but it was like it was it was just again it’s just like so bittersweet right like so much excitement but also you’re like that is a chapter in our lives that was like very significant one and one that we will never forget for so many reasons like highs and lows and goods and bads and it’s over you know and there’s clean up stuff to do you know like bookkeeping and record keeping and all that sort of stuff but like that’s it we sold our last bottle of wine so so yeah that was kind of crazy I was like I didn’t I didn’t expect to like have the feeling that I did you know but it was a it was the perfect way to like end it because it was a beautiful day that festival is so amazing and so it was just like a good we got to see so many friends and wine club members and things like that at the festival so it was a good way to call it

LM: but so obviously you both are amazing winemakers because your wine

LB: not me

LM: oh okay Brandon is an amazing winemaker um you know y’all won in the most recent Governor’s Cup 2022 a double gold which is huge I mean one of only seven wines to win that and I think you had seven wines that won different honors that’s huge

LB: yeah yeah we medalled in everything we submitted so that was really exciting

LM: right so clearly are awesome at it do you think you would ever get back into it or is it or do you need time to even entertain that idea

LB: so it’s a question that we’ve we’ve been asked a lot

LM: I’m sure

LB: and Brandon so Brandon is our winemaker I don’t take credit for any of our wine I you know I like dump the grapes in the crusher but when it comes to actually making it taste good and and the like late nights doing pump overs and punch downs and all that I don’t that’s not me so it’s all Brandon and um he as of right now he says no I don’t know if that will change in the future but yeah as of right now he he he’s very he’s shifted his focus to like solely farming he’s very focused on that at this point so maybe once he gets sort of all of that under control in a few years or something maybe he does like a couple batches as hobbies as a hobby wine maker I don’t know

LM: yeah

LB: I would love for him to experiment with sparkling wine just because it would be something fun and different um but he says no right now

LM: yeah that makes sense and that’s a good point to transition and just you know no more looking back looking forward so looking forward what are you focusing on

LB: so we that was so that’s when we made the decision it was to shift our focus to farming solely and then and then like all things you can farm as much fruit as you want but you have to sell it too right so so we shifted gears and um Mesa Park Vineyards is slowly transitioning to Mesa Park Fruit Company and we still have our vineyards so we’ll still grow wine grapes here and then sell them to the other wineries um Maison and Corey Norsworthy the winemaker there they’ve been buying our grapes for a couple years Qutori down in Paonia has bought some of our grapes in the past so we will keep people informed on where they go because people have asked that too like hey where are your grapes gonna go

LM: right still keeping a little piece of connection

LB: yeah so and we’re hoping that we can get some sort of like vineyard designation on the bottle or something like that so we’ll see we’ll see how that goes and then in addition to our vineyard our neighbor above us to the south of us her name is Laurie and she purchased I should know this I think it’s 19 acres total in 2020. and it was a dilapidated vineyard and we at leased it from her with the intent to just sort of rehab it and then we were going to keep the grapes and she had Syrah and Cab Franc and Merlot up there I think or Cab Sauv

anyway that freeze happened in October and her vines were in such bad shape that they did not rebound like most of the vines in the valley and so when that happened we sat down with her had a big conversation and she was like I don’t want to grow grapes I want to grow peaches and cherries and we had a lease on the place so Brandon’s like okay I’m gonna learn how to grow peaches and cherries so like another thing that happened at the time we didn’t think anything of it but it like led us to this decision right so um she put in four acres of cherries and then we just planted six acres of peaches on her property she’s doing her cherries on a trellis system so it looks it almost looks like a hops field with like the big posts and then there’s a wire running across the post and these cherries when you buy them they’re like made for this trellis system so they’re these long spurs and you basically plant them and then you bend the trunk along the wire and then the shoots come up vertical so you’re basically when it’s mature it’ll look like a wall of cherries and so you can plant more trees per acre and the labor per acre is supposed to be lower because you’re not on ladders in each tree picking you can literally just like stand on a flatbed trailer and drive along and pick off the the wall of cherries so we’ll see um this is she’s got four acres of it and it’s one of the larger systems in this valley as far as the trellising cherries goes and so we’ll see how it goes

LM: yeah first year

LB: and then we planted an acre of peaches behind the barn behind our tasting room that was Cab Sauv that also didn’t really come back all that well after that freeze and then a few months ago my dad and stepmom were in town and I thought they were playing lookie-loo and they ended up buying an orchard right next to Palisade Pies

LM: oh wow

LB: and so we have peaches plums and pluots in that orchard and so Brandon’s farming that too yeah so um so there you go so he’s busy

LM: a lot of fruit

LB: yeah a lot of fruit so we had I did the social media post a couple weeks ago we had this semi-truck pull-up with 4,000 trees in it and I’m like here we go oh you know

LM: yeah how does that go what was it like to plant that many trees how long did it take

LB: so it they go they plant them really quickly actually so Kenny Sal he’s a big um peach farmer and he’s across the road from us so him and his guys helped us plant we don’t have the appropriate equipment to plant peach trees like that but it was amazing there were I don’t know 10 or 12 guys out there and they just drive the tractor along and like plop a tree in and then a guy throws water in and then a guy throws dirt on top and then a guy comes and stomps around the tree and then our guys were following with the irrigation systems they were like pulling the hoses and putting the sprinkler heads in and so it’s really like it’s tons of manual labor but it goes pretty quickly like I think they planted the six or seven acres of peaches in a day

LM: wow

LB: yeah

LM: that’s amazing

LB: and then they did the other two acres of cherries that was another day yeah they’re long days

LM: yeah but still that’s wow one day that’s amazing

LB: yeah so um so yeah so now the trees won’t produce for a few years so you’re just growing them and then I think that the cherry trees that we planted last year will flower they’ll they’ll have fruit next year but we’ll pull it all off because we want the energy to grow go towards getting the tree strong versus growing cherries when they’re so young so and even like all the peach trees and you just pull off all the blossoms and let the energy go back to the tree it’s just to establish a good foundation for the tree so that it can withstand these crazy weather events that we have here in Colorado

LM: sometimes yeah so you’re still a couple years out from producing fruit that you’re selling

LB: well my parents orchard is fifth year so we’ll have fruit

LM: okay that’s good yeah

LB: yeah exactly

LM: so so are you planning to sell it at farmers markets or wholesale or

LB: so we are in the process of figuring all of that out right now we will probably we will have peaches and then the plums and pluots that freeze got them pretty good so we won’t have a ton of those but I you know we’re talking to some people around town about just doing like pop-ups and so we’ll obviously post about those and then we are going to Laurie our neighbor so she’s a she’s a partner in Mesa Park Fruit Company and she sort of splits time between her house here and then she’s in Louisville or Superior on the Front Range and so she’s working with um Sweet Cow and Lucky Pie and in Louisville downtown Louisville and we’ll have a tent there with peaches on Friday evenings they have their big like market down there and so we’ll be in their parking lot with Palisade peaches once it’s peach season so

LM: awesome

LB: yeah so that’s what we know so far we uh we’re still working through the detail it feels like we’re in our first year of of the winery ownership again where we’re like we don’t know we you know we’re just sort of figuring it out as we go but without Chuck this time so but we’ll figure it out

LM: yeah

LB: we will be direct to consumer with some of our fruit this summer we just need to figure out where and how that looks

LM: sure yeah so like a pop-up at a winery or something like that

LB: yeah exactly yeah Jeff and Jody don’t know this yet but I’m gonna ask them if we can pop up at the Spoke and Vine

LM: that would be awesome

LB: or over at Restoration

LM: Monday

LB: yeah yeah exactly it would be a great time today so um so yeah you’ll see us around town um and we’ll get once we have details we’ll we’ll get them out there yeah it’ll be fun to to not have to do it seven days a week right and we can just pop up and see some people and it’s cool it’s one of it’s like sharing our wine was where you’re like we worked so hard at this and here it is and we hope you like it it’s like it’s sort of the same thing with the fruit right um so it’s cool

LM: absolutely

LB: it’s fun

LM: you spent a whole season growing this yeah well I can’t wait um

LB: thanks yeah

LM: so on the real estate side of things I think most visibly you are are in the process of selling Debeque Canyon Winery and that is seems like such a great fusion of your skills in both wine you know winery operation and real estate and things like that so that’s a cool opportunity

LB: yeah it’s been it’s been good the real estate so when we when we came from Denver I had been in real estate for I don’t know 12 or 15 years something like that and I was like I’m gonna table real estate I’m just gonna focus on the winery and I did for a couple years but real estate’s just sort of in my blood I love it it’s it’s fun and I’ve been doing it for so long I just I really enjoy it and so I ended up transferring my license over to Fruit and Wine Real Estate in in Palisade and Tammy Craig is the managing broker over there and she was super welcoming and like come on board because I was a little nervous you know I’m like from Denver and and I don’t know it’s it’s just it’s smaller over here and yeah so but she was super welcoming and she’s been she’s been awesome so yeah so it’s been really fun because I had done real estate in Denver for so long and then I came here and it was like learning the the business all over again water rights and just crop

LM: oh my gosh mill tailings reports

LB: mill tailings reports yeah all this stuff right that Denver doesn’t have

LM: uranium

LB: there was a house in downtown Palisade that I sold and during the inspection report the inspector found a 500 gallon oil tank in the front yard buried and like that wouldn’t that doesn’t happen I never had anything like that happen in Denver and so it was just there it’s just this whole different ball game here but it’s been really fun and I think I add a lot of value when it’s farmland or winery type of stuff because I I own operate you know I I just can speak to it because I’ve lived it and so um so selling to back Bennett and Davey who owned Debeque Canyon everybody knows Bennett and Davey if you’ve been around Palisade at all and so it’s it’s definitely kind of sad to see them go but I think it’s time you know

LM: also bittersweet

LB: I think they’re ready yeah yeah and so um when they called me I was like yes you know of course I’d be honored and we have it under contract and it closes at the end of July and I don’t know exactly what’s going to go in there yet but it’s gonna be cool

LM: yes something cool

LB: yeah and it is it’s a great I mean that space is just the house is so cute and then you’ve got the warehouse for production or whatever you want to use it for I’ve heard brewery and then wine bar in the house tossed around which would be super cool anything that brings more food into Palisade would be great

LM: I know that’s what we’re looking forward to

LB: yeah exactly so so that part of it’s been really fun and the real estate yeah it’s just there’s so many different facets to it out here and there I was actually on the phone with an appraiser the other day on another property and we were we were just sort of talking about like pricing and then appraising property in Palisade because it in a subdivision it’s easy like well that house sold for that and that one sold for that so this is worth this and in Palisade you’re like okay well that’s peaches and this is grapes and that one has water and this one has a micro jet sprinkler and this one has a fan and this one has a house and you know this one has an outbuilding that could be migrant house I mean it’s just like it’s all crazy

LM: right what’s comparable it’s unique

LB: yeah yeah so it’s um it’s fun it’s interesting it like has expanded my skill set a lot which I like I said at the beginning we’re good at like piling stuff on but I like to learn and like do new things it keeps life interesting you know and so selling real estate out here has been something that I’ve really enjoyed more so than I thought and I was like like I said I was trying to stay away but here I am so yeah

LM: since you started and kind of looking forward the next few years like how have things changed and how do you see them changing in the future like just in terms of real estate in Palisade

LB: wow well I mean even going back to when we purchased to now it’s gone crazy right Palisade is on the map now there’s no like oh what’s this little hidden gem anymore it is it is out there and people are aware of it which brings good and bad things the town needs the the tourism in order for the businesses to thrive and um and for the town to thrive in general you know and so but along with that comes you know some expensive real estate prices especially when you’re it’s all a matter of perspective when you’re coming to look at Palisade real estate you get people from the west coast and they come in here and they’re like this is cheap or people from the mountain towns you know but people who have been here for a long time they’re like hey these are these prices are out of control you know we’re gonna lose what made Palisade the reason people love it

and so that is a really it’s a balance and it’s a fine line that we’re walking and so the you know I have I can’t I can’t even tell you how many people have called me since I started doing real estate here and they’re like I want to buy a house in downtown Palisade and I want to do a short-term rental and you can’t right there’s a there’s a moratorium or not a moratorium but there’s a wait list for it

LM: there’s a limit a cap

LB: and when I first got there’s a cap and so when I first got here the wait list was like 12 names or something like that I think and it’s over 60 now and so obviously that has become a very popular thing to do and I used to I used to think like oh the town needs to increase the number that they’ll allow and now I am so glad that whoever put that into place did

LM: me too

LB: right and because otherwise if you think about it downtown like the housing stock would be a motel all summer long right and you need motels you need places for people to stay but you also need full-time residents that support the restaurants in the winter and

LM: yeah it would empty out in the winter in that case

LB: it would and so and Palisade gets very quiet in the winter as it is so I’m just I’m so glad that that’s in place and I think a lot of people from the outside myself included when I got here don’t understand it and like why would you do that you know you’re you’re losing revenue and this and that but you’re also like there has to be some sort of way to keep the town a community

LM: right

LB: right and that helps a lot yeah so as far as where I see real estate going I I mean I just it’s going to continue to get more expensive here it just is there’s so much demand and there’s so little inventory it’s supply and demand

LM: absolutely

LB: you know that’s all that it is so um but I do think it’s great up on East Orchard Mesa the agricultural zoning is in place it’s subdividing you know you can take 20 acres and go down to two 10 acre parcels or or whatever um and that’s no issue but I highly doubt you’re going to see a subdivision up here like of homes you know on quarter acre lots it’s just not going to happen and I think that’s great

LM: right

LB: you know there’s only so much of this land that you can grow peaches and cherries and grapes on and it needs to be available for people to do that so yeah I mean I used to say it with the winery all the time because the winery life seems so glamorous and wineries just seem like these like it’s like a dream to own one and and whether that’s true or not at the root of all of it you’re farming grapes right and if you can’t farm grapes you can’t make wine and so I just think it’s important and I think I think there’s a lot of people around here and you know the the Land Conservancy and all that sort of stuff is just so important to keep the root of what makes Palisade so special here

LM: right

LB: so so yeah well I think well I think we’re going to continue to see the influx of people from out of state and from the mountain towns like our their mud season it’s it’s like you couldn’t pick a better time in Palisade right in the spring in the fall yeah people come here and they’re like I want to move here and then it and then it’s August 10th and it’s 105 and it’s a little hot you know um we’re all like longing for late September when it cools down to like 95 and we’re like oh this is so nice but um it’s hard to beat it’s hard to beat it out here you know yeah and so um so yeah I do think that we’ll just continue to see that influx of people but hopefully it drives more businesses to the town and the town can continue to grow and flourish in a responsible way you know it’s it’s really a tough balance because we get such a huge influx of people during tourist season and then in the winter they all go away and these businesses have to pay rent year round

LM: right

LB: you know so it’s um but it’s like all the farms and everything else you you make all your money during tourist season and then you have to sort of like ration it so you can get through the winter so so yeah it’s just an interesting um I’ve never lived in a tourist town until now and I would I would say Palisade is a tourist town you know whether some of the people that have been here for a while want to hear that or not it is so so anyway

LM: yeah no that’s interesting yeah yeah I definitely think that the the Planning Commission and just kind of zoning in general they’ve done a lot of really uh it’s a tough balance to strike but they’ve made a lot of really good forward-looking decisions that not everybody is happy about I don’t think any I mean sometimes nobody’s happy about that but it’s at least thoughtfully done you know

LB: I think so and I think them trying to when they when they put that moratorium in place for new subdivisions to decide you know basically redo the zoning for the town I think the reason that went into place that it was a little like oh hindsight’s 2020 we should have done this a while ago but here we are but hopefully it it like you said it is like a thoughtful process and they’re looking at what Palisade is right now and where it’s going and and I think it probably was an appropriate time to do it right so yeah yeah

LM: makes sense well so just with you and Brandon what’s your favorite part about the Palisade community

LB: the community yeah yeah um you’ve probably heard that a lot right but it’s special it really is

LM: it is special

LB: one of the things that we were I don’t want to say we were surprised but we were it was just sort of like a welcome thing that happened when we got here the wine community just like they were like hey we’re here to help you you know whatever you need we’re here for you and we had so many wineries that were just so supportive and again just like when I was talking about joining Fruit and Wine Real Estate I thought the wine community might be like oh there’s these two young kids from Denver they don’t know what they’re doing and and it was quite the opposite and so by by joining Palisade kind of through the wine community we met a lot of people really quickly and it’s and and it’s just grown and the community here I mean it’s the reason you’re here right

LM: yeah

LB: it’s it’s just um it’s special and there’s like a camaraderie of with the local residents that is it’s just something cool and and I think when you’re farming I read this quote a while ago and it was something to the effect of like like a small town a small farming town like rides these these waves together right the highs and the lows because it’s very rare that like we’ll freeze and our neighbor doesn’t right so like we we’re all in this together to some extent it was actually it was really crazy earlier this year it was April end of April 25th 26 27th something like that when we had those freezes and and we have a wind machine over at my um dad’s property and so Brandon was up like running that and then the sprinklers were going in the cherry orchard and and I promise you C Road right there was busier at 3am and then it is during the day and it was even though no one was happy about being up doing what they were doing it was sort of like Brandon was like it was like this cool thing like we are all in this together we’re all out here like trying to do everything that we can to save our crop this year and that’s like cool I don’t know so I’m like

LM: no it is really special it’s like not competitive and yeah it’s really unique

LB: yeah so that’s that’s what I think our favorite thing about Palisade for sure is the community and we found a great group of friends like that was another thing that I was like oh we’re moving to this town and we’re not going to meet anyone our own age and it’s been totally the opposite so um

LM: yeah people are so friendly and that was something that right like you heard I mean we didn’t even I thought oh it’s a small town like how many people are there even gonna be and then how many of those people can be your friends and it’s like I have more friends here than I’ve ever had in my life

LB: I know it’s crazy and everyone’s so welcoming right

LM: yeah never would have thought that would happen

LB: yeah we just found I thought it would be hard to meet people and we found it to be the complete opposite yeah you know

LM: everyone’s socially starved yeah they just want to hang out

LB: yeah totally so and like yeah they’re Spoke and Vine on Monday night you go on the bike rides right

LM: yeah

LB: we used to before we had the baby but it’s just fun to go down there and I’ve I’ve taken Maya down there like by myself and I have no idea if anyone’s and you always run into somebody and you can sit and chat and so it’s awesome

LM: cool well as soon as she’s big enough to be in a carrier or something you should join again

LB: we have one yeah we should put her out we should just go down and do it yeah

LM: yeah you should

LB: yeah she’s not a fan of the helmet oh gotta wear it yeah

LM: she’ll get used to it awesome well um is there anything else that you wanted to just share with people that I didn’t touch on or maybe like any links to your social or anything like that

LB: um yeah so well I’ll just talk right now you’re probably gonna have to like edit this back into the farming part but I just want to mention that the h2a visa program that we use for our migrant workers that come up from Mexico so we started doing that last year and we go through a process with the Department of Labor Kim Noland over at Noland Orchards actually is our h2a agent and she does a lot of the farms here in the valley um but we we decided that after covid it was like so hard to find labor in the vineyards and people would show up and work for two hours and then say oh this is too hard or it’s too hot or one guy was like I forgot my inhaler at home I’ll be right back and never came back and so we were just like all right we gotta we gotta figure something else out right and so a lot of the larger farmers use these h2a guys that come up um and so we’re like we’re gonna go through the process and so we did that last year and we partnered with Richard and Carol at Z’s Orchard and so we bought a manufactured home and put it on their land and we share our workers with them and these guys we have most of them three of them we had three last year and we have five this year and three of the five our three last year are back this year with two additional guys and these guys I I didn’t know what to expect but these guys come up and they well there is a language barrier for sure but they just want to work they want to work so hard and they will work as many hours as you will let them

and it’s really cool because at the end of the year last year we learned that one of the guys while he was here his wife had a baby and he was able to send money back to her to get her into a hospital that she wanted to have the baby at versus where she had to go I know it’s it’s life-changing for these guys um and then and then he told us when he was leaving that the rest of the money that he made he used to buy a piece of land for his family and he wants to come back this year so he can save up that money and build a house for his family and so it was it was crazy because he had the baby and she was four months old before he even got to meet her because he was here

but these guys when you think about the sacrifice that they make so that they can take care of their family I mean they’re here from March until October so yeah it’s just it’s super cool right and so it’s been a really good experience and it’s great to have for Brandon it’s incredible to have these guys they’re young and they’re full of energy and they are just like ready to get to work so so that’s been a a really cool experience and our hope is that they continue to come back and then they sort of know the program and hopefully the language barrier becomes less and less

we have made a pact that this winter we’re gonna learn some Spanish because we like they know enough and then Google translate

LM: right oh my gosh it’s so useful

LB: you literally like lose stuff in translation but you can get by you know

LM: right you get the basics

LB: exactly um and then we have another a lady that helps us in the vineyard and she is bilingual she um she’s from Mexico and just got her citizenship a few years ago but she’s been working at our vineyard since even the owners before Chuck and Patty she worked for so like 15 years probably 18 years I don’t know but anyway she she translates a lot for us but she helps us with everything she’s great her name is Maria and I don’t know that Brandon would have survived the last five years without Maria so yeah so just a plug for La Plaza because

LM: it’s amazing

LB: yeah yeah we this valley wouldn’t exist without these guys that come up and work so it’s awesome

LM: absolutely and it’s super cool to be able to provide that opportunity for people too to be able to do something that changes their lives

LB: yeah it’s it’s amazing like when you hear what what they’re doing with the money you’re like wow you know so

LM: that’s really cool

LB: so yeah and then back to your questions social media tag so um Instagram is at Mesa park fruit and then on Facebook we’re Mesa park fruit company and we’ll keep those pages up to date like I said with where you can find us this summer once we have fruit to sell and where our grapes are going and just sort of like what’s happening on the farm yeah that’s that’s the gist of it I think yeah

LM: thank you so much for your time

LB: yeah thank you for having me and I appreciate it yeah it’s it’s good to get the story out and hopefully this will answer a lot of people’s questions about like what’s happening next you know I like put that new logo up on social media and everyone’s like cool where can we find your fruit I’m like I don’t know yet we’re gonna figure it out

LM: this is where you can find out

LB: right exactly exactly awesome

LM: well thank you so much

LB: yeah thank you again for having me

LM: If you’re one of those lucky people with a bottle or two of Mesa Park Vineyards wine in storage, savor it! But you know, if Laura and Brandon were that great at growing grapes and making wine – the rest of their fruit is going to be amazing.

If you’d like to be on the podcast or you have an idea for an upcoming episode, I’d love to hear from you. You can reach me at lisa(at)postcardsfrompalisade.com.

The Postcards from Palisade podcast is available on all major podcast distribution platforms. Find it and subscribe so you never miss an episode. Episodes and links to more information are also posted on the website postcardsfrompalisade.com.

Thanks for listening. With love, from Palisade.

E13: Poetry and Art on the Western Slope with Wendy Videlock, Western Colorado’s Newest Poet Laureate

What’s it like to be a poet and visual artist in Western Colorado? Wendy Videlock takes us through the rhythms of her life and work in the Grand Valley. Wendy was just named the Western Slope Poet Laureate by the Telluride Institute’s Talking Gourds program. She’s also a widely published and awarded poet, visual artist, teacher, a longtime Grand Valley resident, and the impish poem supplier for Palisade’s street poetry boxes.

Wendy and I chatted about why she doesn’t like to tell people she’s a poet when she first meets them, her goals for her time as the Western Slope’s top poet, why ranchers and barbers have a lot in common with poets, what in the world ekphrasis is, and why poets don’t just “say what they mean” but why you still shouldn’t be intimidated by poetry. We also chat about how East Coast and Western poets are different in ways you might not expect, the place that drew her back to Palisade, and what her biggest goal is as a poet – and why it’s so related to where we live.

Wendy also brought along a stack of her favorite poems and treated us to a few. Live poems today!

To contact Wendy to arrange a reading, you can email her at coloradawendy@gmail.com. To find some of Wendy’s poems, check out the Poetry Foundation: poetryfoundation.org/poets/wendy-videlock and Wendy’s website: wendy-videlock.constantcontactsites.com

Music by Romarecord1973 from Pixabay.

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Transcript:

Welcome to Postcards from Palisade, the podcast that brings you a snapshot of the people and places that make this slice of western Colorado wonderful. I’m Lisa McNamara.

I’m talking today with Wendy Videlock. Wendy is a widely published and awarded poet, visual artist, teacher, a longtime Grand Valley resident, and the impish poem supplier for Palisade’s street poetry boxes.

Wendy was also recently named Western Slope Poet Laureate by the Telluride Institute’s Talking Gourds program. This program honors an outstanding poet or performer who has helped promote the practice of poetry on the Western Slope of Colorado. Its purpose is to support the Laureate in continuing the work of poetry in and of the Western Slope, teaching, reading, writing, and building literary community across the region. She’ll serve in this role for the next two years.

Wendy and I chatted about why she doesn’t like to tell people she’s a poet when she first meets them, her goals for her time as the Western Slope’s top poet, why ranchers and barbers have a lot in common with poets, what in the world ekphrasis is, why poets don’t just “say what they mean” but why you still shouldn’t be intimidated by poetry, how east coast and western poets are different, the place that drew her back to Palisade, and what her biggest goal is as a poet.

And, get this, we have poems for you today too! Wendy brought along a stack of her favorite poems and treated us to a few. I’m not sure why I was surprised, but Wendy treating us to a private poetry reading was a bonus that I was not expecting.

As we chatted, the new sound-absorbing panels that I had just installed on the walls of my little office started to fall down at random intervals. It felt kind of poetic.

All that and more, on today’s Postcard From Palisade.

WV: I’m Wendy Videlock. sometimes when we say hi I’m a poet it kind of turns the conversation downwards spiraling so I tend not to say that right away when I meet somebody I tend to say I’m an artist which I am I’m also a visual artist and people don’t have the same response in the general public when you say that you’re an artist so I show work at the galleries here in town here at the blue Pig and working artist Gallery in downtown Junction, Willow Creek herbs and teas Lithic bookstore and then if if I’m feeling fairly good about the conversation I might mention that I’m a writer

LM: Oh, not even a poet yet

WV: again you’re sort of moving into that area because the poet has a reputation of you know being a naval gazing sort of boring individual and it’s kind of my job to change that reputation a lot of people put their poetry anti-poetry deflector shields up back in high school too much Robert Frost at the age of 14. Robert Frost is great when you’re 45 not great when you’re 14. so I’ve always felt it was sort of part of my responsibility to turn people on to the joy of poetry and you know we’ve got a lot of people who say they don’t like poetry but they turn to poetry when faced with grief great loss also great celebration graduations departings. you know when things really matter we turn to poetry when they don’t matter we hate it

LM: I was thinking the way that a lot of people have probably interacted with you around Palisade is the poetry box which you brought in

WV: because it fell I was walking down the sidewalk and I was gonna fill it up and I saw it was somebody had set it on the bench because they knew that I’d be back to fill her up and it does empty out like nobody’s business I fill it I mean it’s like you know probably 75 to 100 poems each time and a week later it’s empty

LM: wow

WV: and I actually have another one over by the little library

LM: yeah so when did you start that

WV: uh it’s been a couple years um and it empties even when we’re not in our tourist season which is what is really cool uh is that locals are walking by and saying I think I’ll take a poem it’s good medicine

LM: yeah I’ve taken one

WV: what’d you get

LM: um I think I you know what I don’t remember because it was a while ago and I was trying to find it before I came over here and we moved and I’m not sure where I put it so I got it okay put in somewhere but yeah very anticlimactic response but I love the idea and so I think a lot of people you know obviously like you said you fill it up it empties regularly so I think a lot of people have seen you that way but it looks like you don’t just put your poems in there you you also put in other people’s poems

WV: oh no I I don’t I put a few of mine in I um I do and I put a few other regional poets in but what mostly what I do is I put in the kind of poem that if somebody because there’s this little note on the poetry box that says for best results close your eyes while choosing because people think you know you open up a book of poems and you start from page one and you go and that’s just really not how poetry works it’s very much more intuitional and so you open up a book and there might be a poem in the middle of a collection and if you start to read and you don’t like it guess what turn the page and then then you get to try another one so it’s sort of like a box of chocolates you get to you know there’s just something for everybody’s taste

so the kind of poems that I like to put in the poetry box and I’d like to do this in Junction in Fruita too but it turns out it’s very expensive printing poems on paper all the time um but uh I select the kind of poems that will surprise people it won’t it won’t be what they expect to find and it might have a you know some kind of a meaning you’re just kind of like screeing which is you know you take something at random a tarot card or a I ching or something like that and it has meaning simply because you chose it at random

LM: absolutely yeah the one on top I really like that poem

WV: Oh you know that the Mary Oliver

LM: it’s a great one yeah that’s interesting yeah so I was curious if there was any particular type of poem so if it was your type of or your poem or anybody else’s poem if there’s a particular type

WV: sometimes I want to go for something funny because people don’t necessarily you know poetry can be very baudy and raunchy I try not to put two raunchy but a little baudy because I don’t want anybody to get you know upset of course it doesn’t have my name on the box so um but something that’s gonna you know like this Mary Oliver you know you sort of go through this little litany of who made this who who made this I don’t know I don’t know and then she says tell me what is it you plan to do with your one wild and precious life I mean who’s not going to get goosebumps from that that’s going to have meaning if you uh if you select it and it’s a contemporary she died maybe five or ten years ago but it’s a contemporary piece and then I also put poems that are you know from the classic periods and older periods and then anything that’s going to get your attention

LM: I love it I love it because it’s just this it’s like no pressure to somebody walking by yeah you’re not saying you know if you if if you said come up to me and let me give you a poem it’ll be totally different then you approach this box and you take a poem yeah it’s a little it’s really cool very cool do you ever hear from people who take poems out of the box

WV: yes yeah yeah I do all the time people assume that it’s me because I’m there aren’t a lot of poets in Palisade there are unexplored poets um when we moved here 30 years ago so but then we moved to Junction and Fruitvale and moved all over the valley and came back to Palisade about eight or nine years ago and when we first moved in the barber shop which was right along here next to the blue Pig was closing down he’d been here for a while and I sat on the bench and spoke with him and he was a poet he was a barber he grew peaches but what he said was beautiful so I had to write a sonnet about him the lost poet at the barber shop and he was closing down his barber shop that day so he was feeling philosophical anyway but I find that ranchers and growers their relationship with the land gives them a lot in common with the poet they use idioms they use particular um frames of speech that have to do with the land they tell the story of the land that’s really what the poet does

LM: so you’ve obviously done a lot. Widely published and awarded and but the big thing that just happened was being named The Poet Laureate for the Western Slope which is huge yeah what does that mean to you to have the honor

WV: it’s pretty awesome I mean it’s interesting they do the state Laureate every four years and twice I was the finalist for that and and it was um it was daunting you know because they tell you you’ve been shortlisted so you’ve got weeks where you’re waiting and uh it’s very difficult and I would have really liked to have represented the Western Slope for the whole state but when this thing came along I said you know what even better because I get to work where I live and I get to you know try to make a difference here and also I know so many poets and writers over on the East slope that a lot of the programs that I want to implement here hopefully I can you know kind of deputize some of my friends and uh colleagues over on the east slope and get them to put some of these programs in place too

LM: nice yeah so is it something that you apply to are you nominated for or how does that work

WV: it was a nomination this year and then it was voted uh so it’s done by the Telluride Institute the talking gourds program which has been around for decades and Art Goodtimes  who was the county commissioner of San Miguel County for many many years the grand poobah of the Mushroom Festival he’s kind of well really well known about over in these parts I think he was the first one I think 12 years ago um and it was a nomination process and then up up until that point and then for this one they decided to open it up and let poets vote which was an honor you know that my colleagues voted me in yeah

LM: absolutely that’s cool so sure like a network of poets everywhere just kind of whispering to each other and everybody being like Wendy! Wendy!

WV: yeah or not Wendy anybody but her

WV: well that’s such an awesome honor is it something you’ve always aspired to or

WV: not at all but I’ll tell you as I’ve grown older I’ve begun to realize more and more the importance of my role as the poet within the community because I’ve done so many funerals and memorials people really do turn to the poets I I even had one poet put it in his will that he wanted me at his funeral and he had money set aside to have me travel there that’s how important it is to people to have you know meaningful words spoken I mean because we turn to the poets you know during these times I mean during 9/11 there were there was such a call for poetry and a very famous poem by WH Auden was making the rounds in a way that I’d never seen a poem do and it was written many many years ago but it felt like it really was relevant to that moment and and it really happens with collective crisis and also personal crisis

but also during times of great celebration you know inaugurations and presidential you know and graduations and weddings and you know things like that we turn to poetry then too

LM: right right just think about how much Amanda Gorman’s poem just I mean ever I feel like millions of people read that poem yeah went around and around for weeks

WV: and it’s just been blacklisted in Florida it’s just like really it’s sad

LM: but no just to your point about

WV: about how there’s a hunger and a thirst and so I mean for many years I thought why am I doing this so you know and publishing books and you know publishing journals and you know I got I got published in O magazine that was sort of a big deal and The New York Times and you know

LM: there goes one

WV: that was cool that’s what they did

LM: this is my professional studio

WV: and all of these accomplishments really weren’t all that satisfying

LM: interesting

WV: um they don’t change your life you know none of that comes from you know the real joy is writing the poem that’s the real joy the real joy is painting a painting not selling it is great don’t get me wrong and it’s lovely when people buy my books and actually read the work but it’s the creative process that that is on my mind all the time and it’s the thing that when I teach I’m always saying you know this this is something that saves people’s lives this little thing that we can do which is just called creating artists and poets have known this for thousands of years and uh so we’re always out there going okay here’s how you do it and it’s not that there’s a rule in fact there’s no rules what you do is you kind of just get out of the way and then the creative thing starts to happen it’s like a conversation you just kind of allow it to to happen

LM: right absolutely um when you write do you have a process where you’re you are sitting down for a certain amount of time a day and you force yourself to write or do you just do it when it comes to you or both

WV: yeah it’s interesting so if I’m not writing poetry then yeah I have to sit down and you know just you know shoulder to the grindstone and and get going um with a poem it’s a little different because it’s all driven by sound for me and so I’ll get a rhythm and I’ll get a line and it’s sort of like getting a song stuck in your head you’ve got to start playing with it and then you start to say it and then you start to write it and then you start to sing it and then and then you wonder you know if it’s going to go anywhere and then once you’re in then you’re trying to get out because the ending of a poem is really important too so you know as Billy Collins says all the poet does is trying to get out once they’re in like how are you gonna you know finish this like you had a great start and and so many poems have a great start and then they don’t get there

LM: yeah you know the ending is absolutely

WV: it’s so crucial like yeah yeah

LM: hmm do you have one that you want to read

WV: yeah I might give you a sample

LM: cool

WV: this one’s called just so you know

LM: so what you bring me to writing the poem obviously is important creating it but I think so much poetry is enhanced and made alive by the poet reading it and the distinct delivery style that you develop over time

WV: yeah

LM: and do you feel like that’s something that has always been the same to you for you or do you think you’ve developed more of a different delivery style as as you’ve gone through your career

WV: yeah well you know I taught for many years so we you know when you’re standing in front of kids and high school kids and then university students you learn a lot of tricks like because once you start to lose them you better do something different you’ve got to change the rhythm you’ve got to move your body in a different way and it’s really the same way on stage with delivering a poem so I heard this great line recently which was anybody on stage who isn’t aware that the audience wants to be seen is really missing out on something and it did take me some years to sort of realize that that the audience too is is plugging it like you’re you’ve got nothing unless you’re connecting with the audience and that if if you’re not really looking at the audience and and paying attention to where their attention is then you don’t know when to quit as I always say you know always leave them wanting more if you go on and on you’re just adding to that reputation you know that we’re trying to sort of revamp you know um and also um slowing down because the whole art of poetry is the art of listening and most people don’t listen very well particularly if they have something to say

um which is why I want to institute this program whereby we do these sort of invocations regional poets you know go into like town halls and school board meetings and you know places where decisions are being made that affect people across the boards like policy making situations and and just deliver a brief invocation which just invites everybody to slow down to connect with their humanity instead of going and going whoa I’m going to get what I have to say you know up there and I’m going to fight for it you know nothing gets accomplished if we go in with that if we go in with a little bit of a listening attitude then

LM: this is gonna happen throughout so uh the tiles are falling off the wall to anybody listening to this late um yeah I’m sorry I’m sure it’ll just keep happening

WV: it’s ok we enjoy it’s a kind of an you know it’s an encouraging form it’s something that you you have to let it happen

LM: totally well uh I was really intrigued by that part of your announcement about uh what your goals were for your two year term as a poet laureate um which is a really hard word to say but

WV: I say lariat I’m kidding

LM: oh okay like that right a poet lariat laureate uh yeah but I thought that was really interesting and intriguing that you wanted to bring poetry to more people into different types of settings because in meetings

WV: in small amounts um uh and we’ve already started um I did a uh a house concert the other day where they invited me to do the invocation um Trish Hopkinson who is another poet do you know Trish

LM: I do yeah

WV: she’s going to be doing an event for um awareness about human trafficking on June 12th in Grand Junction so we’re we’re already we’ve already started and you know we’ve got a good collection of you know regional poets and we want to extend beyond just the Grand Valley we want to be in Ouray County and Telluride and Ridgeway and Montrose and Crestone and

LM: right because this is all the Western

WV: all of the Western Slope which is a remarkably something like 27 counties it’s really

LM: yeah yeah huge area yeah so how would somebody get if say they wanted to invite like a local poet or one of one of you or you even into do a reading at the beginning of a meeting yeah how would they go about even requesting that

WV: that’s a really good idea so what I’m going to end up doing is making a website so that people can see what we do but for now before we get there um they can reach me by phone 970-241-2057 or they can email me at Colorada with an a at the end Colorada Wendy w-e-n-d-y at gmail

LM: awesome yeah and I’ll put that I’ll put your email for sure the description of the um

WV: that’d be great because I really want Palisade to be a kind of a forerunner we could do town halls here and we’ve already got some events Caleb has been doing with the paddle board club so things are starting to happen hopefully we’ll break through to the library too

LM: yeah I love that and I love that idea of starting a meeting especially a meeting where you’re going to be talking about contentious things with a poem because normally if people if the public is coming to say like a Board of Trustees meeting or a Planning Commission meeting yeah usually they’re coming because they’re upset about something

WV: right

LM: and yeah you know also it does feel sometimes sort of like you’re just yeah maybe just speaking your piece just to do it you know I like that idea of kind of opening up with a listening attitude and setting the tone

WV: yeah and sometimes the poem can be funny and sometimes just laughing with people brings out your humanity I mean there’s just nothing like a good hearty laugh

LM: yeah it’s a cool idea yeah so I I feel like we touched on this a little bit but um why do you want to make I think we already did but let me I’m going to ask it just in case there’s something else you want to add but why do you want to bring poetry to more people in that sort of a casual format casual being every day going about your everyday life

WV: yeah that’s that’s the question that is the question um so in my own sort of personal development I’ve been working on this thing called integration which is you know there’s a part of me that’s a visual artist there’s a part of me that’s mom there’s a part of me that’s a wife that’s a part of me that’s a poet that’s a teacher and I put on these different hats and I’ve always felt that it I should just it’s all one it’s all the same and why should I feel this way it true in the arts too the visual artists they all know each other they’ve got their own community the poets they have their own community the sculptors have their own community and this has always seemed to me a missed opportunity you know many many campfires one fire so it seems to me that that poetry in particular is sort of off in its own little ghetto so that people who are interested in poetry go to poetry readings they’re pretty well attended too they go to readings and novel readings they go to the library for events and they they’re very into that but why not incorporate why not integrate so that you know at an art opening you’ve got a poet

I talked this morning on CPR about this art form which is called ekphrasis because before photography the only way that people knew about a famous sculpture or monolith or painting was that the poet would write about it because the language could get passed because it was spoken we didn’t have cameras so the average person didn’t get to see the famous artworks that were you know you know being placed in the in the big you know cities

LM: right

WV: so that’s a service you know that the the poet does and we do this today it’s called ekphrasis we go into the galleries we get a few poets to write about some of the works in the galleries and then during the opening the poet you know recites a poem that they’ve worked with and that’s another program I’d like to get going is with the art on the corner you know as we unveil have a poet there who’s been working with that sculptor has gone and visited you know during the process watched the process gotten to put into words because a lot of times they’ll ask the sculptor they’ll shove a microphone in their face and they’re like they don’t you know they just spent five years of their lives building this thing but they they haven’t the language to describe and the poet comes in and swoops in and reads a poem

and it opens up the language for the sculptor because now the sculptor has some grounding you know that something because you know the poet has this concept show don’t tell we don’t say this is a beautiful piece we describe it instead of telling you what to think about it right and that gives the sculptor or the artist something to say about their work that they hadn’t maybe even noticed

LM: that’s awesome that’s such an interesting idea and I don’t think I’ve ever I don’t think I’ve ever experienced an example of that

WV: you will now

LM: which is funny because you know I grew up my dad’s an artist I grew up going to art museums I love art it’s like but I can’t think of an example of something like that that I’ve experienced before

WV: is your dad a local artist

LM: no I grew up in Upstate New York

WV: oh really okay interesting yeah my husband comes from Bethpage Long Island

LM: but oh that’s so interesting is there is have you done any um now how do you even spell that ekphrasis

WV: E-k-p-h-r-a-s-i-s it’s from the Greek yeah if you uh if you look it up you’ll see all kinds of famous examples um there might be poems that you’ve heard of before that you didn’t know were actually ekphrastic poems yeah they were about you know Apollo’s torso by Rilke um I never saw Apollo’s torso but I knew the poem and then I went and did more research on the actual piece of art because it’s never just about the piece of art right it’s more it always gets bigger and one of our more successful literary journals does an ekphrasis every month they put up a painting a contemporary painting and then they do a contest poets you know submit and they feature one that is chosen by the artist and one that is chosen by the editors

LM: oh I like that like that

WV: really interesting

LM: yeah oh I love that I gotta check that out okay let me make a note really quick

WV: so that’s called rattle poetry

LM: rattle

WV: yeah

LM: that’s so cool yeah I really I didn’t check that out just personally I really like that idea because it would be really cool to see how they compare and contrast like the one the artist picked and then the one that the editors pick

WV: yeah well editors tend to pick more um more sort of literary you know and then the the artist tends to pick something that has that takes some aspect of their work and then goes off in some other direction because that’s really what a painting or a poem should do it’s not like a contained thing it’s more like it’s not like you quote capture something I hate when people say oh your poem really captured that it’s like no it’s supposed to set it free not keep it still it should be opened you know I mean I’m a poet so words

LM: that is such a cool distinction

WV: yeah I’ve got one more little poem I’d like to do at this point

LM: awesome I’d love to hear it

WV: this is kind of my um my little anthem about poetry poetry is not a line in the sand but a kind of circulation not a rare exotic bird but a sparrow and a raven not a call to commiserate but a fierce conversation not a star in the dark but the whole constellation

LM: that kind of ties into one of the things I read about you on the on your bio on the Poetry Foundation was that okay so I’m just gonna read their quote but it says known for poems that evoke myth fairy tale and the natural world Videlock has also received praise for her deaf command deft command of meter and um I think that’s a great example of that um how would you describe what meter is to somebody who’s not a poet doesn’t understand poetry who wouldn’t understand that compliment

WV: right well this is how this is the best way to describe what we call meter which just means measure it’s the heartbeat what does the heart do bump bump bump bump it’s the pulse of the sea what does the sea do whoosh whoosh whoosh and then it has variations so it’s not like a metronome there are variations so Shakespeare really is kind of the founder of what we think of as modern meter and he was writing very specifically for actors on a stage and what he did is he he didn’t call it this later on the critics went back and went let’s call this iambic pentameter because but but what Shakespeare was doing was saying after a certain amount of breath the actor needs to take a breath so we’ll stop the line after this certain amount of measurement and the measurement happened to be five what we call beats so my love is like a red red rose my love is like a red red rose goes up and down and up and down but it doesn’t but when you say it you don’t say my love is like because that’s just the mark of someone who doesn’t understand that this is how we speak in normal normal English and when you want to really make a point you’re doing an iambic pentameter you just don’t know that that’s the name of it

LM: ooh interesting

WV: it’s really interesting so it’s true of a lot of things in the arts you’ll say you know look at how that artist used dark and light together and you go well look at nature that’s how nature did it so the the artist is really just imitating what’s already out there whether it’s the heartbeat the pulse of the rhythm the forest you know the drum of the of the sound of the of life you know it’s just that so within meter we have what we call substitutions so that when you getting to a really good line like if you’re thinking a pop song the best singers have a way of playing with the line so that it becomes really emotionally packed that’s what poetry does with meter is it has an expectation and it averts that expectation people think it means keeping in lockstep no it means creating the rhythm and then averting it

LM: right otherwise then everything would sound exactly the same

WV: exactly yeah exactly that’s the great magic of it that’s a great question

LM: yeah yeah well it’s I mean I think a lot of poetry can be really intimidating and I think some of it is because some of the words that are used to describe it or you know even somebody kind of opening a page you might say well this doesn’t look familiar to me I’m not gonna continue yeah so I think making it relatable helps too

WV: that’s the reason we put up the anti-poetry deflector shields it’s it makes people feel stupid and that there’s a clue and that we’re not getting we don’t have the key to that my daughter came home from school in high school and she said I hate poetry why doesn’t the poet just say what they mean and it was adorable you know because uh but the truth is is that when we say what we mean like oh I feel sad nobody’s gonna get moved

LM: oh right

WV: I feel sad oh okay how do we grab on to that and make it our own and so the poet has a metaphor and then it comes sneaking up from behind and that’s when it knocks us down and music is exactly the same way and the visual arts are exactly the same thing once we get surprised in that you know film too film is really poetic you know that a good filmmaker knows how to avert our expectation and make us think we don’t know what’s going on and then suddenly it doesn’t we don’t have to have a key we just feel it right

LM: right everybody remembers those those twists or plot twists

WV: yes

LM: um did you have you always written poetry or did you start at some point in your life like what was the first poem you ever wrote do you remember how old you were

WV: um I remember the first poem I ever learned by heart which was probably more meaningful than the first poem I wrote because that I don’t have a memory of but my mother asked me to learn a poem by heart I say by heart instead of memorized because a lot of people don’t like this word memorize and it was I met a little elf man once down where the lilies blow he asked me why I was so small and why I did not grow I’m just as big for me I said as you are big for you or I missed a couple lines in there but it’s really about individuality and saying you know we don’t have to be like everybody else and it really struck me that this was something that was meaningful to my mother it wasn’t really meaningful to my dad to be honest it was meaningful to my mother and so it had meaning to me

and what I’ve discovered is that people are hungry for meaning they’ve been disappointed by some of the aspects of meaning that we’ve traditionally relied upon and so the arts are where a lot of people are turning and they’re discovering that there’s a whole lot of glory in there and a lot of people say that the arts saved their lives specifically poetry you’re never alone if you’re reading poetry and if you’re writing it then you’ve got an extra boom you know and this doesn’t mean you have to publish like a lot of poets don’t publish but they’re interested in language and they’re interested in you know and then there’s the healing aspect which we use with all kinds of people who’ve been traumatized and have been through wars and childhood difficulties

and that we learned that there’s three steps to healing with the arts so because we think that it’s just you know if you paint a picture or you write a poem boom that’s a healing right there no that’s step one that’s the purge you’re getting it out there step two is crafting it so now you’re creating something beautiful out of something difficult which is what poets do I mean let’s face it life is difficult we’re all going to die like that’s the bottom line you’re going to have a lot of suffering in your life you’re also going to have a lot of joy but the poet won’t let you just get away with one or the other like you’ve got to have it all right and so with the crafting what you’re really doing is teaching yourself how to process difficult things by making it more meaningful more beautiful more powerful and also by sharing it and that’s the third step is actually sharing it by doing that now you’ve now you’ve really done something you’ve shifted the energy you haven’t kept that energy locked inside so that it’s now going to create inflammation and heart disease and all kinds of other things that come from emotions that we’re just not processing which is really what we’re taught to do is don’t just move on ahead stay busy keep consuming and you’ll be fine yeah

LM: right yeah totally and that makes me think about uh two weeks ago I talked to Christine Moore who’s the local yoga and dance teacher

WV: yeah yeah

LM: she was talking a lot about how you know to her processing trauma through dance and like movement was was so important and it’s a similar thing where it’s like even if you don’t just you don’t necessarily perform you’re doing it for yourself or you know you’re teaching somebody and teaching somebody how to you know physically like some people need to let go of their emotions physically some people need to do it you know mentally or a combination of the two or whatever and

WV: physically is absolutely I mean you talk to any polar and they’ll tell you that part of their process is moving like if they’re walking that’s when the best work comes if they’re rowing bicycling driving

LM: oh yeah

WV: these kinds of movements you know are really important and she’s right if you are moving you’re actually processing you know in I mean I I think it’s the answer to all that ails us

LM: totally yeah yeah I definitely have my best idea is when I’m biking or hiking you know you get to that point where your body is doing something but your mind disconnects and then just it’s such a cool feeling

WV: you’re in the zone

LM: yeah

WV: that’s it I mean that’s what we call creative process and that’s the thing it’s all the rest is great don’t get me wrong I’m happy to have it all but it’s that thing of being in the zone that’s what we’re that’s what we’re all about

LM: it’s so cool yeah um do you have a favorite poem of your own that you’ve written or do you like all of them

WV: ooo ooo um I I do have one that I really like um want me to read it

LM: sure

WV: I I originally titled this poem deconstruction um but I think it needs a better title but I’m not going to try to revise it right now I’m just gonna go ahead and give it to you

LM: okay

WV: and one of the reasons I really like it is because uh it’s because it speaks about birds and birds are everywhere and it also speaks to our need to try to put meaning on things and particularly those of us who are interested in the arts but you know if you see if somebody that you love dies and a butterfly lands on your hand you’ve just found meaning and this is what we do with birds and wildlife and nature and to me this is this is the magic of the arts

the other day I I read this at a at that house concert and a gentleman came up to me afterwards and he said he showed me his arm and there was a tattoo of a penguin he said what about the penguin and I said well the penguin because I am a poet of course I have an answer I said well the penguin is about fatherhood that’s the father who rears the baby and takes care of the egg and all of that and he said I did this for my son he and I both love penguins and I said there you go so this is what I mean by meaning and I know that it’s sort of random

LM: absolutely yeah and I like the visual too that you get from that because you take a moment after or on every line to visualize the bird

WV: yes yeah yeah and also it’s sort of like flowers like a red rose means something different from a yellow rose

LM: right right right yeah yeah that’s really cool

WV: they’re actual real things but they also are symbols right they represent something in the human psyche you know the tower represents something you know the river represents something other than obviously the river you know so yeah

LM: oh that’s awesome I really appreciate you sharing poems as well it’s really cool what other plots do you like to read or listen to

WV: oh my goodness well um so I love Lucille Clifton who um I actually have a poem of hers that I would like to share and it’s hilarious and it’s very short okay and it is one that I put in the poetry box because because it’s one that uh if the wrong person gets it it will make me happy just to think that that might be a possibility

LM: we should like sign it or something and then it’ll be something that somebody can find as part of this podcast oh well but then you don’t want to put your name on it maybe

WV: oh come on I hope I have it oh there it is okay so um this is Lucille Clifton she was born in 1936 and she died in 2010. and the title of the poem is wishes for sons s-o-n-s for boys wishes for sons

LM: that’s really good

WV: I mean it’s funny but it’s so true too I mean and I have a boy and you know and you know Camille Paglia always says you know the reason that women are so much more in tune with their own morality is because they bleed every month I mean let’s be honest it’s it’s a very humbling real experience so this is the kind of thing that I put a few of those in my poetry box and wonder secretly I wonder who’s gonna get that

LM: that’s so awesome

WV: so poetry can do this it can just make us laugh and also go you know that’s true that is something that that really is fundamentally you know something that that your your men in the world will never understand no matter how conscientious they are um that it’s just it’s just a part of a lot it’s part of the life of a woman um another poet that I love is Yeats he’s the Irish poet of that every contemporary poet has to deal with I’ve had dreams about him I mean he was the guy um probably the best in the English language of this century Auden, Elizabeth Bishop, Sylvia Plath, Edna St. Vincent Millay there’s so many I think those are my major influences and also Joni Mitchell and Bob Dylan okay okay because with Joni and Bob they were writing poetry and they were writing poetry that rhymed they just weren’t doing it the way that Shakespeare did it

LM: right

WV: they were playing with the rhyme and allowing it and so it kind of gave me permission to play with language too

LM: absolutely sorry I need to grab a tissue sorry

WV: oh you’re fine uh was it the Clifton did she make you cry

LM: she did but it’s funny because it’s like uh you know it’s like sort of it’s dark humor you know

WV: right

LM: in a lot of ways

WV: and it’s not I mean I mean I have a son and a daughter and there are the difference I as soon as I read that I went that’s the difference that she was 14 and her life changed my daughter something like now you’ve got a different relationship with life it’s just your body now like you’re aware that your body has this red blood flowing through it you can’t forget it because you’re gonna be reminded and then of course we have childbirth but even if you don’t have childbirth you’ve got that and it’s just the constant reminder it’s the it’s what uh Camille Paglia calls the chthonic it keeps us to the Earth

LM: you’ve been here in the Grand Valley for I think you said about 30 years or so so you’ve been living here working here what’s the poetry community like here compared to other places yeah I’ve lived and worked before other places you’ve visited

WV: yeah so different well first let me say one of the first poems I wrote 30 years ago was about the big buffalo in downtown Junction by the bank which is now closing and it was the first question everybody had when they heard that the the big bank Wells Fargo was closing what about you know the Buffalo which is actually a Bison but I’m not going to get pedantic about it um but I sat down and I I couldn’t believe this thing it was probably had been there maybe two or three years before and I was just completely taken by it

of course art on the corner was already in place Dave Davis had been working on that for decades um and I I wrote this little sonnet about that Buffalo and about this new town that I couldn’t understand you know we came I was in Tucson and we were in Europe and then Vegas and then here and it was a culture shock we didn’t have a Barnes Noble we didn’t have a Home Depot this was a huge and I had a one-year-old and a two-year-old

and within about four years I was doing a poetry circle at Barnes Noble because I was working there and a gentleman came walking in who it was Art Goodtimes who actually was the one who nominated me for this position and he he makes an impression let’s say that beard down to here he’s like he makes he’s got the big booming voice and he sat and listened to our very controlled little circle at Barnes Noble and then he walked up to me and he said you need to get on my mailing list this email had just begun it was like a new thing and I got on his mailing list and discovered that there were poetry conferences happening all over the Western Slope and that people were coming from all these tiny little towns and would spend three or four days you know most of us are pretty introverted I mean I may seem like I’m comfortable this is not I mean I’m pretty I’m a writer I’m a painter I’m pretty much you know but when I do get social then I’m like up and that’s true of most artists that you know they want to be in the in nature or working and then when they are social it’s like bzzzz and then they have to go and recover so they would have these amazing events and within and I was going I’m a writer for the page I was publishing under pseudonyms I was doing this very privately uh and uh so Art Goodtimes and and his teacher was uh Dolores LaChapelle https://lachapellelegacy.org/Dolores who who said find a place sink your roots in and make a difference that’s what he’s done and it’s what he teaches all of us so Rosemerry Wahtola Trommer, Danny Rosen who owns lithic books, Jim Tipton who used to run the events at the library a very different community of writers than you’d find in places where it’s very academic even though we have I mean people think that I’m academic because I use the meters and things like that it’s really that it’s a strange thing but here um the thing that binds us together is our love of the land it’s the landscape whereas if you’re in New York you’re not writing about the birds and if you are it’s just purely a metaphor yeah that’s what makes it different

LM: and how did you end up coming to Palisade after living so many other places

WV: well my husband was in the military and we didn’t want we were done with that we had kids late I was 32 when my first came along and 33 when my second and um we were in Vegas and we I was teaching there and I did not want my kids in that school district it was really scary and um and we said let’s go to a small town and let’s not make money be the thing that matters like let’s just live in a small little house and I can wait tables maybe I’ll teach and you can get it we won’t chase the dollar that’s what we told ourselves and that’s what we did we didn’t know anybody here we came with a few hundred dollars um we came with two babies a dog and a cat not knowing a soul and it took a few years and like I say you know I had this little community starting at Barnes and Noble of people who were kind of readerly and writerly types but it wasn’t until Art came which said you know hey we’re meeting in Salida we meet in Telluride we meet in Crestone we we do these events and and I go to conferences on the East Coast too they’re very different they’re lovely but it’s not the same because these this is a different this is all about really the landscape I mean there’s a lot of social awareness too um here but you know our our number one one issue here in the west is always water and the land um so the the art reflects it and it reflects it in our visual art too yeah whereas you go to New York it’s going to be mostly portraits or you know something that’s kind of like picasso-like whereas you know rural America and you know western America you’re going to see a lot more landscape and um you know what I would call impressionistic and you know playing with the actual land

LM: right right yeah yeah we’re here because it’s beautiful that’s why I’m here

WV: yeah

LM: what’s your favorite thing about the community here in Palisade specifically

WV: yeah Palisade is interesting um so the way I describe Palisade is well obviously we’re ag but we’re also very art which is a really interesting mix um so whatever Palisade does they want to do it well so if they’re going to do a peach they’re going to make the best damn Peach you’ve ever had if they’re going to grow marijuana they’re going to grow the best pot if they’re going to make art they’re going to make good art and so Palisade has an interest in excellence and and this to me is pretty awesome you know and so I was in Junction when I actually started showing work at the blue Pig and my husband and I we both really wanted to come back to Pali but it wasn’t until I started showing at the pig again that I went okay this is an absolute necessity we’ve got you know a real drive now to come back so as soon as the kids were grown and left home we just made a beeline back to Palisade awesome yeah and of course I mean look at what look at these beautiful landscapes I mean Buzzard’s Roost and you know my goal really my biggest goal as a poet would be to rename Garfield this is a president who never came here this is a completely arbitrary name

LM: ooo what would you rename it

WV: and well the Ute didn’t name it a name they named it for a position for instance if you were on a trek and going somewhere or maybe to the four corners for some large event or you know something then you would name a mountain from what I understand you would name a mountain by how you would go around it like go to the left or go to the right or find the water source and do this and it would it would have a practical kind of a name because I’ve asked a lot of Ute elders and and that’s the kind of the basic answer that I’m getting is that you know these they didn’t name that just for the fun of it sure like Western culture came along said let’s put our flag in it you know it was like this is part of the walk and so it was practical to say this is how you get to where you’re headed

LM: it’s a landmark

WV: yeah a landmark yeah yeah and uh and Thunder Mountain means a lot more to me than the Grand Mesa although I don’t I think Grand Mesa is pretty lovely too because it you know pays homage to um Hispanic uh culture it was here before too so that’s that’s fine um but Garfield it is the number one landmark that people think of when they think of the Grand Valley and it’s the most strange and then we’ve got the Lincoln yeah what Lincoln was not here right it makes no it makes no sense

LM: those are the two presidents yeah I know what I love about it is that you can always see it when you get to a certain point and so I know as I’m getting closer and closer to it I’m getting closer closer to home right that is the coolest thing and you’re right Garfield doesn’t give you that feeling of like this is where my home is

WV: I know I call it the mighty gar um and it what I like about Garfield is it changes color with the sky it’s like water it’s going to reflect what’s happening it changes with it’s it’s an amazing dying mountain it’s really what it is it’s an ancient dying mountain and it deserves a better name I just don’t know how to go about that because it’s it’s pretty hard to change names right yeah

LM: right yeah who owns the name right who decides. anything else that I didn’t touch on that you really would love to share with the people of Palisade

WV: um specifically to Palisade what I’m hoping to do is to create a monthly gathering with an open mic where yeah where there’s a featured artist who gets up and tells a story or recites poems or whatever but also but also that open mic which is such a community builder yeah you know and you’ll be amazed what people do when they get up there you know it’s just astonishing I’m always just blown away by the quiet you know talent that you know people aren’t out there going look at me look at me but if you give them a microphone they’re going to get up there and they’re gonna they’re gonna show you something pretty cool

um that’s a large part of what of what my sort of impulses is is that I feel that I’ve had a lot of talk and conversation and interviews over the years but what I want to do is to put a spotlight on all the others you know that that have been part of this community that are doing these things in the privacy of their own homes like Leadville there was a poet living in Leadville he was growing roses nobody knew he was a poet he was a miner and when he died they cleaned out his house and they found all these oh yeah yeah

LM: that’s beautiful

WV: yeah so to sort of you know cultivate that you know that garden of um poets and writers that aren’t necessarily showing in the galleries or publishing books

LM: right and that would be so awesome to have that here in Palisade so that you don’t have to you know I know Friuta does a lot which is awesome yeah and there’s stuff in Junction but like to have something here would be really nice

WV: I know that East end of the valley is I mean the library is a big untapped opportunity uh so and and the blue Pig too yeah that’s those are my focuses for after I get this get the word out program happening then I’m gonna go okay right here in this little area that’s where it’s going to happen

LM: well that’s great yeah I’m excited

WV: thanks so much for having me

LM: yeah thanks so much for coming and for reaching out yeah I really appreciated hearing from you

WV: yeah it was great when I heard about I mean what a great title Postcards from Palisade I just went you know what that’s someone who’s got a poetic sensibility

LM: oh I love alliteration

WV: I know it’s all about the sound of the you know because that’s what got me it could have been podcast from the East Valley or something and I would have gone no thank you but Postcards from Palisade I’m in

LM: awesome oh I love it that’s like the best compliment that I’ve ever gotten

WV: do you write

LM: um yeah

WV: oh my goodness

LM: I’m gonna stop this so it’s not on the record

LM: Oh man, I’m the biggest dork. I was so not prepared to talk to Wendy about my writing. Because even I do this podcast, I talk to you, I really am most comfortable listening.

I really enjoyed my conversation with Wendy and all the ideas it sparked. I have more great episodes coming up, but I am going to be reducing the frequency that I publish them to every other week, because I got a full time job, partly to afford more soundproofing for my little office haha. Catch up on old episodes you’ve missed in the meantime.

If you’d like to be on the podcast or you have an idea for an upcoming episode, I’d love to hear from you. You can reach me at lisa(at)postcardsfrompalisade.com.

The Postcards from Palisade podcast is available on all major podcast distribution platforms. Find it and subscribe so you never miss an episode. Latest episodes and links to more information are also posted on the website postcardsfrompalisade.com.

Thanks for listening. With love, from Palisade.

E12: The Business of Cannabis in Colorado with The Happy Camper’s Colleen Scanlon-Maynard

How do a cannabis company’s operations differ from other businesses? Why did the Palisade location of The Happy Camper Cannabis Company relocate across town earlier this year? How are they feeling about new competition in Grand Junction?

Whether you’re a regular or occasional consumer or you’ve never touched the stuff, there’s something for everyone (21+) in this episode. We go behind the scenes of a successful cannabis business with The Happy Camper Cannabis Company’s Partner and Senior VP of Marketing and Sales, Colleen Scanlon-Maynard.

For more info about The Happy Camper, check out their website: thcpalisade.com.

Music by Romarecord1973 from Pixabay.

Subscribe:

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Transcript:

Welcome to Postcards from Palisade, the podcast that brings you a snapshot of the people and places that make this slice of western Colorado wonderful. I’m Lisa McNamara.

I’m talking today with Colleen Scanlon-Maynard, partner and Senior VP of Marketing and Sales at The Happy Camper Cannabis Company, with locations in Palisade and Bailey, Colorado.

We touch on how Colleen got into the cannabis industry after a career in publishing, marketing and sales, why The Happy Camper couldn’t move as quickly as they wanted when they realized their original Palisade location was too small to support their customers and too big to be a good neighbor, and why their new location is just right.

We also chat about how she keeps customers happy, how important education is for responsible cannabis and CBD consumption, how covid had a huge positive impact on their business, and why they’re not concerned about new competition in GJ. All that and more, on today’s Postcard From Palisade.

Please note, this episode is intended only for listeners who are over 21 or who are listening with a parent or guardian.

LM: this is our first episode recording from the Palisade building so it’s an empty office and it’s definitely echoey but uh would you introduce yourself your name and what you do

CSM: sure my name is Colleen Scanlon-Maynard and currently I’m the senior VP of marketing and sales and then a partner in the happy camper cannabis company

LM: I was going to ask you terminology wise do you refer to it as cannabis industry or marijuana industry

CSM: cannabis

LM: okay cool all right that way I’ll say it right

CSM: I’ll answer to anything either one but we’re the happy camper cannabis company so I typically say cannabis

LM: so what’s the history of the happy camper as a company

CSM: the happy camper started in 2015 it was March and it started in Bailey Colorado and it’s a we have a store and a MIP or a manufacturing plant so it’s a more of a warehouse look than what we have here and the store is on the one end and then the other end is where we receive products it’s more warehouse looking two-story and in the beginning we had the upstairs set up for a grow an indoor grow and then the whole downstairs was just the basic processing and all the different rooms you need for that and then packaging and then the lab

but when my son Dan and my son our partners and have been friends for a long while and so when my son got more involved he decided you know we really don’t need to grow there’s so many grows around let’s just you know purchase trim and so they didn’t they didn’t do the grow and eventually they sold the lights because they had it all set up for a grow they sold all that it’s still set up like a grow upstairs without the lights we sold the lights but um so then we buy trim now we manufacture you know the concentrates and then we have the store okay so that was 2015.

LM: okay and then how did you get to Palisade?

CSM: you want me to go on?

LM: yeah absolutely

CSM: well so I’ve been on for a few years of course and then uh we heard that they were going to be doing a lottery here in Palisade so you know we thought this would be a perfect place for us so we got into the lottery and we won which was nice and uh so then we um it took us a while to get things going here you know we had to get through a lot of things where our location was we had to go and present you know to get it uh just make it doable for us and so we did we built it out beautiful building put a fire pit in made the made it as nice as we could and for as many parking spaces as we could you know planning on what we thought would be the number of customers we would see but we were pleasantly surprised right away and then it just kept growing and growing month after month after month and within just a couple of months

and again this started in 2019 by the time we got open June June of 2019 so we get open and we’re like okay projections we know we’re going to be a little busier than Bailey so maybe again as big you know so if we’re seeing 100 customers we’ll probably see two two twenty well that didn’t happen and so right away we’re seeing more than that then we thought after the grand opening would probably calm down well no we just it kept growing and growing and growing so by I would say end of summer fall we knew we had way out already outgrown where we were you know we were seeing a minimum of 400 customers a day and a high of 550 to six on a day

and so you know they’re parking up and down the road they’re all in our parking lot they’re everywhere you know and so we had already leased property for our employees to park in which was across the road and up in an orchard so we already moved our people we shuttled them back and forth but we what were we going to do with all the customers in the cars and and it ended up the town and the neighbors they didn’t like it and I didn’t blame them and then people weren’t following the speed limit because they had reduced it so we put up signs please follow the speed limit we put the speed limit on there we handed out flyers I put posters in the store but you can’t control when your customer leaves the store what what speed they’re going to do down the freeway or the highway but we did try

so we knew then within months that we this was not going to work so we started then talking about where where we could go in Palisade you know because there’s not there weren’t that many areas where we could actually relocate so we started thinking about it and um over time we knew we had to do it and so we we went ahead and leased a little bit more space um right off the road right in front of the greenhouses so we leased space there and then we leased space off to the other side so we ended up we had like 12 or 13 original spots and then we grew another I don’t know probably got it up to 28 or 30. I don’t even remember now but we did the best we could but it wasn’t going to be good enough so we started really looking for a new location and we knew we couldn’t you know just move we had to ask if we could and then we had to have go in front of the you know the town and trustees and so on

LM: right and that’s because of zoning right there’s only a certain a very very tightly controlled area where you actually could

CSM: well and your license is tied to the location you’re in so you have to get an okay from the you know MED and then after you get that then you have to go to the town and then the town has to look at it and you know figure out where they you know where they’re okay with you going and so yeah it’s a process

LM: extra steps

CSM: it’s a process so it took time and we had to be clear where we wanted to go and it had to work and there had to be enough parking and it we didn’t want it to we knew the number of customers now that we were seeing and it couldn’t be in the middle of you know wine country where people are coming down the road on their bikes and they’re wanting a real relaxed atmosphere and then you run into 50 cars parked all over the sides of the road you know it kind of takes away that ambiance right for the you know the bikers and just you know everybody so we knew we had to do it but we had to be in the right location we’re a retail location we belong where other retail is so that you’re not intruding on a neighborhood or the ambiance of what the town is which is you know peaches and wine

LM: yeah totally makes sense

CSM: so it took time but we we went to work on it and figured out a very good location and then we had to make sure that the town agreed that that would be a good location for us and the good news is they did

LM: how long did that whole process take

CSM: well like I said we started talking about moving probably the fall or early winter of 19 now we just opened in June because we were just unbelievable number of people plus our location was small I had trouble getting room to put my product right because I had to have enough inventory to supply the customers right and our store and our inventory area just wasn’t working so we had to stack product up and we we did it we figured out a way to work it out um but we knew we are just like swelling you know and we’ve outgrown this already

so we started talking about it then I would say after uh probably January February of 2020 we had been in conversation about it then covid which changed everything right and kind of we we slowed down uh really looking at it and we started to figure out how we were going to manage where we were with covid because you know people couldn’t come in we could only have six people at a time we had to space everybody out and so that was our focus which was uh interesting because we had to change the whole way we did business um but it worked and I’ll get into that when you’re ready to talk about that

LM: okay so maybe if not for covid the whole process wouldn’t have taken three and a half years it probably would have been faster

CSM: well it would have taken time because we were in the location we were in for a certain amount of time we had to be there so I think it was a couple of years um I don’t know exactly but the license is tied again to the property and then you’re there for a certain amount of time before you can sell it or you know make any major move so we knew we were there for a couple years but whenever you’re going to move a business you have to plan way ahead of time and then start looking because like I said there there weren’t a lot of areas that were going to be conducive to be better fits right than where we were we were at least on the outskirts of town but the drive in there and the amount of cars and the little bit of parking it just wasn’t working but we didn’t you know we knew we were retail we needed to be where there is retail there wasn’t room for us downtown and there certainly isn’t parking right that would not have worked so you know we really had to just uh you know take our time and look at it but yes it would have probably happened a little quicker

LM: yeah well the location makes so much sense because it’s right off the highway easy to get to people could even walk to it now like before you can walk there there’s no sidewalk there’s no shoulder

CSM: it would be dangerous

LM: right it totally makes sense and what also really cracks me up is your address I think that was that’s really cute it kind of took me a couple of times to get it so it’s 420 Wine Valley Road

CSM: how bout that, huh it just worked out

LM: yeah so now that you’re open there are you seeing a lot more traffic because it’s so much easier to get to

CSM: absolutely absolutely it’s it’s been um really unbelievable because we knew when we moved up there we’d be easier to get to better parking but we just assumed we would maybe get a little more of a bump in in activity but no we’re up probably 30 percent

LM: oh wow yeah so here we go again

CSM: yeah but the good news is we can handle it yeah and and when I get to talking a little bit about covid and how we worked through that which was just uh so interesting yeah it helped prepare us and set us up for what we’re doing today

LM: interesting yeah well why don’t you talk a little bit about that

CSM: well um like I had said we had to do change right change is always difficult you have to go to your employees and you have to start figuring out who’s going to do what because now we can’t have all these point of sales open and everybody on top of each other and our store wasn’t that big to start with so now you have to definitely stay out and wait outside in your cars so I got pagers and I um I had enough pagers for everybody who we we figured would be um online which I’ll tell you about that in a minute um placing orders before they came so they would come to the doors how I envisioned it they’ll come to the door they’ll check in then we’ll give them a pager and then go back to their car or they can sit on the patio in front of the you know in the winter the fireplace or I mean the fire pit or they can in the summer we had misters you know they could just sit out there and wait because they couldn’t I couldn’t have them all in right

so then when the pager went off they’d come back up hand the pager in we check their ID again and and then they would come and I always envisioned at that point the bud tender who would be helping them would meet them at the door greet them and bring them on over and then you know help them well that that’s what I had to put in place but before we got to the point where they did the restrictions to um six people in or you know you had to space them so many feet apart and all that

I already did online ordering I had brought that with me when I came from corporate America so people really weren’t jumping all over it because it was new but we did have probably 20 percent 15 to 20 percent or so of our customers who did it all the time so I sent a text out to all my happy camper fans of which at that time we probably had close to 10,000 of them and I just said if you haven’t tried the online ordering I would try it now because I really think that’s where it’s going to go you know with with covid and all that so um within the text went out one day within just a few days we jumped up I mean people were doing online ordering like crazy it was so good and then within just a few days or maybe it was a week they said um you know put up the restrictions and everything so I was so glad that we got so many more we were probably at that time up to about 60 percent of our customers had at least tried it doesn’t mean they were doing it all the time that we you know but I was getting more doing it so then we sent out a message you know this is how we were going to do it and so we had the pagers already because I’d already ordered them and we started that process

then we had separated everybody out so that when you came in everybody was a good six feet apart so we can only see six people at a time so you look at how many customers we were seeing and you’re going to see six at a time yeah it was really crazy but I broke everybody out into departments in the store this is where I went back to my my team that works with me and I said you know with covid now here’s what we’re going to need to do everybody’s going to order online so now we have to figure out how are we going to pack these orders and we want to make sure when you order if you order in the morning but you’re coming at night we’re packing the order in the morning because my order needs to be there it wouldn’t be fair if I ordered in the morning to come at night and somebody came at two and they ordered and they got my product yeah so we had to figure all that out but we were already doing it so it helped us and I built an inventory department a packing team cashier department customer service department so I could have all the team working together I ordered headsets and this is kind of funny because I said to the team we’re going to be like Chick-fil-A and they’re just like Colleen we do not want to be Chick-fil-A and I said no no I said like them because here’s what amazes me with Chick-fil-A

my grandchildren love to go there so we’ll pull in and you can’t even hardly get in the line and they run two lines you know you’re backed up almost onto the road right but when you get in line it keeps moving it keeps moving it keeps moving and you see specific people taking orders taking the money you go around and you get your product you know your food and you’re out it never stops moving so I was like I wonder how they’re doing that so I started really paying attention and I would go a few times when it wasn’t as busy and you could pull in and there’d be you know maybe four people in line and the one person maybe did two things but then all of a sudden when they start getting busy here they come they have like this team

so I’m like we’ve got to do that we have to have an assembly line like that and everybody has to be accountable for specific things so I did the department breakouts I wrote the job descriptions and SOPs and we all talked about it in preparation for what was coming and then we were doing a little on the fly because it happened then so fast that that four week period I think from the time we had to go online order only and six feet apart we we figured it out and so within a month we had the orders pretty well flowing we had the cashiers doing their thing the customer service people doing the pagers and making sure customers were you know being seen and the order that they checked in um everything was manual then as far as you know who we signed them up and we did it by hand who came into line and all that

well we’ve progressed since then and now it’s all on a tablet and it’s all figured out and now we have a TV screen up that shows you where you are in line you know we’ve we’ve come a long way since we started in 2020 but it was covid and what we had to do to stay in business and be able to serve the customers and serve enough of them because we were able to get them in line and then we saw more and more customers then we moved to the new store our volume is up or we we see more more customers and the system makes it seem like where it’s you know it’s no big deal

LM: that’s so interesting so covid really forced you to really to better kind of structure your operations to handle

CSM: more customers

LM: right more customers or bigger flows of people

CSM: that’s right and we do it now in a way because we can where customers now the store is bigger they can all come back in covid’s over and we have 10 point of sales I open them all every day we have if you want to place an order online you do you get in you get out fast if you want to come in you don’t want to place an order online you want to talk to somebody that’s fine we have four floor tenders bud tenders who work the floor and they’re there to take your order talk you through answer questions show you products

at the older store the original store we really didn’t have a lot of product out on the floor here we do we have our flower displayed we have our gold shelf and our silver shelf flower out so you can smell it it’s in little bud pods and you’re able to you know smell it and look at it and you know make sure you’re getting what you want and then we also have brand of the month and all of that product is there so people can look at it and you know all that and then we have all of our topicals edibles all of those products are along the when you first come in on that right side it’s all there so you it’s all display there’s no product in it but you can pick it up read read what’s in it so you know you actually can have whatever experience you want and then we have a line that’s just for deli flower purchases if you don’t want anything else and you don’t want to order online you can come and get in that line and then you can have somebody weigh the flower right there in front of you you pick what you want so you can have that experience you can get in and out fast if you’re novice we’re going to help you if you just want to come in and get an experience of the whole thing we can do that too

but but the system we put in place originally from covid allowed all this to happen yeah because we saw over uh 420 on 420 the day of 420. we saw 1415 customers in one day and there’s just no way there is no way humanly possible

LM: I can’t even conceive of that

CSM: that I could have ever waited on that many customers in a day without having systems that allowed everybody to have their experience and get the ones who are regular customers who just want to come in and buy their product and move on that’s that experience is there for them and you know we we’re really we try very hard to give a very good service and meet the needs of all the customers and we’re not perfect but we try very hard and we are about making changes and doing what we need to do because the customers are the lifeline of the business and it’s all about customers

LM: absolutely so you mentioned earlier that coming from a corporate background getting into this you brought a lot of your corporate skill set to this position how did you get into the Cannabis industry

CSM: my son Brian is my son and he’s in business he and Dan are in business so he asked me probably about 2017 if I would consult with them a little bit and help put in some infrastructure at the time I was doing I was a vice president of market development for a media company out of Georgia Atlanta and I traveled three weeks a month and then I’d be home a week so I said sure I’ll come out one week a month for a few days and just kind of look at your infrastructure and your marketing and that kind of thing so I started helping out you know and tweaking some things and you know and I really was having fun plus I was working with my son and Dan it was fun

so I did more and more of that you know every month and then after about probably well then the drawing came here and we were gonna they were gonna get this store and I thought you know how could I help with this so I ended up doing a lot of the presentations and things like that and then the fellas just asked if I’d like to you know get involved in the business and become a partner and help them out and at first I thought about it because I hadn’t retired yet you know and then I thought well yeah to work with my son and really get to understand cannabis and um the positives and how it can help people and education which is very important to me because I think there’s a lot of misunderstandings about you know the cannabis industry and the CBD industry so you know I wanted to get involved so I did and it’s been so much fun

LM: what’s it like working with family is it ever challenging

CSM: no I come from family business my mom and dad both own their own companies and and we all as children there’s eight of us in the family sibling I have seven siblings eight kids we worked with my mom and dad and their businesses and um that’s how I got into this corporate job I was working with my dad and his business publishing and they noticed what we were doing and before I knew it you know I was offered a position and I took it you know so no working with family there’s nothing better I love it and working with my son has just been so rewarding and I and I love working with younger you know the younger people so yeah cool and it’s a lot more laid back than I mean there’s a lot of restrictions and there’s a lot of you know things you have to do which are understandable and I get it um but corporate that I was in for so many years is a totally different world and you know it’s more relaxed and I uh at this time in my life it’s nice

LM: this is more relaxed or less so

CSM: oh much more there’s like I said there’s restrictions right but corporate America which I was in and I loved it I did I learned a lot and the mobile technology I brought from there the marketing and sales I learned a lot of that working for my father and my mom but boy I learned a ton traveling I opened businesses in Canada and all over the United States and I learned so much about you know different areas and how to open a business and the infrastructure and I almost like office in a box like I can walk in and I can help you set your business up so that you’re up and running and the good news is you want to be making money so you have to you know look at many different things when you when you start to open a business and um and I got a lot of that knowledge from my family businesses with my parents but really through corporate I learned a lot yeah

LM: right right so I can see how it does apply really well to this industry because marketing is a big component of any business

CSM: it is and in this industry so many of the people that started it in the beginning didn’t have a marketing background or a sales background I’m a sales person that’s where I come from and then you in order to grow sales you have to market so I learned how to do good marketing and I’m constantly if you ever look you will see happy camper is always everywhere yeah I brand it and I market it because it’s a brand and I want people to know who we are then you have to follow through with good service and that’s the sales part you you have to earn the right to have a customer come back you don’t just get it because you have good product you don’t just have it because it’s cannabis and people want it you have the customer come back because you take good care of them and you listen to them and a lot of the changes that we’ve made it’s because I listen to my customers I talk to them actually they um my phone number’s out there they can call me it’s right on our website and any customer who has an issue or concern they can email me and I do respond and I talk to them and I want to know you know if it’s an issue with the way they thought you know the the transaction went or they didn’t like the way they were treated or they want to tell me they loved it whatever it is I want to hear it and then I’m going to make it right

I can’t always change everything but I hear them and I want to make it a good experience for all of them so you have to listen to your customer and then you have to be out there marketing and be in front of them constantly because it’s the best last story they hear is where they’re going to be sure and if you just stay quiet you’re not gonna you’re not gonna you know be in front of the right people

LM: yeah totally makes sense right and the happy camper sponsors so many different things

CSM: yeah we do

LM: so is that like do you are you basically just like I’ll sponsor whatever or do you have criteria

CSM: not really first of all there’s certain things I can’t sponsor if children are involved I can’t okay so I have been asked before to to do some things that just wouldn’t fit um because I’m not going to market this to anybody that’s under the age of 21. it’s a requirement of MED anyway but I wouldn’t do it anyway because it’s just you just don’t do it um so there’s things like the um the Christmas you know when they have the Christmas um

LM: the old time Christmas

CSM: you’re not going to see me with banners and all that no but what I have done in the past has had a basket you know and had people bid on it or whatever with just some CBD in it or something like that gift cards things like that just to support the town or the event but I’m not going to be branding myself everywhere but music festivals absolutely Peach Fest absolutely anything where it’s a draw for a grown-up crowd over the age of 21. I’m going to definitely be there one to support the town because we’re all about the town right that’s why we’re here we love it here and we want to do whatever we can do to help the town and grow and bring more people in and things because when they win we win it’s you know helping each other so we’ll participate in anything that makes sense for our industry and for the people that I’m marketing to

LM: that makes complete sense yeah yeah I saw that there’s a a dinner as part of the peach Fest that looked pretty cool like a CBD Farm to Table dinner

CSM: there is every year I sponsor that this year we’re going to CBD type dinner and what we’re going to be doing is it’s not you don’t have to have CBD but we CBD sponsors the dinner and I have for a couple years but what I’m going to do now is we have a a little um drink you know that we well it’s not a drink it’s like a seltzer water but a sparkling water and we’re gonna be having that up there we’re going to do some mixed drinks with it so we have recipes with different you know options for some drinks so if somebody wanted to try it they could try it there you know now we’re also going to have wine and you don’t have to try that but it would be kind of cool if somebody had never tried it and they wanted to you know there’s no THC you’re not going to get high off of you know drinking a little you know CBD

so anyway we’re going to be doing that and then I’m trying to work it out where maybe there’s an option for a dessert that might have a little CBD you know we’re thinking about that too that’s cool but the main thing is going to be education and fun you know I give away a ton of baskets with all kinds of good things in there it’s all CBD but it’s fun I’ve done it a couple of years and last year it was a blast these two guys won some of the stuff and they were back there you know putting hats on and stuff it was so much fun so this year we should have a really good time with it but I love doing it and just being around you know the people and taking their input listening to them and then answering any questions that we can

LM: yeah it looks like a really fun event um so you mentioned earlier and I don’t know if everybody listening to this would know it but the town of Palisade has a very limited number of licenses there’s two technically two right technically

CSM: technically those two

LM: right and really this was the only place in the Grand Valley where there were retail cannabis businesses and I know you don’t like this question but I ran into Dan the other day at the sneak line and I said what question do I have to ask Colleen um and he said you have to ask her about competition and I was like I know she doesn’t like that question cause when we talked on the phone you were like I really don’t like this question but I also really liked your answer to it too so I have to ask you now that Grand Junction is opening up uh you know they opened up the lottery for the 10 licenses I think this time

CSM: oh yeah yeah it’s done

LM: there yeah yep and so that’s in progress there’s going to be 10 new competitors in in the valley um what’s your plan to to kind of compete with those new businesses

CSM: well the part of the question that I had been given prior to this that I didn’t care for was are you worried that you’re going to go out of business oh because of the competition

LM: that is a distinction that’s different for sure

CSM: absolutely and what I said back was absolutely not competition is healthy everybody needs competitors you stay you’re better and you work harder when you have competition so competition doesn’t I like it it doesn’t bother me at all what I will say about what’s going on on in Grand Junction we wanted a license we went for one we weren’t drawn it’s the luck of the draw there was nothing we could do about that but what I can do is continue to do what I’m doing I believe in marketing staying in front of the customer being the last best story they heard having the best prices carrying the best products and giving the best service and being able to meet the needs of all customers so again my work my flow to be able to have online orders in and out as quick as possible in-store orders take as much time as you’d like flower only orders come in and have it weighed out in front of you you can smell it you can look at it you can pick what you want you do have to wait in line but we have one or two depending you know stations running the bud pods are there and then I have all the displays you’re going to get whatever experience you want and I’m going to make sure our service is exceptional and when we fail I take care of the customer you have to do that

so I think that we’ll take a little bump I mean hit I know we will that’s okay um but I think if the customers you know we have many many VIP members who have been with us I told you we had about 10,000 happy camper fans I call them and they come into the store at least once or twice a quarter some of them weekly but on an average these VIP members are once or twice a quarter that’s a lot of customers that come and go that have learned to really appreciate the happy camper and the brand now is the competition going to draw some of them in to check it out sure it is and that’s okay um they’ll like some of the ways they do their business they’ll love some of the products they have they’ll like some of the sales they have so that’s fine I’m hoping that we continue to have them come back for these special things that we do in the special like we do clones now and we’re doing them on a couple like every other month basis that’s something new nobody in the valley is doing and um you know we’re just going to have a lot of fun things I want to have some outside activities you know maybe during the summer during some big pop-ups or like Fourth of July 7/10 and I’m kind of working with the peach Shack to maybe do a little farmer market out front just some fun stuff you know outdoors and I just think we’re retail we are all about customers and I hope that they’ll they’ll really see that as they embrace some of these new businesses to come in to see you know maybe what the happy camper brings to the table and has no matter you know when we’re doing business it’s going to be the same customer comes first can’t always do everything they want you to do but you listen and you do
the best you can that’s all we can do and marketing I’ll be doing and I am and I will continue to do a lot of that and um I think the service and the products and all and we’ll be fine and I wish them all well I want them to do well

I think a lot of the ease off and on the freeway is is a positive for us um you don’t you know what’s spread out all over town if it’s convenient for the people living there I get it I would go to the corner store too as long as the sales were good and the product’s great why not you know and I and I know that’ll happen I’m not worried about I-70 traffic because we’re so convenient and currently we’re getting so many new customers right off of the freeway that I think that will continue s

o you know the move absolutely yeah it’s going to be very beneficial but no competition is fine with me and I just know who my competition is and they’ll know who we are and we’ll you know we’ll compete but it’ll be a friendly competition you know

LM: I love it no competition definitely drives me too like it keeps you I think it keeps you motivated it keeps you creative yeah yeah thinking always thinking ahead and not getting stale

CSM: always and that’s how I do my business anyway so all this does is just excite me more to be a little more progressive moving the ball forward doing more for the customers and you know just continuing to better the training for the people that work with me so that we are spot on every day what happens in the store now is you know if we’re if it’s a day where I see 900 customers okay on a Friday or a Saturday my team is boom boom boom we are on it everything’s great you know when it slows down and it’s a day like let’s say on a Monday where I saw 550 customers they think my team gets bored they’re like yeah oh Colleen it was really slow today I heard that yesterday and I’m like we saw 550 customers guys but it’s because you have those laws and they’re used to this super fast pace so what I am working with them is to stay as attentive to the customer and engage with them come out from behind the cash register talk to them before you know bringing them to the station to do the warm and fuzzy greeting like we did at the other store where you met them at the door you know so we’re working on that now that’s huge to me and we need to warm it up a little so that’s the thing I’m doing this week working with my team to to be just a little bit when we’re slower a little more engaging with the customer prior to them coming to the cash register not the ones that are being waited on by a floor tender but people that have ordered online or after they’ve ordered with the floor tender bring them up to the counter talk to them about how their day is going or whatever just you know we embrace the customer now let’s talk a little more you know to them during that time that doesn’t when we’re busy boy they’re bringing them up come on up let’s get going now but when it gets like only three people or four people in line they’re not as apt to so we’re always working on getting better always

LM: that’s awesome yeah um so just a broader question about the cannabis industry in general like what what do you think legalization has done for the state of Colorado and towns like Palisade

CSM: well one the um the revenue the tax revenue I just know what we generate and um it’s really I know it’s helped and that’s good that’s a positive um I also think that it’s kind of softened the way people think about cannabis I think cannabis got a bad rap over the years you know and people kind of put it together with heroin and all these very heavy drugs that are super dangerous and now you kind of put it out here on its own and let’s talk about what it really is and education you know do children need to drink alcohol no do children need to smoke cannabis no but what they do need is education as to why they shouldn’t right and if we just say no it’s bad no it’s terrible well they’re going to do it you’re encouraging them to try it something really bad that sounds like fun you know and I think if we did more education on alcohol with young children and I say young children anyone under 21 and cannabis what it is what its benefits are and when your brain has developed enough to not be damaged by the use then you make a decision whether you would want to try it for you know recreational or health benefits or whatever but if we just did you know if we want to just say it’s taboo and we want to just put it over here and rank it up there with a lot of other super heavy drugs you’re gonna you’re gonna lose because kids are going to try it so I’m I’m all about education and I think it’s helped is it where it should be no but we’re going to get it there and it’s going to be by talking about and communicating you know with it

now just like alcohol some people can have a drink some people can’t cannabis is the same way there are people that shouldn’t use cannabis I don’t care how old they are there are some people that shouldn’t drink either no matter how old they are there’s that’s never going to really change but the education of young people making better decisions decisions with good knowledge and not just no is I think going to help them make better decisions as young people and that I think it is it is helping um we got a long way to go

LM: yeah and that’s a challenge too because in your position you can’t necessarily do that because you know it or how how could you do that or how does that

CSM: educate the young people

LM: Yeah

CSM: by educating the parents

LM: okay

CSM: and um and in my world I’m educating my grandchildren and this is one thing my son said to me when I was trying to decide whether I was going to get into the business or not he brought it up and I go oh I don’t know you know I have grandkids so I don’t know that that and they’re young and I don’t know that that would be good and and he just said to me you know Mom do you drink wine in front of the grandkids yeah do you talk about it I go well yeah I tell them when they’re old and I talked to him about it why it’s not something that they can do right now and why I don’t say it’s terrible I just said right now at your age it would not be good for you your brain’s developing and this and that um he goes well wouldn’t you want to do that about cannabis and talk to them so they’ll talk to you about it and I go wow I never thought about it

so guess what that perfect thing happened I was in the car talking to a customer and I was taking my grandson to a futsal practice and he is he was 14 at the time he’s 15 now okay and I’m like happy camper can I help you and I’m answering some questions and this is every week I take him once a week so this goes on because I told you I talked to customers all the time well one day I got off the phone in the car and he goes Nana that’s that’s what they call me he goes uh nana I know what business you’re in and I go you do and he goes I do I go well what business am I in and he said you’re in the cannabis business and I said you’re right how’d you find that out he goes well I heard you on the phone and then I asked Dad you know his dad my youngest son and he told me and he explained to me about it and everything and he goes you know what Nana some of the kids in my class he was an eighth grader at the time yes freshman or eighth grade already tried he called marijuana marijuana and I said really what do you think about that and he goes well I just don’t think it’s good because you know I’m playing soccer and futsal and I have a lot going on and and you know like my dad said my brain is still developing see I mean he was thinking and he and I had a conversation that we would have never had and all the way then to practice we talked about it and it was such a good conversation this is how children will learn from their grandparents and their parents making them understand why if a child understands why they’ll make a better decision but when you just say no it’s bad or it’s this or that that doesn’t do it kids want to know why

LM: yeah absolutely

CSM: so I think those are ways that we’re making it better we got like I said we had a long way to go yeah but it’s getting there

LM: where would you like to see things be in the industry in like five ten years

CSM: I’d like to see it be legalized all across the country I don’t understand why it isn’t

LM: yeah it’s complicated

CSM: it’s complicated um education get it out there talk about what it really is about explain that some people will never be able to use cannabis just like they’re not able to drink but there’s a lot who can and what about I I have an awful lot of customers who call me and thank me and this is just as many in the CBD world that are getting off of opioids and they’re healthier and they’re and they thank me they go this is great thank you so much for helping us that that’s why I’m there that is huge and for more seniors who have you know arthritic pain or different type inflammation or they can’t sleep they just can’t sleep my husband is one of them who is just struggles terribly and when you can help them you get a big I don’t know what I do without it thanks so much and I didn’t have to take a synthetic drug that is not good for my body those are all positive things so these are all the things that I think if we can legalize it across the country and start to speak about it educate people and be real about it it’s going to be helpful you know

LM: absolutely

CSM: any other questions from Dan

LM: no that was the only one I said I said just give me one that was the one he said

CSM: well he knows I love my competition so he’s just wanting to hear me say it again you know

LM: he’s like you gotta get that answer you know I thought it was cute he also said thanks for talking to you well

CSM: yeah thank you

LM: of course is there anything you feel like I missed about the business that you’d want to kind of share with other people or

CSM: what I would say about the business one that surprised me and I hit on this earlier a little was the lack of marketing the um feeling that you didn’t need to do it that if you had it they would come and you’re just wasting your money I was shocked by that because I again I come from that business knowing that it doesn’t matter what your product is there’ll be competition and you have to stay in front of the customer so I never did understand that I didn’t listen to it and I I did it anyway um from the moment I started working with Dan and Brian I was marketing it marketing it and more and more all the time and then the same for um embracing technology like this new mobile technology texting out to your customers getting them to agree to take a text you don’t text them all the time you text them things they want to know about specials and things that matter you don’t just blast all this stuff to them to annoy them but you send them good things that they like and like we run specials if you’re a VIP reward member 4/20 was on Thursday so I sent a text out and said hey VIP members you can come in the day before on 4/19 and get all the specials for 4/20 and that way you don’t have to wait in line and you’ll be so proud yeah well that’s the benefit to them for being a VIP member you get the same specials just come on in and we’ll take the sale price we’ll give it to you this day so we got a lot of people doing that I do it on green Friday my VIP members I send them a message they come in on the Wednesday before Thanksgiving they get all the green Friday or Black Friday specials so they have it already done they don’t have to wait in line they can enjoy their family why not that to me is a thank you to the customer but it’s all marketing and branding and using the technology to benefit the customer your customer these are the ways the way I see winning the loyalty of a customer is when you do special things for them and you care about them

and one other thing too was the um you know a customer comes into the store and they buy a cartridge they spend fifty dollars they go home and it leaks okay so when they’re trying to use it it’s running into their mouth okay that’s not good the product’s got a problem so I take it back I’m not going to have someone spend fifty dollars and then when they tell me it’s got a problem oh I’m sorry that’s that’s a shame yeah yeah no I have an agreement with my vendors if they’re going to do business with us if there’s a problem with their product we have to take it back destroy it because legally you have to destroy it immediately which we do consumer waste we take care of that we have a special bin everything goes in it’s logged the minute it comes in with all the receipts the original and the return receipt

and then we charge them a penny and then we give them the new the same product just a new one hopefully will not be leaking or whatever and then we destroy the one they return and um and that all gets sent over to metric and all that so we take care of that end but we’ve taken care of the customer too and that happens you know especially in the cartridge world they they do have some issues sometimes and I was surprised to hear some people tell their customers no you know

LM: yeah because that’s a kind of an investment

CSM: well that’s a match yeah what do you mean though yeah I just bought this and I can’t even use it right you know so I try very hard to put customer first and do the best I can now do some people sometimes try to take advantage of that yeah and I can’t we can’t do it you know but overall customers customer service taking care of them that’s the key and then following the guidelines to do it properly is what matters and uh and we do all those things so

but those were the two things that you would ever tell a customer no right you know you just spent that and you just left my store an hour ago and I’m going to say you know too bad well I wouldn’t come back to your store if that’s the way I was treated so to me you take care of that customer and then you follow through with the right process to handle it you sell it to them for a penny because you can’t give it to them of course and then they’re happy and everybody’s happy

LM: so you split your time between a few different places

CSM: I do

LM: and so when you are in Palisade what do you like to do here

CSM: oh my goodness well I’m a wine girl so I definitely go to the to the wineries I have a really good friend who owns a vineyard and she’s the winemaker Juliann and I love her and her wine and so

LM: oh I was there for the first time this weekend

CSM: did you like it

LM: it was awesome I loved it they are very good

CSM: and what’d you think about all her the way her place is set up

LM: it’s so cute

CSM: isn’t it adorable and it’s so just Colorado like when you see it you’re like yes this is where we are and I love the little handkerchiefs around her all the little touches that she puts into her location and her you know wine tasting room and yeah

LM: and the wine’s good too so it’s not just oh it’s cute the wine is also really good

CSM: it’s great and what happened I joined her wine club because she can ship or does ship to my state so I get it you know every time she’s doing that I get it and then Colterris I love Colterris and I’m also a member of their wine club and a couple of the others so I’m a wine girl I love I love the you know doing the wine and um to be totally honest um I work while I’m here when I’m here it’s about my team and what I need to do to help them to get us where we need to be and keep us where we need to be right for the customers I go out and talk to the customers on the floor I love what I do and um

LM: that’s awesome yeah it just really shows through too

CSM: I do I get a kick out of it and I love customers and I love chatting with them and and thanking them you know letting them know how much I appreciate their business and it’s so amazing when I had a call the other day there was an upset customer I can’t even remember what what it was about and I called him right away you know and he goes well I can’t believe you called me so quickly and I said well of course and I helped him and he was so just shocked that you know an owner would call him and I said well why wouldn’t they for sure they would I said and you keep my phone number and if you ever have an issue or a concern or you just want to share something with me or you have a product that you’d like to know if we could want to carry text me or call me I’m fine with that so when you enjoy what you’re doing you work a little and the rest is kind of like your hobby you know you do it because you get great pleasure

and and the young people that work with me mentoring them the way people mentored me as a young person I wouldn’t be where I am today if I hadn’t had so many people take me under their wing and help me so I’m paying it back with these uh great young people that I’m working with to build careers the ones who want it some some don’t want a career but the ones who do I’m doing my best to try to mentor them and help them so that they can build nice careers for themselves

LM: that’s awesome

CSM: so yeah it’s fun

LM: oh that’s so cool well thank you so much for your time I’ve taken up a lot of it but I really appreciate you taking the time to talk to me and um yeah I think it’s it’s just a it’s an interesting conversation it’s interesting to hear your perspective about um just how you think about the business and what excites you about it

CSM: yeah well it’s a great industry and it’s going to go a long long way we just have to keep being progressive in our thinking and moving it forward because in the end it is a business it’s retail you’re either wholesaling it to your people that are going to retail it out it’s a retail business that we’re in here in Palisade and the goal is to make happy customers so that you continue to you know do business there you go

LM: well thank you so much

CSM: thank you

LM: I was really excited to learn all about the cannabis business from Colleen – it was something that felt like a big mystery to me, going into this conversation. But what I came away with was: it’s just a business, like any other! Granted, a highly regulated business. But for the most part, the tips and ideas that Colleen shared can be applied by any savvy business owner to improve their own operations.

And Colleen has such a passion for business, no matter what that business is. After I hit stop on the recording, she sat with me for another fifteen minutes or so and we talked all about podcasting – my goals, competition, how it all works. I really should have kept the recorder running, but I kept expecting her to have to dash out the door, onto the other twenty things she had to do that day. But with me, like she describes being with her customers and employees and family, she was so generous with her time.

Thank you for spending some time with me.

If you’d like to be on the podcast or you have an idea for an upcoming episode, I’d love to hear from you. You can reach me at lisa(at)postcardsfrompalisade.com.

The Postcards from Palisade podcast is available on all major podcast distribution platforms. Except soon, we’ll no longer be available on Stitcher, since that app decided to shut itself down as of August. That was actually my favorite podcasting app and I’m going to miss it. Find us and subscribe on the other platforms so you never miss an episode. Latest episodes and links to more information are also posted on the website postcardsfrompalisade.com.

Thanks for listening. With love, from Palisade.

E11: Colorado Lavender with Olivia Coe and Lee Ann Nielsen of the Colorado Lavender Association

Why does Palisade have a lavender festival? How exactly does one celebrate lavender? Why does lavender grow so well here? Learn everything you ever wanted to know about lavender and the upcoming Colorado Lavender Festival from Festival Director Olivia Coe and Lavender Association of Colorado Treasurer and lavender farmer Lee Ann Nielsen of Nielsen Village.

For more info about the Colorado Lavender Festival and the Lavender Association of Colorado, check out their website. To learn more about volunteering at the event, check here.

Music by Romarecord1973 from Pixabay.

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Transcript:

Welcome to Postcards from Palisade, the podcast that shares a snapshot of the people and places that make this slice of western Colorado wonderful. I’m Lisa McNamara.

Today I’m coming to you in a cloud of calming lavender. I’m talking about the Colorado Lavender Festival and lavender in general with Festival Director Olivia Coe and Lavender Association of Colorado Treasurer and lavender farmer Lee Ann Nielsen of Nielsen Village.

Listen on to learn all about lavender, how and why it grows so well in Colorado, why I planted my plants in the perfectly wrong spot, and how lavender is celebrated at the upcoming 12th annual Colorado Lavender Festival, held from June 23rd to 25th, presented by the Lavender Association of Colorado. To buy festival tickets or sign up to volunteer real quick, check out their website coloradolavender.org/annual-lavender-festival.

But then, come right back here, because today’s Postcard From Palisade is an episode for all your senses.

OC: I am Olivia Coe I am the festival director for the Colorado Lavender Festival this is my first year and picked up with the organization I think in end of November of 2022 so I’m very excited to be planning this year’s Festival

LN: I guess we’re excited that she is with us I’m Lee Ann Nielsen I’ve been involved with the association for many years and have been the treasurer on and off for many years so and continue to be on the board work as the treasurer for the lavender Association of Colorado

LM: and Lee Ann how did you get involved with the festival originally?

LN: you know I joined the lavender Association in 2011 and they had only been going for a couple of years and that happened to be their first Festival that they had planned to do so I went as a generic participant I went on the tours I went to the meetings that kind of thing and just learned the value of lavender because initially I didn’t really care for lavender but looked at it as kind of a challenge an easier challenge we started farming with grapevines and that is definitely a lot of work and the I’ll tell you the lavender meetings that I went to were they were so friendly and so passionate and so willing to share that I it just it just caught me up in it and it’s like you know what I can do this there’s people behind me so and then I just continued just learned what I could learn and just develop from there

LM: and Olivia how about you how did you get involved with it

OC: well I moved here to Grand Junction just over a year ago I actually live in Fruita I wanted to move to Palisade so bad but housing fell through like everybody’s story probably

LM: we can still get you here

OC: yeah and fruita is fun too I really enjoy it but Palisade has my heart but so I was just looking for a part-time job I’m actually the store manager for Habitat for Humanity as well and so I was looking for some additional income but it was hard to like find a job at you know like a restaurant or anything like that based on the hours I worked at habitat and I just happened to see this on indeed and I was like oh yes lavender sounds wonderful and I participated in the Lavender Fest working with sprigs and Sprouts about I think was four or five years ago I think it was 2016 so I had enjoyed it and I’ve always loved lavender pretty much that’s one of the only scents I’d buy if I buy scented items so it just all kind of sounded perfect to me and then prior to being here for several years I’ve organized other festivals mainly mushroom festivals but big big events that were like full weekends and so it just kind of was the perfect fit for me so very exciting yeah

LM: whoa it’s good luck that you saw that

OC: I know and lucky that Lee Ann gave me the time of day

LN: yeah well board decision board decision wasn’t just me

LM: the 12th annual Lavender Festival is coming up June 23rd to 25th and did I get those dates right

OC: you did

LM: okay great so what’s the what’s the festival all about what events are part of it what goes on there

OC: yeah so the main the major Festival that we do is June 24th so that’s the big day where everyone comes in shops all day long at all the vendor booths and then we also have live music we have demos seminars we have cooking classes things like that wreath making so that’s only the big to do for the festival that the whole community usually comes out for it’s five dollar tickets not not too bad but really just giving a venue to people who are artisans and craft vendors a lot a lot of them are centered around lavender some are also you know different arts and crafts but so that’s our big main event then we also have Friday night or Friday farm tours so those are private events those including one in North Fork Valley and one in Grand Valley Mesa County so attendees will purchase a ticket and then they’ll visit four to five different farms depending on which tour they choose and then they’ll have a catered lunch delicious and then they’ll get prizes and gifts for each of the locations and be able to shop and each of the farm owners will do a separate in training or or a demo or like teach them how to make some lavender product or things like that it’s really cool and then our Sunday the last day of the festival is more kind of open form so with that one people will do self-guided farm tours so they will be able to visit any of the farms that decided to participate in that and they’ll most farms will usually have some kind of an activity or some specials for the people attending that part of it too so that’s the main part of it Lee Ann what did I miss

LN: dinner

OC: oh dinner dinner hello so we have dinner at Maison la Belle Vie on Saturday night after the festival so that’s a big fancy event they make a delicious lavender inspired meal with each course having lavender infused into the dish so it’s going to be beautiful and lovely you should come if you can

LM: what’s interesting I think too is that it’s you can have a variety of experiences for like different price points like you can have pretty much you know five dollars a ticket it’s not that bad and then it goes all the way up to like quite a bit for the dinner and the farm tours and things but it’s like you can kind of or the self-guided farm tour yes right so I think that’s really cool like there aren’t many festivals where you can have that level or that number of different experiences

OC: yeah, pick your participation level yeah

LN: and I think one of the biggest focuses that’s always been at the heart of the association is the education about lavender and what you can do with it and what because that’s usually one of the first questions people ask well so what’s the big deal with lavender, right and so this gives different businesses and farms a way to really explore and explain how they use lavender from just some basic agritourism to their culinary products to their bath and body and you know how how do you do it you know the essential oils of course are always a big thing there’s many that are big specialists on on that as well so

OC: you know what I forgot the art contest oh yeah I’m going to let you run with that one

LN: oh yes well because it’s kind of

OC: it’s free-form kind of

LN: it is yeah we every year for the festival we promote a an artwork a two-dimensional art piece so for example the artist that we’re featuring this year was chosen last year last year’s festival and so then we purchased her artwork and then are able to use it and all our promotional materials and everything for the for the coming Festival so right now we are promoting the artwork for the 2024 Festival that will be chosen at the end of this Festival it’s kind of confusing on the timing there but we’ll we’ll choose it at the end of this Festival so that when this one is over we’ll have something to work with to start planning our 2024 Festival so and we’re it’s such a an exciting thing to see what these artists come up with and it’s like I said two-dimensional and there’s really no age limit on you know who can participate they just have to meet some of the criteria that the art gallery needs because we have it displayed at the Blue Pig Gallery just in this area

LM: and when is it displayed

LN: it’s actually on display now we reserve the initial vote to the members of the association so the members of the association hopefully will receive the photos and a voting ballot of all the artwork that has been submitted so they can do their initial choices the top three maybe four depending on how hard it is to decide but usually the top three finalists and then those three finalists are featured in continue to be featured at the Blue Pig Gallery for anybody who comes in the week prior to the festival then they get to do their voting of the three that the membership had chosen

LM: got it okay so the public ultimately picks

LN: yeah so then the public picks the final the final one and then the end of Sunday the end of the festival weekend is when we’ll do the tally and so we should hopefully know by the Monday after

LM: so why does palisade have a Lavender Festival who started it why did they start it

LN: oh interestingly I guess I’ll take that because I researched that the looking into this started way back in the mid how do you say that the mid 2000s

OC: the mid aughts

LN: the mid ok thanks I don’t know how you say that so what happened was prior to 2007 we had a Master Gardener in the Grand Junction area who worked very closely with the CSU Tri River Extension Center that’s out there on Highway 50 and her name was Kathy Kimbrough she’s still in the area she has Garden Scentsations her own still a Master Gardener still doing her design work and such but she had noticed that and I got this out of an article she had noticed that in all of the homes that she would go to to help with their landscaping situations the lavender was there you know there was everywhere or once in a while she would see lavender and and she saw how it was thriving and she worked very closely with the Extension Center at the time Dr Curtis Swift was the horticulturist agent Horticulture agent at the CSU and I guess she with her passion and her vision convinced him to really work on this so when and so that was prior to 07 so then in 07 he agreed to put a test plot out at the Extension Center just to study it find out how viable is this you know can can they prove there what she was seeing in the public homes and their landscaping and it was very successful so then he furthered the prospect and sent her to Sequim with the Master Gardener scholarship sent her to Sequim Washington who has been doing lavender up in that area it’s kind of at a peninsula up there in the Washington area they’ve been 30 40 years doing lavender up in that area so she went up there to learn what she could learn and and that further fed her passion and her and her vision for it so in April of 09 they’d done their test plot you know she studied wrote her reports in April of 09 they and they put out their feelers for a a like a test meeting you know or you know to to find out how they could you know if there was any interest out there and they ended up with over 50 people showing up at their meeting at their very initial meeting yeah so there was big interest

LM: that’s a lot

LN: big interest out there so they explored the whole avenue of everything and shortly after the Lavender Association of Western Colorado was formed and so initially lavender in the state started here on the Western Slope in the Grand Junction around that area kind of Mesa County and and South a little bit down into the North Fork Valley region another person was at that meeting who had already been a long-term lavender growing long long time and that was Paula Lagar from Sage Creations who is still here in business and I guess she’d been growing lavender for a few years so Kathy went out to see her place and said oh my God you’re already doing it then that means everybody can do it too type of thing so they just and that just furthered everything so then you know and when you think about starting up a whole organization which is kind of a a prospect these people were had to have been extremely committed because they had the legal side of it the whole organizational side of it to do yeah some impressive work that they got accomplished in October of 09 Dr Curtis Swift and Kathy Kimbrough wrote a research article of which we have on our website but wrote a research article about the whole viability and the things that you need to think about and what what would work best and even down to how to propagate lavender because it doesn’t necessarily grow by seed you have to some plants truly just have to be propagated from another plant so there’s two main varieties that are that are seen predominantly even across the country but it in our state in particular one has to be propagated the other one can be done by seed but it’s iffy as to its success so there was a lot of activity going on in 09 they formed the organization they got the research project done and they held their first annual lavender and artisan Christmas Fair by December of that year so yeah these were some some hard-hitting fast-moving people that were that were really working on this

LN: and then what is it 2011 was our first annual festival to be held in the summer time so and then we just continued to to progress from there and it was in 2018 that we went statewide took a you know a year or two to to really work on that focus because there were farms that had already developed on the Front Range or in the southwest corner you know there was the statewide there was people growing lavender in in all kinds of areas so we said oh my gosh we need to embrace these people and and really focus on lavender as an entire state not just in one region so since 2018 we’ve been statewide and changed our name then to just the Lavender Association of Colorado

LM: I had no idea that there was a lavender would you call like a trade association or um what’s the right name for it

LN: it was just it was a non-profit association of like-minded people that their love was lavender and how do we promote it and make money on it I mean that’s kind of one of the features of why you do some farming is can I earn anything off this and so it was a cash crop believe me I I had a vineyard that I managed and took care of it was very small it was only three acres it was a losing proposition because because it’s hard work and major amount of effort that goes into it so I have great respect for CAVE and everybody involved in that arena but I had to make my exit yeah and I exited into lavender which is I’ll have to say much more pleasurable right off the top I mean the plants you smell them right away and they’re beautiful right away so yeah there’s my new love yeah

LM: why does lavender grow so well here where they were able to figure that out when they were doing the study

LN: oh yeah we have very dry dry and hot same same way grapes do well here dry hot they don’t need very much water very little water actually and we have slightly alkaline soils which is really good for for lavender although lavender is very adaptable it can grow in crazy stuff but sunshine and sunshine is the other big key you’ve got to give it at least six hours of sunshine a day at least and we have I mean you just don’t want to plant it on the north side of your house or where there’s a lot of shade

LM: I’m thinking right now about where I planted by yeah and that would explain why it’s this big. It’s in the shade.

LN: yeah and sometimes people will put it in their landscaping and water it as frequently as they do their grass lavender does not like wet feet that’s like the common thing they don’t like wet feet

LM: that’s perfect for here so really yeah and low maintenance

LN: so just being dry hot and sunny

OC: so put your plant on the other side of the house now

LM: yeah definitely messed that one up also another thing that we touched on a little bit earlier so you Lee Ann have a lavender farm and you were saying that this year was a little bit more challenging and that kind of ties into it because it has been such a wet year that the lavender isn’t I don’t want to say ripening blooming it’s not blooming on its normal schedule

LN: it’s a little bit slower yeah and one thing that we’ve learned as we were exploring statewide coverage for the state the Front Range is cooler a little bit cooler sometimes although it’s not necessarily a hard truth but it can generally be kind of cooler and where we’re considered high desert on the Western Slope so and we’re generally say around what 43 4700 elevation here but they’re higher generally over there so that’s why they’re cooler for one thing so their bloom and everything is is later than ours so we always started with our bloom in this area maybe around June maybe June July and we’re we’re pretty much done for the season you know as far as our our first big bloom goes where the Front Range will be starting in July so there it’s in it’s neat because you can get everything you need here on the Western Slope lavender wise and then you can go over to the Front Range and get everything again so it makes it a cool thing but this year like you said this year in particular we’ve had a wetter winter time the spring has been much cooler for us on the Western Slope much wetter rainier the wind has not been as bad last year was absolutely horrendous but this year for us that hasn’t been that bad so we are slower this year by almost two to three weeks for our for our bloom but you know what all it takes is is a day in the 80s and they’re going to start going berserk I can see it happening already just this week so it’s just a matter of and on our side of the mountain range we probably have to water a little more frequently than they do on the on the east side so it just kind of and then everybody has their own little micro climate areas and Front Range is much more I think variable and I shouldn’t say they’re more variable they just have a lot of variation there just like we do here because Delta County Paonia Hotchkiss a lot of them are kind of mountainous type of regions we have a huge contingent of lavender down in the southwest corner lots of them down in the Cortez and Bayfield Ignacio Mancos just that whole Southwest arena and I’m not that familiar with that area but I think of it as being hotter yeah than us I don’t know if they really are but that’s what I think only because I think they’re closer to to Arizona and to New Mexico and that Southeast Utah so it’s a hotter to me it’s a hotter area so yeah so they they do I mean every area has its own challenges with that so it just it kind of depends but I know for us here at festival way I think maybe the Grand Junction area has finally caught up to what Paonia and Hotchkiss because they might be a little maybe a week behind this area because we’re a little bit lower a little bit hotter

OC: so now we’re kind of the same

LN: and and now yeah because our cool spring that we’ve been having and this intense cloudiness yeah threat of rain every day it’s crazy yeah it’s just been real different

OC: one thing about the Front Range too with their later blooming don’t they have a July Festival right

LN: yes they do they do yeah the Denver Botanic Garden at Chatfield Farms which is in the in Littleton they do an annual Lavender Festival yeah they’ve been doing that one now for I want to say five to seven years five six years okay something like that yeah they’re members of the Association great supporters yes great supporters of us so yeah we get to we then go to to the Front Range then do festival time again

LM: you probably get to enjoy a little bit more of that because you’re there a little bit more as a tourist than as an organizer

LN: and you know what’s interesting is even though this is our 12th year as a festival we still reach people at the festival who they’ll say I never knew lavender grew in Colorado I never knew there was a lavender Association and then we go over to the the Denver Botanic Gardens at Chatfield Festival same thing yeah I didn’t know lavender could grow here it’s just like you guys we’ve been around for a long time but there’s it’s just yeah just getting the word out there is what’s really important

OC: yeah so we thank you Lisa for helping us yeah

LN: indeed most indeed

LM: I’m so glad I have the opportunity to do that so do you do you Olivia do you have a favorite lavender product

OC: oh gosh there’s so many so so many good ones um hard hard one I mean literally the only scent I take get is lavender so you know like lavender soaps and lavender room sprays and lavender dish soap so I don’t know everything I’m just gonna say everything all lavender everything I think if I could make a scent all together I would probably do like an oil like kind of lotion hand lotion sort of thing with coconut oil lavender and then like wild sage that would be like my favorite scent ever

LN: oh that’s an interesting combination

OC: somebody make it for me please

LN: I bet we could do that gotta find some wild sage somewhere

OC: ok I’ll bring you some from my my warmer neck of the woods in the Cortez Mancos Durango area

LN: okay good okay

OC: it grows well down there

LM: did you grow up down there

OC: I grew up in mostly in Norwood and I worked in Telluride for a long time and then I would always go on trips in the kind of further south area southwest corner of the state

LN: I forget that that you’re kind of from that area

OC: that’s ok yeah but I would say like it may be a little bit drier I don’t know if it’s much hotter but I think I can think of like the Mancos Durango area I think that’s a little a little more pleasant yeah Cortez Dolores Dove Creek area that would be a probably similar climate but maybe even a little more dry

LM: Lee Ann what’s your favorite lavender product if you have one

LN: um favorite lavender product I’ll have to say probably for a body product my two favorites are the oh maybe it’ll have to be three favorites maybe it’ll have no I do I like lavender I like lavender lotion and I like lavender in soap in a bar soap but I also like the lavender sprays that the farms can make when they do their distillation they get the essential oil and then the water feature that comes off of it is is called hydrosol it’s a or a lavender water or something like that and it’s you know with an with an essential oil you really need to dilute it before you use it you know regardless of what you’re going to do with it you should be for safety sake but the hydrosol that comes off in the distillation process is usable immediately you don’t have to mix it blend it anything you can spray it right on your face right away you know it’s just yeah it’s an amazing product and so and I I’ll have to say I guess I use that on just about everything me linens so I guess maybe that’s my all all time number one must be it’s got to be the number one

OC: yeah okay I thought of one thing okay so it when I worked at sprigs and Sprouts about 2015 they had a hydrosol that was called chill pill and it had like it didn’t smell like perfume it smelled like lavender but it had this like sweetness behind it that wasn’t overpowering it was perfect so I wonder what I think it was gone now

LN: I’ll have to ask him and I’ll let you know I have to see if they still make something like that yeah yeah and that’s that’s kind of the beauty of lavender is you you can blend it with other other things and there is there is a difference between what is produced from from a farm itself versus what you get in the grocery stores two different things and they’ve been able to perfect the smell if you will of of lavender that many commercial products are synthetic right they’re not even using a real lavender oil I mean lavender based anything and that’s when that’s very initially that was my intro you know in my own youth my intro to lavender and I didn’t I like it right I just I did not like that smell

OC: fake lavender smell

LN: yeah I just didn’t care for it but

LM: it’s a big difference

LN: when I started exploring growing it it’s like then I learned the nuances of some a couple of different cultivars and a couple different varieties so there’s there’s a culinary side of lavender to use that’s very different from your other lavender that is mostly used for body products big and oil producer hydrosol producer so yeah it what you get off the farm is very different from what you can buy commercially even from certain reputed vendors that you buy your products from to make your like lotions or soaps or something depending on where they’re sourcing what they’re getting may not even be a hundred percent pure lavender it may be a combination of constituents to meet a requirement

OC: the chemical combination

LN: yeah it really kind of is the constituents that’s in it you know you have to have this much of this one and this much of that one and and so then it get it lends to standardization it will always smell that way

OC: almost too perfect

LN: that’s right but it skews the the whole idea that will is this real lavender yeah we have our terroirs just like grapevines do and wines deal with so lavender has this has the same thing

OC: the varietals yeah one thing that’s nice about the festival is we only allow artisan handmade products so you won’t see those fake lavender scents in anything there it’ll be all natural real I mean not everyone’s gonna have lavender but yeah if you get lavender there it’s going to be handmade

LN: yeah yeah because we do have that we have that as that is quality a quality issue for our Festival

OC: yeah expectation we’re not gonna you can’t bring in chemical products really

LN: well and part of that is because as farmers we work real hard securing the value of our product you know so we don’t want to who’d want to buy a fake cucumber off of a farm okay well you know this is cucumber it’s yeah

LM: that’s great that’s a great distinction to make one of my favorite things recently has been the little having a little sachet in my suitcase when traveling and then yeah and we open it up and it’s just like it smells like home and it smells amazing I love that

OC: ensuring you have a peaceful good trip right

LM: yeah that’s really nice when traveling so I’m pretty hooked on that and then the culinary thing too like you’re talking about I think it and that’s such a French thing really like herbs de Provence and like I remember the first time I ever tried that and I was like well you can’t eat lavender like it’s a flower you know I had no idea but it’s just such an awesome unique flavor that’s like yeah very I mean very very strong but really interesting like nothing else

LN: and the strength of it is on the is on the user you know or the cooker whoever is preparing something and that’s one of the keys with lavender because it is a very strong herb and your your culinary varieties are the angustifolias or the true lavender so and they are the ones some of them when they grow they can develop seeds and a lavender plant might grow from that there’s a couple varieties and I don’t know the name a couple of cultivars I don’t remember that you can truly grow them from seed but most of the ones that are on farms and such are done by propagation also and that way you get the the trues there’s hundreds of cultivars out there hundreds of them but the so your culinary one is angustifolia it’s usually kind of a shorter blooming not maybe not quite as dense it has stubbier looking blooms your lavandins which is a common name or the x intermedia are a hybrid so they’re a hybrid of the angustifolia and then another variety of lavender but if they’re very hearty they grow beautiful long flowing they’re graceful you know when you see them and those are not necessarily your culinary varieties you can eat them they have a higher camphor content so it’d be like eating mentholatum or Vicks or something like that yeah so and that’s where people because they don’t they don’t maybe know what they have or what they’re trying to cook with and so they’ll get well no it tastes like soap tastes like my grandma’s lotion it’s like well probably you it’s a combination of factors you’ve used the wrong lavender it’s not a culinary lavender and you’ve used way too much you know if you use too much of any spice it’s going to be off it might taste metallic yeah it’s just not gonna taste good yeah but I have to ask you a question if you were to describe the taste or the flavor of rosemary how would you describe that

LM: that is you know what there are some similarities because it’s definitely piney and you know you do a really strong rosemary when it’s really concentrated it does become almost like a menthol or you know lemony or ah I’m losing the right word but now that you say that I do I can’t think of some similarities

LN: well and my point is people will say well what does lavender taste like well what does garlic taste like

OC: yeah how do you describe it

LN: how do you know how do you describe you know what something salty tastes like yeah I already describe what does salt by itself tastes like so it’s real hard to really put that into a description so some of the descriptors are well it’ll give kind of a floral herbal maybe mineral flavor or something but

OC: it’s so hard to describe

LN: it is it’s just very very difficult to label

LM: yeah and everybody’s tastes are different so it’s a lot like wine like I used to I used to pour wine for people and they’d be like well what does it taste like and I’m like I’m not going to tell you yeah you tell me yeah like everything tastes different to everybody and I can’t tell you what it tastes like a lot of people got mad about that

LN: exactly so true that is so true and then mixing it and it’s an enhancing herb so blend it in with your spices blend it in with your your baked goods or something it will impart a little bit of a flavor on its own that you’ll know that you might know that it’s there you might not but it will enhance some of the flavors of everything else that is that particularly spices I think is where it really works

OC: and I just gotta say lemon and lavender together all the time all the time

LN: lavender lemonade yeah

OC: they made for each other I think

LM: well I think that dinner is going to be a great time to experience that all those different flavors and things and it’ll be interesting to see what they do with it

OC: and this is the second year working with them for the dinner they tend you see they’ve had one round and this one’s going to be even better

LN: oh yeah I’m real excited about the menu this year it this sounds yeah it sounds tremendous yeah sounds amazing

OC: yeah check it out on our website

LM: so I maybe that just answered my question but what part of the festival are you most excited about

OC: I’ll let you start and then I’ll go

LN: oh gosh I have to say that the main event on Saturday the festival in the park is probably the one that takes the most amount of attention and planning for the shoulder events the Friday farm tours for the farms that are participating in that they indeed have to do some advanced planning and I’ve participated many years with that and then Sunday tours is a little bit more relaxed and depends on the location some are are big time it’s like going to another festival at their their location I my location will be more low-key we want to engage with the with the customers that come to us we want to teach them a little bit more about what we do and and that’s probably the biggest value in all of it is is we’re constantly educating people you know how to do something why you do it this way and what good is it for and what do you get out of it type of thing so we’re yeah it’s we have one year we had a a vendor that had come to us from the Front Range I believe they were an alcohol vendor actually and at the end of the day the guy that I had worked with the closest said I have never been to a festival that has been more friendly laid back he said everybody coming to us has been so eager to see us he was so impressed at just the lavender in my and he attributed the whole lavender environment it’s like yeah well it’s proven it’s very calming it’s very yeah

OC: hard to be angry

LN: yeah, it’s just like we have so much fun at the festival and at all of our events that we do we just truly enjoy them

OC: so she said all of them that’s what she said

LN: all of them you must go to all of them

LM: mostly Saturday but also yeah for sure like yeah it’s like picking a favorite child or something right

OC: yeah that’s how I feel about it it’s been like giving birth this whole festival thing

LN: it has probably been just as hard

OC: yes for sure yeah it’s been several months of preparing and planning and just you know working and working and trying to make this baby come alive so it’s been fun I will say that probably at the end of it that would be my favorite time because I will have been successful things will be done but I am very excited about the the vendor fair part of the the main event festival I think that’s going to be really fun just meeting all the people that I’ve worked with and started to plan you know things out all the vendors that are going to be there like you said that chill vibe during the fair the festival part of it when I was attending as a Sprigs and Sprouts employee just helping there it was it was just like everybody’s just like oh I’m so happy this is great we’re here

LN: it’s very interesting we enjoy the people that come to us and they seem to enjoy their time so much and yeah it’s just a real shared shared environment

OC: so probably most excited about that but you know I think I don’t even think I’ll get a chance to see any of the farm tours at the beginning probably at the end either because really what I’m in charge of is that main event part and making sure that that goes off without a hitch so no I’ve got a lot of pressure

LN: all the coordination yeah you poor thing

OC: yeah no it’s okay I really am enjoying it and it’s I like figuring out that puzzle of it too you know and just trying to make the things fit together and and it feels good that we’re at a good point right now there’s still a ton to do but I think we’re kind of the main big tasks are behind us

LN: coming down to the home stretch yeah and that’s the beauty of it that is all these stress and stress and stress and plan plan and yeah and then it’s happening and it’s like oh my God it’s falling into place you know just yeah when we thought things were the worst it’s like yeah nope it turned out real good yeah

OC: I have a little side story on that I have a friend who I go to some meetings with and she was talking about planning an event you know and she was talking about how stressed she was and how you know how I’m gonna get it all done and there’s just so many things I’m responsible for and and I told her I was like so I’ve planned a lot of events and you will mess something up absolutely something’s gonna go wrong but you know what you just drop that ball and you walk away you know because somebody’s either gonna pick it up if it’s that important or it’s gonna go away talk about it for next year and how to not do it again

LN: you’ll learn

LM: that’s a really good outlook to have because something always goes wrong it’s like inevitable

OC: yeah I mean do everything you can to get it right the first time you know but don’t don’t live in the stress that it causes to you know worry about what is going to go wrong because inevitably it will so

LN: and while you’re doing it it’s like oh I should have done this I should

OC: yeah you just bring a notebook and you write yourself notes

LN: yeah and you just learn as you’re going through

OC: yeah but it’s gonna be fabulous and we’re gonna have fun I’m not worried

LN: you’ve done some amazing planning and prepping your first time through

OC: thanks it’s been great

LM: is there anything about the festival or about lavender that I didn’t ask you guys that you wanted to talk about

OC: I’d say about the festival we’re looking for volunteers so we have a handful we definitely need more we just added a volunteer coordinator will be helping to recruit and so please go online we are it’s on our website as well as on our eventeny page so that’s where we’re doing our all of our tickets our vendors volunteers things like that are all going on eventeny so do look that up please sign up and volunteer if you can not necessarily you but you the listener

LM: yeah you how do you spell eventeny I’ll put a link in the description for sure

OC: yes it’s e-v-e-n-t-e-n-y and just dot com and then you can just look up Colorado Lavender Festival and that should pop up yep

LM: awesome

OC: yeah what about you Lee Ann

LN: oh gosh I could go on and on

OC: you’re a wealth of knowledge I love it well I’ll say something about Lee Ann I couldn’t have done this without her she has been so helpful and and just somebody who I’ve always turned to and I feel like my mentor in this so I really do appreciate everything that she’s brought to the table

LN: I guess it attests to how long I’ve been around

OC: but you’re so kind about it and you really care and it means a lot

LN: thank you

OC: yeah

LM: that’s so sweet

OC: no crying girls

LM: so before we go I have to ask you both what your favorite thing is about the Palisade community because I ask everybody that so

OC: you live here I’ll let you go first

LN: you know I I I just enjoy the small town vibe being in the whole small town arena and I also really appreciate the agricultural focus that is here we have a lot in this area that is incredibly an incredible amount of agricultural things that are I mean the farms the vineyards the the grapevines the everything and it’s that gives me a sense of unity and I and it’s interesting when I talk to somebody else who isn’t from Palisade they’re very impressed that I live in Palisade which further supports my belief that it’s a really cool place yeah it’s a really cool place oh you’re in Palisade I want to live there I know yeah we pat ourselves on the back I’m glad I chose it

OC: good choice for me I grew up like I said in San Miguel County so Norwood that area and it’s a very small town vibe as well very small 500 people when I first moved there in the I know right long ago but this small town is a different vibe it’s definitely I feel like you definitely get it’s just very peaceful and live and let live and like I think that it’s just a very open and understanding community and they still you know do all the same things that were done out there but there’s also the access to more you know activity in the area and so I think for me coming from that small town and coming here felt like home you know in more of the way that worked for the person that I am so you know it just has some magic to me that I can’t describe

LN: I know it is it’s kind of hard-hitting

OC: and it’s drawn me for many years

LN: the tourism focus the agriculture

OC: yeah my best friend she lived right across from the blue Pig right up on those top apartments up there and I was gonna get that apartment and so I was devastated when I didn’t get it and ended up in Fruita but you know it’s cool to still be part of Palisade and the festival and everything

LM: and like I said we’ll get you over there

OC: yeah someday someday I’m crossing my fingers it’ll work out

LM: just keep looking for stuff it takes awhile

OC: but thank you for having us here in Palisade

LN: yeah I appreciate it I’m excited to listen to the podcast

OC: what about you what’s been your favorite things about Palisade

LM: oh it’s the I mean the community I love how you said the unity

OC: yeah Palisade it is special and there’s like I don’t think you get like in in the rest of Mesa County there there is community in Grand Junction and Fruita and Clifton

LM: for sure oh yeah absolutely

OC: but it’s it I don’t know Palisade like I said it’s just it’s magical and people like really want want you to be around it feels good

LM: I know it’s so cool I don’t know I don’t know what it is and maybe I don’t I don’t want to figure it out but it’s just like maybe it’s the lavender in the air maybe that’s something

OC: maybe that could totally be it yeah I mean especially coming from the Norwood area Telluride like Telluride had such a they had a really great community for a really long time and a lot of locals have said that now it’s changed a lot and it’s not as kind of wholesome and tight-knit and you know a little bit more I don’t know just it’s not what it used to be it lost its spirit so I’m hoping that Palisade hangs on to it

LM: I know I know that’s really scary how do you balance that and yeah yeah Telluride yeah it is just so busy so many people who live there don’t live there full time

OC: yeah most of the most of the residents well prior residence now live in Norwood or Montrose or Cortez or you know things like that and so it’s nice that people can still live in Palisade mostly

LM: I know I know hopefully with planning and everything it seems like they’re trying to be intentional about keeping it the way it is but it’s like yeah that’s tough that’s tough balance

OC: it is it is I think they’re striking it right now so let’s just keep keep on hoping that they continue

LM: thank you so much for your time it was really fun getting to learn about lavender from you both and the festival and I hope I’m sure it’s gonna be awesome event I can’t wait to check it out

OC: yeah thank you so much for having us

LN: yeah thank you thanks for having us this was exciting

OC: first podcast I’ve been part of

LN: me too

LM: Get some of that lavender calm for yourself at the Colorado Lavender Festival this weekend, either as an attendee or a volunteer or both. And don’t forget to swing by the Blue Pig Gallery asap to vote for the artwork that will be featured at next year’s festival! I’ve already cast my ballot. And, if you’re up for it, shoot me an email and let me know what you think lavender tastes like at lisa(at)postcardsfrompalisade.com

Are you enjoying this podcast? There are a couple ways you can let me know: you could leave me a rating or review on Apple Podcasts or a follow or rating on Spotify. I’d really appreciate it! If you’d like to be part of or have an idea for an upcoming episode, you can reach me at lisa(at)postcardsfrompalisade.com.

Thanks for listening. With love, from Palisade.

E10: Cygnus Crossing – Kathy and Scott Gilbert

I catch up with Kathy and Scott Gilbert about alllllll the projects they have in progress right now: besides the Cygnus Coffee bus that we all know and love, they’re also working on the new Sempre Caffe in downtown Palisade, a yet to-be-named ice cream truck, longer-term projects at their G Road location by the high school, and one surprise thing. We talk about what brought them back to Palisade and so much more. It’s hard not to catch Kathy and Scott’s infectious enthusiasm, energy, and excitement for bringing tasty things to Palisade! Grab your favorite caffeinated or decaf beverage and hear all about it.

For more info about Cygnus Crossing, check out their website: cygnuscrossing.com or instagram: @cygnuscoffeebus.

Music by Romarecord1973 from Pixabay.

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Transcript:

Hello and welcome to Postcards from Palisade, the podcast that shares a snapshot of the people and places that make this slice of western Colorado wonderful. I’m Lisa McNamara.

Today I’m talking with Kathy and Scott Gilbert about all the projects they have in progress right now: besides the Cygnus coffee bus that we all know and love, they’re also working on the new Sempre Caffe in downtown Palisade, a yet to-be-named ice cream truck, longer-term projects at their G Road location by the high school, so many other things, and one more surprise thing.

LM: wow, so it’s so much more than I even realized
KG: it really does sound like a lot when you put it like that I’m not that busy
LM: is that everything?
KG: yeah I think that’s it
KG: we’re working harder than we’ve probably ever worked in our lives but it’s also
SG: it doesn’t feel like it!
KG: but it doesn’t feel like it. it’s it’s fun work. yeah like I’m building this thing, I’m making this thing happen, and I get to be creative and I get to try this thing and if it doesn’t work then fine, I won’t do it again. but at least I tried. what’s the worst that can happen? yes it can blow up you fail. Okay!

We also chat about what they love about owning a farm – because, yes, they do that too:

SG: you own 30 acres here in Palisade, you’re producing something. you’re actually making the land produce something for people to have to eat and it that just
KG: that’s the coolest thing. yeah we like producing and growing versus just sitting and observing. we’re not good at observing, we’re just, passive, not our thing

And why the business community in Palisade is so great:

SG: on a business front, one thing that’s unique about Palisade is there, not 100% but there tends to be a cooperation among the different businesses and the different people that own those businesses.
KG: it’s not catty and backfighting and that’s yeah
SG: right, all boats rise when everybody cooperates
KG: because we we all, if we all succeed that’s for the better of everyone. it’s the town we want to succeed

All that and more, on today’s highly-caffeinated Postcard From Palisade.

SG: Go ahead, you first.
KG: Okay I’m Kathy Gilbert. I have many skills…we own a farm and I make coffee.
SG: And you went to high school here.
KG: oh I did go to high school here!
SG: I’m Scott, Kathy’s husband I grew up in Fort Collins. we actually met I guess in the in the orbit of Palisade.
KG: Well, I went to church camp and you were we were at the church camp in Ponderosa? So, that way.
SG: Yeah, and then came out here and met and so we have some sentimental attachments to the area but I’m a retired accountant having spent the last 30 years or so in Phoenix, came up here about two years ago
LM: cygnus what I’ve learned is it’s a constellation, right?
KG: It is a constellation, the swan constellation and it’s over the farm during the summer during picking season.
SG: and also symbolizes sort of the swan on the on the mesa over there too.
KG: We can tell her it started with a Rush song.
SG: I’m a big Rush fan and our son is too and he suggested Cygnus, and we thought Cygnus, swan, and there are some connections so it’s it
KG: oh that works!
LM: yeah so it ties it both to Palisade and in multiple different ways very cool
KG: but usually when you say Rush lyrics people go, what? so we don’t say it a lot
LM: oh no I know what you’re talking about. Tom Sawyer and everything. I forgot the other song names.
KG: He knows them all!
LM: so have you seen Rush like a bunch of times
SG: yes yeah yeah yes but well they stopped a few years ago but we went while we could
LM: Awesome. I feel like whenever I’ve met somebody who is a huge Rush fan they’ve seen them like
KG: as much as they can yeah right
SG: as much as they can
LM: so many times
KG: Yeah, every time especially that last tour
SG: right
LM: yeah. and how did you get into opening and operating a coffee business?
KG: that’s part of the dark tale
SG: that’s really your side of the coin
KG: that I get as my side of the coin. I was teaching at a private school and learned that I do not want to be a teacher and there was an opening at the coffee shop and I’m like oh I’ll go work there and turned out that was kind of my thing and then we bought a coffee shop in Phoenix and ran that for a few years. it was a failing coffee shop and we turned it into winning award coffee shop but he was, his job was just so busy at that time we couldn’t do it, I couldn’t do it alone and he didn’t have time to help so we sold it and started renovating houses and then we got here and I’m like I’m never doing a business again no that’s too much work and then six months later: hey I got this idea let’s buy a food truck so yeah
SG: and then let’s buy a property
KG: let’s buy the property!
LM: and now you have like six businesses or something?
KG: something like that yeah I don’t know what happened. I’m honestly not sure what happened it seemed like a good idea. it is a good idea it’s just a lot a lot juggling right now
LM: well and it’s not a typical food truck right?
KG: Nope. definitely unique she has her quirks her name is Brewnhilda b-r-e-w-n-hilda and I love her but at some point she’s probably going to kill me
SG: turns out 74 Volkswagen buses are very high maintenance, they take a lot of work.
LM: who knew?
KG: who knew?
SG: we’re fortunate to live very close to Restoration where Gary Brauns is a German mechanic as it happens in his spare time
KG: it needs a sticker on the back, like this bus is brought to you by Gary Brauns at Restoration Vineyards because it would not be running at all
SG: right and that was just a total fortunate coincidence that he was there to help with some of the issues that she had earlier on
KG: like going in gear going in reverse we still have a few issues but it’s getting there
SG: It’s getting there.
LM: okay and so what what exactly is the model and year?
KG: oh 1974 Kombi Panel VW bus
SG: found in Mexico in a junkyard and restored
KG: sort of, parts were restored, parts are questionable.
SG: Yeah. so the dashboard is in kilometers we have to say you know 60 kilometers is about 40 miles an hour we have to do that mental conversion when you’re driving
KG: I got her up to 80 kilometers today it was terrifying, like I’m not going to do the math I’m just not going to do the math and every time you find your gears it’s in a little different spot
LM: oh yeah oh yeah. how did you find her?
KG: I was shopping on usedfoodtrucks.com and there was somebody who had taken a VW bus and turned it into a basically a non-legal food truck. they’d stuck in like a home coffee brewer and they’re like look this food truck is for sale and I’m like no that’s terrible, but maybe there’s something better so I Googled VW bus food trucks and I found two companies. one does these plastic replicas out of LA that don’t drive and you have to tow which defeats the purpose but the LED roof goes up on lifts and it’s really cool and then the other one was a company out of New York that will build them to your specifications and so we went with that one, hoping to drive it. and she sort of does she should not go more than five miles outside our radius though!
SG: Yeah. Fortunately there’s plenty to do with this two mile radius here
LM: yeah exactly you have a regular route or kind of going around to different businesses and then you’re back here in between. So Sing up the sun I was I kind of came over and ordered coffee and there was this couple ahead of me that basically just came over to talk about the bus. how often does that happen where people are driving by and they’re just like…
KG: every day, every day they will stop and come over take a picture with the bus, we talk about the bus and usually they had a bus or they had a friend who had a bus and they have camping stories in it or they did this in it and then they tell me their bus made it all the way across the country and I’m like yeah that’s not my bus
SG: it’s a very iconic vehicle for the 70s and 80s and 60s even
LM: right and it’s just such a I mean it’s like a tight-knit group of people who has
KG: they’re very specific on their buses and like you know you have to know the year and what color and they all look at the inside and question why did I choose the baby blue well because they only gave me three options and red didn’t work so yeah baby blue it is
LM: yeah I figured that was not a unique experience I figured that probably happened all the time
KG: all the time all the time, yeah. at least once a day and if we go somewhere it’s probably 10 people if it’s at an event
SG: it’s great because it draws attention.
KG: yeah she’s cool and I love her
LM: yeah she’s beautiful she’s like iconic with the way the top pops up and I don’t know when you see it from distance it’s like, how does that even work?
KG: what is that, yeah? What is that?
LM: and then you get a little closer and see how it all works
SG: yeah we went to the movies this last weekend there was a preview for a new Transformers movie they’re like oh
KG: and there was a VW bus
SG: that’s a Transformer
KG: I really hope that there’s a VW Transformer because I’m going to buy it that is going to happen
LM: oh my gosh and I’m glad that you’re able to get the roof reattached relatively
KG: yeah, that was a thing
LM: so what happened a couple weeks ago?
KG: it was closed, completely closed
SG: it was closed but we had, over the year that we’ve had her we have stopped latching the roof closed because it’s 200 pounds it’s hard enough to lift by itself and
KG: and the latch sometimes gets stuck
SG: and the latch sometimes gets stuck
KG: it’s a pain
SG: and so we kind of stopped latching. well there was that freak storm two weeks ago Monday that came through and within a space of 10 minutes there was maybe an 80 mile per hour gust at the perfect angle that lifted the roof off and
KG: then just ripped it off completely
SG: snapped it right off the side and believe it or not we were actually fortunate because had it not snapped off the whole bus could have tipped over
KG: and we were fortunate that the plumber called yeah and said hey Kathy your bus is open. I’m like oh no one of the kids didn’t close it right today oh those idiots! wait what, the roofs on the ground?
SG: we got down here just within, this is at like 10 o’clock at night just before it started raining
KG: to get it in the garage
SG: and had it rained all on the inside and on the machine it would have been totaled so it was actually in the scheme of things, we were lucky
KG: it’s not the worst thing yeah it wasn’t the worst thing that could happen it can always be worse
LM: yeah I’m glad it was able to get back up and running pretty quickly
KG: yeah Gary, that was due to Gary again, Restoration, and the kids came down and they put the roof back on learned how to use a rivet gun
KG: we’ve learned all kinds of new skills
LM: what are the challenges of operating a business out of a Volkswagen bus?
KG: keeping it stocked, keeping the generators
SG: winter is something we learned you don’t do
KG: we’re not doing winter outside
SG: with an open air roof bus
KG: nope!
SG: if it rains or snows and even when it’s just too cold it doesn’t go as well
KG: we learned that wind chill of 12 degrees starts freezing your pipes and so you close. things I know now
LM: so soon that won’t be as much of a problem, right?
SG: it’s part of why we yeah we needed a permanent roof going forward and then she’ll be for events only once once we have the brick and mortar up and going
LM: yeah I was going to ask was she going to be retired
KG: oh no she’ll go um she’ll go to events at that point and then Farmers Market season is coming
LM: yep, can’t wait!
SG: and then in the winter she’ll be in a garage safe somewhere
KG: she will be grateful for that
LM: so let’s talk about the new Cafe though! I think the whole town is really excited about it, I know I’m really excited for it. I mean, other than needing a place to maybe operate in the winter, but how did you decide to go downtown and buy a place there?
KG: actually saw the Realtor listing of it on Instagram and I went oh! that building is for sale
SG: what could we do with it
KG: that building! but within 12 hours we’re like all right we’re gonna do this we’re going to do gelato and tea and coffee and lots of healthy grab and go and so that is what’s in progress or process right now
SG: and part of that too was that this property here on G Road is taking, when you’re going from the ground up all the planning and engineering and architectural that goes into that takes a couple years
KG: we’re 18 months in it’s not just sitting here it’s like we’re we’re 18 months in on all of it
SG: and we have another 18 to go probably
KG: if they started today it’s 18 months
SG: so we can have this shop in town open within a matter of weeks or a month or so and then while this is still being developed
LM: okay so the original plan was to have a coffee shop here
KG: yes
LM: and it’s just you’re you’re basically like you’re retrofitting a house into
KG: they’re threatening, yeah, that was our first thought and then it turned into well, engineering wise we need to do this and it has a basement and so
SG: the original thought was to just kind of remodel this house into a coffee shop but the engineering and the architectural and all those considerations it may just be cheaper and faster to knock it down and rebuild, but the shop will be on this site either way
KG: so this where we’re sitting right now will be the front of house and so the coffee bar would be along the equivalent of where that wall is but then they’re basically doubling the size of this building going out the back and that’s where the kitchen will be and it’s easier to do that because then it’s on slab, it’s poured, it’s all new going in. but that is the plan for that
SG: right, right
LM: Amazing
SG: so the town location just you know, someone might ask
KG: why are you doing two?
SG: why are you going to have two.
LM: yeah, I was going to ask that! Just like that, too!
SG: and it’s really they’re two completely different concepts. the town location is going to be a little bit more of an upscale vibe, somewhat more dessert oriented. we’ll have plenty of food options too but a little bit more emphasis on gelato and tea and you know kind of a dessert feeling there and it’s going to serve people in town whether they’re residents or just coming into town for dinner. there’s not much there after five o’clock at night
LM: oh tell me about it!
SG: and you want to go have a dessert after dinner you know, we’ll be there for you
KG: we’re taking the entire backyard of it and turning that into a courtyard with a fountain and covered seating and just a good place to hang out when the weather’s nice
LM: I know a lot of people are like, we just need something to do at night that’s not centered around drinking you know or you know just something else
KG: and there may be like, a winery can come in if they want to ever do a pairing of cheese pairing or something and run that through there but
SG: or gelato pairing
KG: yeah or gelato pairing with wine would be fun, but we will not be serving alcohol. I don’t want to go down that path and there’s a lot here
LM: there is a lot here and I think just having that just having something else to do at night will be a really nice thing for the community.
SG: yeah exactly and this location on G Road will also be something to do at night, but it’s going to be a little bit more of a market vibe. it’ll be somewhat more food oriented with more emphasis on ice cream as opposed to gelato, some grocery items, and also we’re planning to have third party food vendors rotating through
KG: we’ve built out the kitchen, designed the kitchen and built it out so there can actually be more than one chef in there, so if somebody wants to take their food truck and try a brick and mortar they can come they can come and try it
LM: almost like a food hall or something
KG: kind of along the lines of a food hall um yeah yeah so more opportunity because build outs are very expensive and you don’t know if your thing is going to work or as a brick and mortar or if you just stick to food truck
SG: Yeah it’s exactly
KG: you just don’t know
SG: exactly, so food hall is a good term because it’ll naturally serve the high school, not only the students there but there’s events here almost every night where families are coming down, parents are coming down, it’ll have of course the road traffic and the town itself so you know two locations but two very different angles
KG: and our goal is, yes we want something the tourists like, but we really want something that the town likes because we live here and we want something for the town more than anything else
SG: and we will be opening in the winter
KG: and we will be open in the winter because we will not be on a bus in the freezing with that freezing steel counter we will be inside and warm. we’re really looking forward to that yeah
LM: the Sempre Caffe you’re thinking will be open this summer at some point?
KG: yes it will be open this summer, we’re going as fast as we possibly can
SG: as fast as the permitting allows
KG: as fast as the permitting allows us, yes
LM: I’ve been peeking in the windows every time I go by and I see that you all had to trench the floor?
KG: it’s like oh look there’s there’s dirt and big pipe, wow that’s attractive
LM: was that something you thought you’d have to do or was that a surprise?
KG: oh we knew we’d have to oh no
SG: it’s going from an art gallery to a basically a restaurant so
KG: it’s not going to be we won’t be cooking in there per se, we will be doing a lot of salads and sandwiches and prep, but even with that you’ve got to have a food prep sink and the food prep sink has to have a floor drain with an air gap to prevent back siphonage and then this has to have a floor drain and then this has to have a floor drain, so it’s like fine rip it all up. it’s just a lot easier instead of trying to make it work without that
SG: right so there’s there’s actually not a lot of work involved it’s the permitting process and then coordinate, getting the different trades that have to go in that takes the most time so
KG: so it needs to be plumbing, pour the floor, framing, finish the electrical, close it up, and make it pretty, and that’s the timeline and I have my trades ready to go, we’re like, we’re so ready!
SG: and then landscaping
KG: that can be done simultaneously however. It’s a process.
LM: right, it has to go in order
SG: we’re pushing hard. it should be just a matter of weeks at this point
KG: yeah yeah knock on wood
LM: very I know right go ahead you can do it
KG: want to talk about the warehouse?
SG: yeah so here on the G Road location, because that’s going to take even best case scenario from today another 18 months maybe more
KG: yeah, more
SG: by the end of the summer we’ll have a warehouse in the back of the property, southwest corner, where we’re calling it the test market and that’s going to be kind of a almost a pop-up concept, a full commercial kitchen in there but we’ll be able to be up and running on this location on sort of a call it a beta version
KG: plus we can, since it’ll be a commercial kitchen and we can wash our peaches there and freeze them to make jam later, we can wash our peaches and dehydrate them and sell them because it has to be done in a commercial kitchen and there’s nowhere to do that on the farm. so and we may end up renting out space if you need to press your grapes or because we have a lot of grapes
SG: yes and that will also be fully plumbed for that kind of an operation we’re thinking ahead to the most flexibility
KG: extra floor drains, extra hose bibs, extra plugs, it’s like it’s a transformer. but my favorite part is on the, on the, which end is that, on the east end there’s a 20 by 40 just covered area like ordinary fellows where you could just sit outside and in the shade and drink your coffee or whatever vendor happens to be there
SG: so that’ll be there while this building is being built
LM: okay okay wow so yeah it’s definitely easy to do that at the beginning rather than going back and trying to retrofit again
SG: exactly
KG: we’ll always over build, always put in more plugs, always put in more water than you think you’ll need, and a bigger hood for your stove
LM: wow, so it’s so much more than I even realized
KG: it’s a lot!
SG: there’s a lot to it. there’s a couple other nuances, I guess. the entry is going to be moving off of G Road and over to Shiraz because it’s hard to slow down and turn right here
KG: it’s kind of terrifying
SG: it’s a little bit terrifying and also that is going to accommodate a, the town is putting in a sidewalk to connect the high school through town over to the town.
KG: so there’ll finally be a sidewalk all the way to the high school
LM: boy that’s really needed
KG: yes so we’re we’re giving them land to do that because so that they have
SG: for a small price yeah
KG: yeah yes we haven’t discussed that yet. but but also in process right now, because I, we’re insane, um we have an ice cream truck that’s up and coming. it’s really cute it’s at the electrician that was calling when you pulled up I have an electrician right now he’s rewiring it to put all the equipment in. it’s a 1948 International Metro milk truck. it’s so cute, I mean Brewnhilda’s great and I love her, but I also really love this truck too
SG: well, we learned that we needed a backup for the bus and before we sort of committed to the brick and mortar route, we we thought a second food truck would be good and it will be good but that’ll focus more on ice cream
KG: but we can still make coffee
SG: we use Third Bowl out of Hotchkiss she supplies our ice cream for that and she will be primarily events if not entirely events
KG: yes yeah
SG: we think an ice cream truck going around to the different wineries would be a good concept
LM: that would be amazing
KG: yeah ice cream truck is awesome
SG: she’ll also be able to do coffee as a backup to the to the bus
KG: yeah we’re putting in a double espresso machine in there as well so we can do everything we do on that we can also do on the ice cream truck and then some
LM: does it have a name yet or are you still waiting for the right name to come to you
KG: okay we’ve narrowed it down Elsie, Clarabelle, what was, there was another one, shoot I can’t remember it. I kind of like Clarabelle or lily Bell it’s just very, what would you name a cow
LM: well yeah
KG: yeah like what would you name it yeah
LM: Elsie the cow is the
KG: I think it’s Borden’s I might get sued you didn’t hear that Borden’s
LM: so back to the shop downtown, are you gonna keep the exterior paint color? No?
KG: no, we’re painting, probably more in line with like our logo colors.vthe Navy and then a cream and then where the red spots are we’re looking at like a deep burnished peach so that way I can add copper highlights inside because that would look really good
SG: it may always be known as the turquoise building
LM: yeah right it’s very so it’s vibrantly turquoise red and yellow?
KG: green, lime green
LM: lime green
SG: lime green
LM: today
KG: very Easter egg
SG: we will be repainting the whole thing
KG: I said though, in 10 years she’ll be like, oh yeah you know the turquoise building next to peche, oh yeah that one. things don’t change here
LM: no. when that’s up and running, what hours do you expect to be open? do you know that yet or are you still working it out?
KG: 8 am for sure. what’s questionable is how late on weeknights
SG: into the evening
KG: into the evening. whether that’s 7:30, 8, 9
SG: so you can have dinner and go get dessert. So I don’t know if that’s 8 or 9 or what. it’s going to be full day seven days a week
KG: so they can get ice cream or gelato seven days a week.
LM: and there isn’t anything like that now, so that’s awesome
KG: no, not right now. and we’ll be focusing, we will be able to do coffee and all of the drinks we do on the bus, but we’re also focusing on being very tea heavy with about 35 different kinds of loose leaf teas and have a big variety there
SG: yeah you don’t see an actual tea shop on on this side of the Rockies
KG: my daughter-in-law is like kind of the tea expert so we’re letting her run with it and she’s like I have this one and this one and she has excellent tastes so we think you’ll like them
LM: so you’ve got a lot so you’re going, so you’ll have the coffee bus, the ice cream truck, cafe downtown, Warehouse here, working on building out a bigger space here, and you have an Orchard, and a vineyard
KG: we have an orchard and a Vineyard yes with two airbnbs
LM: and airbnbs
KG: it really does sound like a lot when you put it like that I’m not that busy
LM: is that everything?
KG: yeah I think that’s it
SG: we have we have three kids that help us too
KG: yeah
SG: it’s kind of a family run thing it’s not just the two of us
KG: we hire them to go clean they get they get to clean that’s their job and they work on the bus and they’ll work on the truck
SG: and our farm is leased out to the Ruckman family, we’re not out there in the fields toiling because
KG: we don’t know what we’re doing
SG: we don’t know what we’re doing. We’re urban.
KG: we’re very urban, we definitely don’t know
LM: so you just moved back here two years ago, is that right?
KG: two years ago. we learned with his job he could work anywhere, with covid office was not necessary, so we said why are we in a city
SG: yeah and about a year into living here we said, well, I don’t really have to work. not only do I kind of work where I want, I don’t really have to do anything
KG: let’s go do this thing now
LM: especially for you having transitioned from like corporate life into entrepreneurship and then you’ve been in entrepreneurship for a while, what’s the best part of having your own businesses and then what’s the biggest challenge
KG: the best part is saying, you know what, let’s just go have some wine this afternoon. have a wine break. we did that yesterday. biggest challenge would be self-motivation. I have got to get that done today, I’ve got to get that done today, and there’s nobody telling you you have to get done, you just have to get it done and you have to stop whatever you’re doing and go do that other thing when that fire flares up
SG: right yeah I say, just there’s a satisfaction particularly coming from the accounting world of being able to point at something that’s actually, you know like that’s it’s a thing, it’s a physical thing, it’s not just a spreadsheet on a computer. so being able to point to something at the end of the day is good. the biggest challenge I think or one of the bigger challenges is just it’s always always always on your mind, it never stops, it’s 24/7
KG: there’s no day off
SG: and that’s a, if you like it, which we do
KG: we do, we do like it
SG: that’s a good thing. but it’s also hard to switch off because there’s always something to think about, something to decide, something to plan. it’s it’s a constant river of decisions and issues
KG: and then you question did I make the right decision was that a stupid decision did I order that oh no that’s the 2AM we’re out of that quick Amazon
SG: it’s that stuff that gives you a reward too, so you take the, you take both sides of it.
LM: you don’t always know if you made the right decision – like, what is the right decision?
KG: exactly. we’re working harder than we’ve probably ever worked in our lives but it’s also
SG: it doesn’t feel like it!
KG: but it doesn’t feel like it. it’s it’s fun work. yeah like I’m building this thing, I’m making this thing happen, and I get to be creative and I get to try this thing and if it doesn’t work then fine, I won’t do it again. but at least I tried. what’s the worst that can happen? yes it can blow up you fail. Okay. well we’ve done sort of blowing up I mean things blowing off and
SG: nobody’s been hurt
KG: yet. not permanently, not permanently
LM: how how did you pick here versus anywhere else
KG: well we were gonna, we were thinking like you know maybe Montana, maybe Montana, and then I saw videos of the snow and the bear going into the house in the snow and I’m like not Montana. and then we thought Colorado and I’m like you know there’s Palisade and we could just get little small plot of land and you know have a few peach trees and that turned into a lot of peach trees
SG: and it’s drivable from where we were at the time
KG: it’s drivable from Phoenix. and you know let’s just go look. when I say let’s just go look that means I’ve made up my mind and I just have to get him to agree. but let’s just go look and so we went and looked and the place we bought ended up being the last place we looked at. we’re like you know what not up there that’s that wasn’t great but let’s just go tick it off the list and we get there we’re like no we don’t hate this, maybe we should call the Realtor. and we were hooked
SG: I remember driving back that night, we were driving through Monument Valley
KG: with the stars
SG: on the way back with the stars, which is another cygnus tie-in, and I was just saying every five minutes, I’m not going to be a farmer. I don’t want to be a farmer
KG: I can’t be a farmer. I don’t know what I’m doing, no
SG: I had all these notions of what a farmer was and I was like I’m not going to retire into working in the field 12 hours a day and breaking my back
LM: working harder than ever before
KG: we still do that
SG: so I was like okay, well, as long as the Ruckmans can do it then okay. you know by the time we got home we were like okay well this might work. I think for me, I I’ve always wanted to own land and the thought of owning 30 acres in Montana where it’s beautiful but what do you do? you can walk around
KG: what do you do
SG: you know what are you doing? you own 30 acres here in Palisade, you’re producing something. you’re actually making the land produce something for people to have to eat and it that just
KG: that’s the coolest thing. yeah we like producing and growing versus just sitting and observing. we’re not good at observing, we’re just, passive, not our thing
LM: what kind of peaches and grapes do you grow
KG: we have nine acres of grapes. we have two and a half each of cab franc, tempranillo and then about what, one and a third of gruner vetliner, dolcetto, and what’s the other one, I can never remember
SG: teroldigo. so three colder varieties and then the sort of the mainstays
LM: do you sell them to a local producer?
KG: they’re pretty much already sold
LM: can you say, can you say who they go to or is it secret
SG: most of them will go to Restoration because they’re just quarter mile down the road yeah so that then there’s
KG: and then red fox yeah I think is taking the dolcetto and the teroldigo.
SG: yeah so but if for some reason that they find that there’s too many grapes, which probably won’t be the case, but there’s others that can slide in. selling the grapes isn’t the problem, it’s it’s growing them
KG: it’s growing the grapes
SG: in this cold weather
KG: 2020 wiped out everything that had been on the farm when we had bought it. there was nothing left and it took out quite a few of the trees. we’ve spent the last two years replanting but we are now officially fully planted. so we’re fully planted with 12 acres of peaches
SG: nine of grapes
KG: nine of grapes
SG: and an acre of cherries and then we’ve got some plums and
KG: but the cherries are special cherries
SG: they are special cherries
KG: they’re the they’re on a UFO training, uniform fruiting orientation, so they go on a trellis they go sideways on a trellis and you train them on the wires and they grow up and it makes like a wall. it’s just a wall. it’s kind of experimental but it seems to be working quite well
LM: interesting. what’s the advantage of doing it like that versus letting it go tree-form
SG: you get a much greater density of trees per acre so the yield is incredible
KG: so where you would normally plant 100 trees we have 500 trees in one acre. so our Airbnb guests come and they’re like were you drunk when you planted them because they all grow sideways. no that was on purpose. honest we meant to do it that way
LM: I’m assuming you get some of that too to keep for yourself to eat and everything
KG: we go through after they’re done picking to sell because Ted has his own network he sells through, the Ruckmans do, and then whenever the ones that are just left over we go and get them, the sad ones and the leftovers and

LM: slightly dented
KG: the slightly dented ones that’s fine I’ll eat that no problem
LM: you know where it came from! Do you have the kind of peaches that produce early or late or mid?
KG: our first one is after the PF one through four. our first one is is it Rising Star and they usually ripen around right after the Fourth of July and they’re a semi-cling and then the rest are what about two weeks after that
SG: yeah just it’s probably eight or so varieties up there yeah and some of them we just planted so we won’t we won’t see anything for three years
KG: and I think those were meant to fill in in between the rising star and like the glowing star
LM: sure so you just have a consistent crop throughout the season
KG: so it’s not all at once because the peaches used to all be picked like within five minutes and when they were all Elberta and now they’re just sort of spaced out. my favorite are the coral star those are my absolute favorite trees, they’re my favorite peaches, they’re just the prettiest
SG: those ripen the latest right
KG: those are one of the no I think glowing star of ours is the last because those are like the purple the deep dark purple
SG: yeah and they get big
KG: the coral star just they’re giant, they’re pretty, they’re my favorite ones. I love them.
LM: I had no idea there are so many different varieties of peaches until I moved here
KG: and they all have a slightly different taste and a slightly different color and
LM: well and I so I got here in September, so I’ve only had the late season one so I cannot wait to go through the whole year this year
KG: it’s just it’s just the best yeah it’s just the absolute best. the smell, my favorite thing is the smell and it’s not just peaches, the trees have a smell, and it’s just the absolute best smell. we go through the orchard, oh there it is, and we just kind of chase that smell because it just travels. I love it
LM: it’s wonderful. it’s such a cool thing to be able to have that experience here and like how wild is that?
KG: it is, we love it, we want everyone to have the experience. like our Airbnb guests we’re like, walk through the orchard, experience this. some do, some don’t really get the nature part, but we tried
LM: what’s your favorite thing about the Palisade community
KG: I like the small town where you just know everybody, just it’s not, it’s not too many people, you know everybody, you know that if something is wrong all you have to do is call and somebody’s gonna come, somebody’s gonna come help you
SG: yeah everybody here is so friendly and it is such a close-knit community. you know in Phoenix or in Denver where we’ve lived
KG: you don’t know anyone
SG: just you go a block from your house and it’s strangers everywhere, which is, which is okay, but this is a different feeling. here you feel like you really are part of a community, not just living in a city
LM: yeah I was talking with some friends last night, we lived in Chicago for a long time and then they still live there, about how you know they kind of look at our Facebook things and they’re like wow you know a lot of people and you know you’re doing a lot of things and it’s been really fast and like and just thinking back on how different that was because you had that anonymity and I’m not gonna be able to say it, anonymity
KG: anonymity!
LM: anonymity!
KG: that’s a hard one
LM: where um you know you walk out the door and you kind of intentionally don’t look at people, you just go about where you’re going to get there, and then you know it’s just such a different feeling, a different way of living
SG: yeah yeah and on a business front, one thing that’s unique about Palisade is there, not 100% but there tends to be a cooperation among the different businesses and the different people that own those businesses. the farmers cooperate with each other and help each other, the wineries help each other and refer to each other
KG: it’s not catty and backfighting and that’s yeah
SG: right, all boats rise when everybody cooperates and you’ll see more of that from us with others in the community as we open these things. but it that impressed me a lot, it’s not just a zero-sum game, it’s everybody’s cooperating to make it work for everyone
KG: because we we all, if we all succeed that’s for the better of everyone. it’s the town we want to succeed
LM: it’s not just about you it’s about the town. Which is cool
KG: we had, in Phoenix it was very much a big city and we had our coffee shop there and a lot of rude people is the best way to put it and I was like I just I never want to be in the public again. I never want to be at the counter after just so many horrible mean people and then we were here and I was like people are different here. it’s different and they’re they’re pleasant and our one son, he worked for us there, and he and his wife just moved back here to come work on the farm and he’s worked the bus and he’s like, everybody’s really nice, what is that. I’m like yeah, I know that’s why we’re doing this. it’s because they’re nice and pleasant and it’s it’s a really, I love going to work. before I kind of just, I don’t want to go behind that counter
SG: because you’re going to get yelled at
KG: I’m gonna get yelled at or I’m gonna have a coffee cup thrown at me or you know a spiteful Yelp review because I didn’t give them something free and I’m just like I don’t want to do that, and now they’re all just nice. that’s just so refreshing
LM: right, it’s just a better way to live
KG: it really is I mean how can you be mad here? you’ve got great views it smells great, there’s fruit and vegetables everywhere, it’s just awesome. and wine
LM: yeah right so much good wine. I don’t know if I ever would have learned this if it wasn’t for Sing up the Sun, but you have an amazing singing voice
KG: oh Lord
LM: it was absolutely incredible
KG: thank you
LM: did you ever sing professionally or is it a hobby or
KG: College
SG: you majored in music
KG: I majored in Opera yeah that was that was like, another life. it’s definitely another life, but thank you
SG: well in fairness she did give up some opportunities to do the married mom thing
KG: you can’t be professional opera singer and have babies and I like my kids most of the time so we went with that. yeah yeah it’s a good trade-off. like I look back now and I’m like, wow, it seemed like I was giving something up, but then it also led me here, and I would not want to be anywhere else but here. I would not trade this for anything. do I miss music? Yes, but this is also pretty darn awesome
LM: are you ever going to be singing places or is it something you just do if your friend asks you to do it
KG: I love to do it, it’s just, there’s not a whole ton of opportunity. I got to do my lifelong dream of, I’m gonna go sing on a baseball field for the professional baseball and I got I got to do that and it’s one of the most terrifying things I can do because I’m like, I am not going to remember the words, I’m not going to remember the words. and so I ticked that off my list and I’m pretty proud of pulling that one off. I’ve done that well like 12 times now. national anthem at the spring training game
SG: spring training in Phoenix is a big thing
KG: I would go and audition. I never made it to the full, like the actual game games, I just did the spring training
SG: well, you’ve done it once in Grand Junction
KG: I did, yeah I did JUCO last year and that was pretty fun, so just fun. I do miss I miss singing just and especially with a group and covid kind of killed a lot of that, because I had a group of friends and we would just hang out and do that and then they shut everything down so we missed that
LM: well, I mean now you could start that back up again
KG: I know, I just don’t don’t know if there’s a market of people that want to do that in Palisade but
LM: all right well let’s find out we’ll ask them! you just have such a beautiful voice
KG: I just want to sing and just have fun and sing stupid stuff. so go on a road trip and sing all of the Disney songs and Broadway songs
LM: I love it. I think we talked about this a little bit too but when you get a day off how do you enjoy it
KG: what was it, um we don’t take days off, we take time off
SG: we’ll take a couple hours off and we’ll go to a local winery
KG: we’ll take the back roads in the UTV and yeah, hit up a winery
SG: yeah this morning I got to use the tractor for the third time in my life, mowing between the grape rows and that to me is is not working
KG: because it’s like it’s nice out you know
SG: towards the 30th row, you’re like okay I’m done, when is this gonna end, but I enjoy doing stuff like that, so it’s not, again, it’s just not working
LM: how can people find you if they want to find you
KG: we put on Instagram which is linked to our Facebook page where the bus is every day. if it doesn’t say we’re there, then we’re most likely here. unfortunately Google business page doesn’t let me change my location every day, they’re like no you are right here, so we have to rely on social media to tell where we are. because we were at Blaine’s this morning tomorrow we’ll be at spoke and Vine and then up to Restoration if it makes it up the hill
SG: and our central sort of website
KG: we do, yes we do have cygnuscrossing.com, that is our website and it has all the crazy that we’re doing on there as well as links to the Instagram account. oh we are taking over um, yeah, Anne is selling us, yeah we do have one more thing
LM: oh my goodness
KG: the Percy vending machine that’s outside of or out by ordinary fellows. Yeah, Anne asked if we wanted to buy it from her and that’s in process, so we’ll be taking over that. it will stay at ordinary fellows until the tea shop is open and then we will move it there because it’ll do better inside, but since we’re open so many hours there’ll be plenty of access to it so
LM: so that’s the palivend right now right
KG: palivend yes yeah
LM: cool, are you going to keep the same kind of local artists
KG: we’re doing our best to get as many local artists in there as possible, because it’s like, it’s a very finite space and the things have to fit in there so it’s like, do you make tiny art? all right we are your people. um can you can you make it a little bit smaller? and we needed to package no thicker than this so that it can fall down properly
SG: Anne’s showing us everything. we’ll probably have that as of maybe next week, early next week yeah
LM: oh that’s fun
KG: yeah so that’s a process too, everything’s in process
LM: it’ll feel good to start opening some of these things!
KG: right yeah! ice cream truck, knock on wood again, it should be up and running by within a month so
SG: followed by the town shop
KG: followed by the warehouse
SG: by the warehouse and then followed by this market
KG: many, many moons from now on this
SG: yes
LM: well I’m really excited. I’m excited for everything, yay, and I thank you so much for taking some time to talk to me
SG: yeah, thank you
KG: thank you for having us.
LM: I really appreciate it
LM: When talking with Kathy and Scott, it’s hard not to catch their infectious enthusiasm and excitement for bringing tasty things to Palisade. As I was leaving after our chat, Scott shook my hand and said goodbye with such a sincere ‘you’re welcome here anytime.’ Fingers crossed the downtown location’s permits get sorted out soon, so I can take them up on that.
Also, if there’s anybody out there who wants to sing fun songs with Kathy, now you know where to find her!
Are you enjoying this podcast? There are a couple ways you can let me know: you could leave me a rating or review on Apple Podcasts or a follow or rating on Spotify. I’d really appreciate it! If you aren’t enjoying the podcast, I suspect you haven’t made it this far, but if you have: shoot me an email at lisa(at)postcardsfrompalisade.com and let me know what could make it better for you.
The Postcards from Palisade podcast is available on all major podcast distribution platforms. Find us and subscribe now so you never miss an episode. Latest episodes and links to more information are also posted on the website postcardsfrompalisade.com.
Thanks for listening. With love, from Palisade.

E9: Palisade Pedicab – Mark Williams

Mark Williams is the owner of Palisade Pedicab and the driving force behind community groups like Bike Palisade and On Palisade. Bike Palisade organizes regular community cruiser rides and bike nights to get locals out and about on bikes in Palisade. On Palisade posts weekly Palisade event listings.

Mark and I chat about how he got into pedicabbing, lessons he’s learned along the way, what an ideal bike-friendly Palisade would look like, and lots more. We also hear from a few locals about what the weekly community rides mean to them.

For more info about Palisade Pedicab, check out their website: palisadepedicab.com.

Music by Romarecord1973 from Pixabay.

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Transcript:

Hello and welcome to Postcards from Palisade, the podcast that shares a snapshot of the people and places that make this slice of western Colorado wonderful. I’m your host, Lisa McNamara.

Today I’m talking with Mark Williams, the owner of Palisade Pedicab and the driving force behind community groups like Bike Palisade and On Palisade. And Mark always has a handful of other ideas and projects in the works.

Mark and I chat about how he got into pedicabbing, lessons he’s learned along the way, what an ideal bike-friendly Palisade would look like, and lots more.

Mark talks about what cycling thousands of miles around Palisade has taught him:

MW: I’ve gotten to know all the contours of this town, very well. All the bumps, all the contours. All the potholes.

What it’s like to run a pedicab business:

MW: You kind of have to be a crazy person to do this. Honestly. It’s just really stressful and it takes over your whole life a lot of times.

And why he thinks more people should get on a bike:

MW: I think biking can improve your life in just an infinite amount of ways. Just being outside. I think, being outside and then just taking time to get places, those two things together, do crazy stuff for your mental health and your life in general.

We’ll also hear from a few locals about what the weekly rides mean to them.

All that and more, on today’s Postcard From Palisade.

Mark Williams (MW): I’m Mark Williams. Do I need to say what I do, too, I guess?

Lisa McNamara (LM): Yep!

MW: OK. I’m Mark Williams. I own Palisade Pedicab and do bike stuff in Palisade.

LM: How would you describe a pedicab to somebody who doesn’t know what it is?

MW: Yeah, it’s kinda hard, because pedicab is a really bad word for pedicabs, but I usually say it’s either a rickshaw or a bike taxi, that sort of thing, and then people know what it is. But yeah, pedicab’s an unfortunate word. It doesn’t really make sense.

LM: So, basically, bicycle in the front, people carrier in the back?

MW: Yeah, pretty much, yeah.

LM: And so what kind of things do you do? Who rides around in a typical pedicab?

MW: Well, in Palisade, we mostly focus on wine tours. And for that we do a five hour tour that kind of takes people around, shows everyone everything. Go to wineries, farm stands, restaurants. Really, whatever they need to have an awesome time, that’s what we do. For five hours. And we also act like a taxi, kinda late night, and for festivals as well. We do festivals all over Colorado as well, so we’re kind of expanding into that this year, which is cool.

LM: So it’s not just you, you have people who help you out, right?

MW: No. I think I have five employees now. I’m hoping to get more. We’ll see how it goes. It’s hard to find the right people for this. It’s a process for sure.

LM: Yeah, what’s the right person like? What’s the best pedicab driver?

MW: Well, it has to be someone that wants to do it, which, that excludes 99% of the people. And they have to be reliable, which that excludes a lot more people. And then you have to have the right attitude. It’s kind of a – I don’t know how to describe it. It’s like, it’s like if you just show people an awesome time, it’ll be worth it. That kind of attitude. That’s the best way to describe it.

LM: So it’s sort of – you’re not really just biking people around, you’re giving them a tour.

MW: Yeah, we’re entertaining people. That’s what we are. Yeah. Transportation is only 10% of it.

LM: Does that kind of wear you out, like when you’re done with the day, you just want to relax? Not talk to anybody?

MW: Yeah, that’s usually how it goes. Yeah.

LM: How did you get into running a pedicab business?

MW: I just saw people doing it. I was living in Oklahoma City at the time, and I saw people doing it and asked them how they did it. And then they invited me in to work. And then I haven’t looked back since and that was like fifteen years ago. So, yeah. And when I was living there, I realized the potential for traveling while you’re doing it. So I bought a van and I built it out to kind of live in the pedicab with my van – or, live in the van with my pedicab – and traveled the United States for five years.

And then, in that process I discovered Palisade. I came here to ride bikes. I came here to ride Kokopelli’s Trail, which is from Grand Junction to Moab. And then the last day, I ended up here. And I just realized how awesome it would be for pedicabs, and so I did it. And now I’m here for good! Yeah. It’s great!

LM: Awesome! So, when you were traveling around, different places, where did you go?

MW: All over! Yeah, so there’s kind of a traveling festival circuit for pedicabs. So you go around and work all the big festivals, kind of like Coachella and Electric Daisy Carnival and there’s like ten of them. And so I would do that, on and off. And then I would also seek out my own events. I would just find random places that I thought would be good, that’s, yeah, I have like ten or twenty of those that I would do. And then I would be based in Denver most of the time, so I’d come back there. And that’s pretty much how it works.

LM: What places did you like the most and least?

MW: Well, there are some Colorado towns that I like the most. Can’t really talk about it because it’s kind of a secret. Yeah. The least. The ones I like the least are big cities. Pretty much any big city. I mean, you can make pretty good money, but it’s just really competitive. The people aren’t as fun. It’s just not as much fun, so, you know, you can go there if you need to, but I’d rather not.

LM: So you still do it, like, for festivals.

MW: Yeah, for bigger events, I’ll go to Denver. Denver’s really the only city I work in now.

LM: How did you find Palisade? Did you know about Palisade before, or did you only know about it through the Kokopelli Trail?

MW: I didn’t know anything about Palisade, and then, we did the Kokopelli trail, and the last day, we just decided to come over here. And I think I went to Maison la Belle Vie, probably. I didn’t know anything about wine. I actually didn’t like it when I tasted it. Not because Maison’s bad, it’s just because I didn’t like wine at that time. But, I just realized it’s a really awesome place that I wanted to be, and it’s just perfect for pedicabs.

Everything is too long to walk but not long enough to drive, and that’s where pedicabs excel. So, I mean, it’s pretty much perfect. Especially with motors. So in the last five years, motors have become a thing on pedicabs, so that kind of makes, that’s what made this place possible was that sort of thing. We set up the motors to be within the regulations of a bicycle, so we’re still a bicycle but we have a little bit of help, and it makes it all possible. It’s great.

LM: I can see how that would be really useful!

MW: Yeah, I don’t think Palisade would be possible without it. Yeah, they call it last mile transportation, it’s a whole thing.

LM: So how many miles do you think you’ve ridden around Palisade? Or how many do you think you do in a normal year?

MW: Oh, a year? I haven’t thought about it but, you know, I think, the bigger events like Winefest or Peach Fest, we’ll easily do a hundred in a day per pedicab. I think a regular wine tour’s about twenty miles. Maybe a little more. Depending on what you do. So, I haven’t done the math, but that’s a lot of miles.

LM: That’s like thousands of miles, every year.

MW: That would be fun to calculate it. I might do that this year.

LM: Does that make you less likely to want to ride a bike for fun?

MW: Yeah, I don’t ride as much as I used to, I guess. I don’t know if that’s because I’m so busy, or if I don’t want to. I really don’t know. Because I’m really busy, so.

LM: Well, and you, you enjoy driving pedicab too, right?

MW: Yeah, yeah. I guess it’s pretty much the same. I do like mountain biking, and I don’t do that enough, so, you know. It’d be great to do more of that for sure.

LM: Did you do the Kokopelli Trail, the whole thing?

MW: Yeah.

LM: Oh man.

MW: Yeah. It was hard.

LM: It looks so hard. I thought I could do it, then I started reading about it and I was like…um, I can’t do this.

MW: Yeah, it’s hard. We ran out of water, twice. Yeah. Yeah, don’t believe the internet when they say where the water is. It’s not right. You have to stash water. I don’t think there’s any way to do it without it.

LM: Right, right. So what did you do?

MW: We uh, we just waited, waited until we saw someone and then we just bummed water from them. It was pretty, it was not ideal. But we made it. We were determined. We made it.

LM: OK, so would you ever do it again?

MW: Yeah, I’d love to do it again. I’d probably go the other way, though. Because from Moab to Grand Junction, it’s a lot easier because it’s downhill, you don’t have to do that last day where it’s, I don’t know how many feet it is. 5,000 feet. Yeah. You’re going downhill for that instead of uphill.

LM: OK, why doesn’t everybody do it that way, then?

MW: Because people like to suffer, I guess.

LM: OK, that’s good to know! What would you say, like what are the biggest challenges and best parts of running your own business?

MW: Obviously the best part is it’s all on your own terms. Yeah. I mean, It’s pretty awesome. And it’s like, you’re creating something new and you’re basically just making a dream come true. It’s really awesome to work really hard and for that to be a reality is really awesome. But, the negative side is, there’s a lot, for sure. You kind of have to be a crazy person to do this. Honestly. It’s just really stressful and it takes over your whole life a lot of times. And if it’s, for me, this is really the only thing I have to make money from, so there’s that stress too. It’s kind of a livelihood thing. But, I’ve learned a lot, and I deal with all of that pretty well now.

LM: It’s gotta be hard to know when to kind of stop. Like what is the right size, right? What is the right amount of growth?

MW: Oh yeah, I have that problem. Yeah. I, yeah. We have so much potential to expand, but I’m only one person. I’ve made a lot of mistakes doing that, actually. So, yeah, I’ve learned that it’s better just to be really careful with expansion rather than just to go for it. Yeah.

LM: What’s you’re favorite stretch of road to bike around here?

MW: Oh. Let me think about that. For short range, pedicab stuff, I would say the vinelands is really great. If you ride through the vinelands up to Bookcliff, that’s really cool. That’s probably my favorite route. Outside of that, I would say around Horse Mountain for gravel riding and stuff like that. But for pedicab routes, it’s from town to Bookcliff through the vinelands. That’s the best.

LM: That’s a good one. A little steep at the end!

MW: Yeah. Oh yeah. We know that, very well. Yeah, I’ve gotten to know all the contours of this town, very well. All the bumps, all the contours. All the potholes. Yeah.

LM: I bet! So I noticed on the pedicabs that there’s a sponsor on the side, so what’s the deal with that?

MW: Yeah, so this year we got a sponsor for all the festivals we’re doing and so because of that, we’re giving free rides at pretty much all Palisade festivals, except for Winefest. We’re charging for that but we’re only charging $5 a person, so not too bad. Yeah and they sponsor us, they pay us just to give free rides and they put their ads on our bikes. It’s pretty awesome.

I guess I should say it’s Atlasta Solar Center that’s sponsoring us this year. They’re really awesome because it’s allowing us to do so much more than we would have otherwise. It’s really great. Just knowing that we’re going to have the income for the events, the sponsorships, it allows me to branch out to more things that we’re doing. And I can try new things. Just knowing that I have that income makes it a lot easier to expand.

LM: It’s like a win-win, because then they also get free rides.

MW: Yeah, it’s a win for everybody, I think.

LM: In addition to running Palisade Pedicab, Mark started a community group called Bike Palisade, which is made up of a small group of locals who are advocating for cycling and community in the Palisade area. Perhaps most visibly to other locals, Bike Palisade holds community cruiser rides once a week on Mondays and once a month on Thursdays.

LM: What would you say your goal is for the bike community stuff here?

MW: I want to develop bike culture here, I guess. That’s the best way to describe it. I don’t know, really I just want to, I just want more people to ride bikes. And I want to provide fun things to do while riding a bike. And the community part too, it’s, because it can be hard to meet people here, so I wanted to create something where it’s like a regular thing where people can meet with common interests to get to know people. That was probably the biggest motivation in the bike ride.

LM: So what’s the story with how it started?

MW: It was a long time ago! It’s kind of hard to remember the details. Yeah, I just wanted to start it. It was the first year I was here, and so, I think I was just talking with Jeff and Jody, Spoke & Vine, and some other people and we just did it, and then it kind of caught on. It was actually kind of big the first year, and that was before locals Monday was a thing at Spoke & Vine.

And I don’t remember why we chose Monday, I think I chose it because it was the best day for me and so, yeah, that’s why we went with Monday. And then the first year it was pretty big. There were probably twenty people at the rides, and we started later in the year so it was nice weather, too. Yeah, that was before they had a bar, too, so it was just us riding and yeah, it was fun. That’s mostly what I remember!

Spoke and Vine was just a perfect place to have it, because they have that little area to hang out. It might have been before they had that little area. But either way, it’s just still an awesome place to be. It’s a good place to meet. And you know, Jeff and Jody are awesome, so they wanted to be a part of it.

LM: Why do you want more people to bike, and why do you want to show that presence to the community every week?

MW: I think biking can improve your life in just an infinite amount of ways. Just being outside. I think, being outside and then just taking time to get places, those two things together, do crazy stuff for your mental health and your life in general. And just being outside and being active. That’s probably the best way to describe it.

LM: Yeah, that’s good stuff! I do see complaints from people about, you know, drunk tourists on bikes, so I think it is really important to say, there are also locals who love to bike and we’re not just biking around like drunk, you know, tourists, but we’re here too. We also love to bike.

MW: Yeah, the drunk cycling thing here is unfortunate, but it really is a minority of people. It’s not very many people. Most people that do it are super responsible.

LM: Yeah. I agree. I think you do occasionally see a problem, but unfortunately that is always what sticks in people’s minds. So I think that the more we can get out there and be not drunk tourists, that’s what will stick in people’s minds. If Palisade was the perfect bike-friendly town, what would that look like?

MW: We would definitely have a separate bike path. Just something separate from the road. Just to all the main destinations because yeah, I guess that would be all along First Street, all the way out to Maison, and then you could just continue it from town, across the bridge, all the way out to the rim trail. That would be ideal, just that. But that’s super complicated, so.

LM: It’s a little discouraging how complicated it is. I had no idea. I thought, oh, big deal, it’s a sidewalk or whatever. It’s a path. But I had no idea that there are the three difference jurisdictions that are responsible for different parts of the same road.

MW: Yeah, you have to deal with that and then you have to deal with the private land issue as well, so there’s multiple layers of things. And then you have to pay for it. So.

LM: Right, yeah, it’s a little discouraging, honestly. But we’re not going to give up.

MW: No, we’ll make it happen. Maybe. In like 20 years. It’s a 20 year plan.

LM: I’m staying here for 20 years, hopefully!

MW: I’m down.

LM: So, what’s your favorite thing about the Palisade community?

MW: It’s very inclusive. That’s probably the best thing about it. Especially compared to a lot of other Colorado communities. Man, Colorado’s hard, for sure. I think because mainly because it’s so hard to live here, so expensive, that a lot of people are just barely surviving, so it just makes it hard to develop any community around that. But Palisade is not that way. And that’s the main reason I like it.

LM: When you get a day off, how do you enjoy it?

MW: Usually go hiking with Sarah and our dog Zappa. Somewhere. Hiking is usually what we do. Or, getting some time on the river. Trying to get back into rock climbing, but that’s hard. Maybe that’ll be a thing this year. And mountain biking, although I don’t do that much anymore, I want to do that more. Hopefully this year.

LM: Are there any events you’re looking forward to, for the event itself, or is it mostly just work?

MW: For the event itself, probably Palisade Bluegrass Bash is the best one. Which happened already. But Palisade Bluegrass Festival too is really awesome. They’re probably equal in my mind, they’re just different in so many ways. But yeah, Bluegrass and Roots is what it’s called. That one’s great. It’s just down by the river. There’s a lot of great artists and yeah, super fun to hang out at that. Do you have time right now? Or do you have a place to be?

LM: Yeah, well yeah but I have to say thank you for your time!

MW: Oh dang, alright, let’s do that.

LM: Thanks for your time, Mark!

MW: You’re welcome, thanks for having me, this was awesome. Really love what you do.

LM: Oh gosh, OK. I’m going to delete that. Thank you.

LM: Mark and his girlfriend Sarah are some of the first people we got to know in Palisade. And, full disclosure, I work with Mark on the Bike Palisade and On Palisade groups, too. I actually found it hard to objectively quote unquote interview Mark, because I already feel like I know what he does and doesn’t want to have as part of his official story.

But one thing that I felt should be part of the story about Mark is those community bike rides. I’ve already talked on previous episodes about how much the community bike rides mean to Paul and me. I suspected that they were at least as meaningful to the other people who show up as well. So I asked a few people after one of our rides: how long have you been coming and why do you show up? Here’s what they had to say.

(community clips)

Gary’s bell: the official sound of the community ride. Thanks, Mark, for everything you do to make Palisade a great place to be.

Hey, do you like to ride bikes? Are you in the Palisade area? Check out our group on Facebook, Bike Palisade, for more information about community cruiser rides and come join us! We always love to meet new neighbors and see familiar faces.

Are you enjoying this podcast? There are a couple ways you can let me know: you could leave me a rating or review on Apple Podcasts or a follow or rating on Spotify. I’d really appreciate it! If you aren’t enjoying the podcast, I suspect you haven’t made it this far, but if you have: shoot me an email at lisa(at)postcardsfrompalisade.com and let me know what could make it better for you.

The Postcards from Palisade podcast is available on all major podcast distribution platforms. Find us and subscribe now so you never miss an episode. Latest episodes and links to more information are also posted on the website postcardsfrompalisade.com.

Thanks for listening. With love, from Palisade.